– The Buick Electra concept vehicle made its global premiere this evening in Shanghai. The all-electric crossover offers a sneak peek at Buick’s vision for a new intelligent electric future.
“Today, Buick’s innovative thinking and imagination of future intelligent mobility have reached the next level with the Electra,” said Sam Basile, executive vice president of SAIC-GM. “I am confident that the aesthetics and technology innovations reflected on the Electra will ultimately help reset consumers’ expectations, just as all previous Buick concepts have done.”
Adopting the new “potential energy” design language, the Electra emphasizes clean and bold styling with seamless integrated technology. It comes with a new-generation electric propulsion system and the advanced Ultium battery, along with a variety of connected and intelligent driving technologies, demonstrating Buick’s ongoing evolution toward the future of personal mobility.
“Building on Buick’s proven leadership in electrification, the Electra represents the brand’s ambition to bring together beautiful styling and intelligent connectivity in the new era of zero emissions,” said Molly Peck, executive director of Buick Sales and Marketing at SAIC-GM.
“The advanced Ultium battery unlocks the exciting new possibilities for what future EVs will look like. The Electra fully leverages state-of-the-art technology to set a new standard for future EV design and personal mobility.”
The Electra is the latest global concept vehicle developed by GM’s Pan Asia Technical Automotive Center (PATAC) automotive engineering and design joint venture in Shanghai, backed by GM’s global resources. It is named after an iconic Buick flagship model that originally represented one of the three shields in the brand’s logo.
Forward-looking design inspired by a space capsule
Combining the athletic look of a four-seat crossover with Gran Turismo aesthetics, the Electra previews Buick’s next-generation design language for electric vehicles.
Adopting a pure design philosophy, the Electra has clean and minimalist styling inspired by a space capsule. The evolving sculptural beauty is distinguished by a spacious glass interior pod situated in an aerodynamic wing-form bodyshell. The glass canopy extends from near the front of the hood to the rear.
The Electra’s innovative “potential energy” design language is characterized by sculptural surfaces in front, along the sides, and in its wheels and lamps. It reinforces the elegant overall shape while emphasizing the dynamic stance like an arrow being released. This “moving tension” is also reflected through its gradient light silver exterior tone in the front end that progressively transitions to dark silver in back.
The illuminated Buick badge integrates a flow-through design. Along with 23-inch wheels featuring an optimal design, it helps enhance aerodynamics while contributing to the Electra’s futuristic look.
Its “breathing” front and rear Matrix LED lamps feature parametrical mathematic lighting strings with a three-dimensional effect. They are complemented by a full LED-illuminated grille and rear screen nameplate to provide dramatic digital lighting interaction.
The Electra’s butterfly wing doors support facial recognition and provide a robust opening for convenient access. There is also a hidden floating skateboard integrated with the stoplight under the rear bumper to expand users’ personal mobility options.