Buick Makes Bold Statement with Its Vision for Future EV Design

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Thread: Buick Makes Bold Statement with Its Vision for Future EV Design

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    Buick Makes Bold Statement with Its Vision for Future EV Design

    Buick Makes Bold Statement with Its Vision for Future EV Design
    Electra electric crossover concept makes global premiere
    General Motors



    SHANGHAI – The Buick Electra concept vehicle made its global premiere this evening in Shanghai. The all-electric crossover offers a sneak peek at Buick’s vision for a new intelligent electric future.

    “Today, Buick’s innovative thinking and imagination of future intelligent mobility have reached the next level with the Electra,” said Sam Basile, executive vice president of SAIC-GM. “I am confident that the aesthetics and technology innovations reflected on the Electra will ultimately help reset consumers’ expectations, just as all previous Buick concepts have done.”

    Adopting the new “potential energy” design language, the Electra emphasizes clean and bold styling with seamless integrated technology. It comes with a new-generation electric propulsion system and the advanced Ultium battery, along with a variety of connected and intelligent driving technologies, demonstrating Buick’s ongoing evolution toward the future of personal mobility.

    “Building on Buick’s proven leadership in electrification, the Electra represents the brand’s ambition to bring together beautiful styling and intelligent connectivity in the new era of zero emissions,” said Molly Peck, executive director of Buick Sales and Marketing at SAIC-GM.

    “The advanced Ultium battery unlocks the exciting new possibilities for what future EVs will look like. The Electra fully leverages state-of-the-art technology to set a new standard for future EV design and personal mobility.”

    The Electra is the latest global concept vehicle developed by GM’s Pan Asia Technical Automotive Center (PATAC) automotive engineering and design joint venture in Shanghai, backed by GM’s global resources. It is named after an iconic Buick flagship model that originally represented one of the three shields in the brand’s logo.

    Forward-looking design inspired by a space capsule

    Combining the athletic look of a four-seat crossover with Gran Turismo aesthetics, the Electra previews Buick’s next-generation design language for electric vehicles.

    Adopting a pure design philosophy, the Electra has clean and minimalist styling inspired by a space capsule. The evolving sculptural beauty is distinguished by a spacious glass interior pod situated in an aerodynamic wing-form bodyshell. The glass canopy extends from near the front of the hood to the rear.

    The Electra’s innovative “potential energy” design language is characterized by sculptural surfaces in front, along the sides, and in its wheels and lamps. It reinforces the elegant overall shape while emphasizing the dynamic stance like an arrow being released. This “moving tension” is also reflected through its gradient light silver exterior tone in the front end that progressively transitions to dark silver in back.

    The illuminated Buick badge integrates a flow-through design. Along with 23-inch wheels featuring an optimal design, it helps enhance aerodynamics while contributing to the Electra’s futuristic look.

    Its “breathing” front and rear Matrix LED lamps feature parametrical mathematic lighting strings with a three-dimensional effect. They are complemented by a full LED-illuminated grille and rear screen nameplate to provide dramatic digital lighting interaction.

    The Electra’s butterfly wing doors support facial recognition and provide a robust opening for convenient access. There is also a hidden floating skateboard integrated with the stoplight under the rear bumper to expand users’ personal mobility options.
    *Full Press Release at Link

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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    Beautiful details, I love the headlights. However, this is pure concept car and will never see the light of production. I bet sitting in this will make the Camaro feel open and airy

    I like the details a lot, thought the overall look of the concept isn't as timeless and stunning as the Avista, this has a more "generic electric 2020's concept car" look to it.

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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    They made a bold statement with the Avista. What becomes of that? Oh, I think they said that you'd see elements of the Avista in future Buicks. Maybe the little curve on the rear quarter of the Regal sportback was inspired by the Avista. Hard to say now that the Regal is now consigned to history.
    Last edited by ksr; 09-28-2020 at 06:38 PM.
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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    I don't see anything Buick-y about this design, if you told me that they bought this design online from a random CAD artist I'd believe you.
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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    Please don't do those doors! Other than that, I'd love to see Buick get aggressive with introducing EVs.
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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    Quote Originally Posted by ksr View Post
    They made a bold statement with the Avista. What because of that? Oh, I think they said that you'd see elements of the Avista in future Buicks. Maybe the little curve on the rear quarter of the Regal sportback was inspired by the Avista. Hard to say now that the Regal is now consigned to history.
    Maybe they learned to NOT make the concept look producible and drop dead gorgeous. Now I can look at this and instantly know it'll never be produced and look at the features/design elements that I do like. Like that up close picture of the headlight - I liked that!

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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    Quote Originally Posted by BlackGTP View Post
    Beautiful details, I love the headlights. However, this is pure concept car and will never see the light of production. I bet sitting in this will make the Camaro feel open and airy

    I like the details a lot, thought the overall look of the concept isn't as timeless and stunning as the Avista, this has a more "generic electric 2020's concept car" look to it.
    It certainly is beautiful. I hope they use similar design language in their production EVs. But this is obviously a concept car that only works as a concept. But.Buick should take this design language and run with it.

    And yes, the Avista was better.
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    Quote Originally Posted by BlackGTP View Post
    Beautiful details, I love the headlights. However, this is pure concept car and will never see the light of production. I bet sitting in this will make the Camaro feel open and airy[IMG class=inlineimg]https://www.gminsidenews.com/forums/images/smilies/biggrin.gif[/IMG]...
    You missed the part about:

    “ The glass canopy extends from near the front of the hood to the rear.”

    Think Jetsons car!

    Overall looks very cool. Looking forward to the more production ready stuff.
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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    Quote Originally Posted by dannyg View Post
    You missed the part about:

    “ The glass canopy extends from near the front of the hood to the rear.”

    Think Jetsons car!

    Overall looks very cool. Looking forward to the more production ready stuff.
    Ha! Did miss that, I was looking at how narrow the windshield and side windows look!

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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    It's a beautiful design, but I have to wonder how much of it will or could make it into production vehicles. Certainly the doors wont.

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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    So Glad Buick is free from Opel. Now Buick’s can be Buicks

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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    I really didn't want to waste my 6000th post on a subject like this but can someone tell me what product or products they are referring to here? "Building on Buick’s proven leadership in electrification" What leadership in electrification?!

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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    Quote Originally Posted by Ambalanche View Post
    I really didn't want to waste my 6000th post on a subject like this but can someone tell me what product or products they are referring to here? "Building on Buick’s proven leadership in electrification" What leadership in electrification?!
    It was the first brand to have an Electric sounding named car?!?!
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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    Buick by Salvador Dali. No worry b/c the concept won't get built

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    Re: Buick Makes Bold Statement with Its Vision for Future EV Design

    Quote Originally Posted by Ambalanche View Post
    I really didn't want to waste my 6000th post on a subject like this but can someone tell me what product or products they are referring to here? "Building on Buick’s proven leadership in electrification" What leadership in electrification?!
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    Last edited by mbukukanyau; 09-28-2020 at 07:30 PM.

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