Buick Regal Is Ending Production

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Thread: Buick Regal Is Ending Production

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Buick Regal Is Ending Production

    Buick Regal Is Ending Production
    With the Regal now dead, Buick no longer has any sedans in its current model lineup.
    BY MARTIN BIGG
    AUGUST 6, 2020
    carbuzz.com

    With SUV, crossover, and sedan sales shrinking, car manufacturers have been forced to trim their passenger car lineups. Last year, we learned that the Buick Regal will be another victim of the crossover craze. Now it's time to say goodbye to the Buick Regal because the sedan has been discontinued.

    General Motors hasn't officially announced the Buick Regal's death yet, but the automaker confirmed to us last year it will be discontinued for the 2021 model year. Now, our sources have told us that production of the Buick Regal Sportback and TourX has officially ended in the US. This means Buick no longer has any sedans in its current model lineup, allowing the automaker to focus on the lucrative crossover market.

    Sadly, the Regal's demise was inevitable when you look at the sales figures. Year-over-year sales for the Regal were down by nearly 20 percent in the first nine months of 2019. A GM spokesperson also told us last year that nearly 90 percent of Buick sales were crossovers. Slow sales are not the only factor that led to the Regal's demise, however.

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    GMI Staff Member Premium Member nadepalma's Avatar
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    Re: Buick Regal Is Ending Production

    Sad business. Like so many sedans (and GM sedans at that), it deserved more attention and sales volume than it got.

    Hopefully whatever products replace the Regal are convincing and well executed.
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    Re: Buick Regal Is Ending Production

    I would've considered it had they brought the wagon over minus the stupid cladding. Gray cladding on a wagon does not make it a CUV.
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    Re: Buick Regal Is Ending Production

    The TourX’s have been disappearing like flies as of late, especially the Essence trim wth shale interior. Grab one while you can......

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    Re: Buick Regal Is Ending Production

    As much as I liked the design of the hatchback and exterior- the GS I would have bought was pricey and the interior was too Buick.

    I saw one with the hatch open last week, cargo space is outstanding.

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    6.2 Liter LS9 Supercharged V8 Ambalanche's Avatar
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    Re: Buick Regal Is Ending Production

    Zero advertising for it and they wonder why it didn't sell?

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    Re: Buick Regal Is Ending Production

    Quote Originally Posted by kool1 View Post
    As much as I liked the design of the hatchback and exterior- the GS I would have bought was pricey and the interior was too Buick.
    Or maybe too Opel? Regal GS interior is almost identical to that of Insignia GSi.

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    Re: Buick Regal Is Ending Production


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    Re: Buick Regal Is Ending Production

    Quote Originally Posted by Ambalanche View Post
    Zero advertising for it and they wonder why it didn't sell?
    Indeed. GM's "PR" Department ($2.95 billion budget in 2019, if you can believe that) often seems like an imaginary friend. When sales slip year after unadvertised year, the brains of the outfit stand around scratching their asses wondering WTF happened. "Well, might as well kill it, Jebthro! Nobody's buying these no more!"
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    Re: Buick Regal Is Ending Production

    Pretty soon, there won't be a need for Buick. GMC has the SUV department covered all you have with Buick is overlap. I predict that within two years, Buick in the U.S. will be history.

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    Re: Buick Regal Is Ending Production

    Quote Originally Posted by Ambalanche View Post
    Zero advertising for it and they wonder why it didn't sell?
    True - never once saw a Regal advertisement of any kind.

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    Re: Buick Regal Is Ending Production

    I think the more shocking revelation was that it was still in production in 2020.

    Quote Originally Posted by kenman923 View Post
    Pretty soon, there won't be a need for Buick. GMC has the SUV department covered all you have with Buick is overlap. I predict that within two years, Buick in the U.S. will be history.
    True, But to be 100, cant that same logic be applied to GMC? there isnt anything in their lineup that isnt covered by Chevrolet or Cadillac...their lineup is all overlap.
    Last edited by sdotjeezy; 08-07-2020 at 03:41 PM.
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    Re: Buick Regal Is Ending Production

    My issue with the current Regal was the downmarket approach they took versus the previous generation car. Though I had my 2017 Regal ST a very short time I compared it back to back with the newest Regal when I worked at my local GM dealership and other than the extra power of the new motor and the lighter platform I couldn't find a single thing I preferred about the new car. It just wasn't as nice looking inside or out as the previous car.

    The TourX was a good idea but I think a V6 and a fancier interior would've enticed more people. Same with getting rid of the cladding but I truly enjoyed the styling as is and thought it was a handsome wagon. They sold like crap at my dealership until GM slapped a $10k rebate on them.
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    Re: Buick Regal Is Ending Production

    I'll tell you what, I passed a TourX today while making my rounds.....Cladding or not,tshi Opel or not,that is one great looking wagon!. If it came with something more than a 4cyl it could make the short list.

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    Re: Buick Regal Is Ending Production

    Was interested in a Regal GS until I test drove it. It was way too slow.

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