continued on the homepageIt’s a party line from the General we’ve all come to know well, “reduce fleet sales to rental companies because retail is more profitable.”
But as Mrs. Mary sings the virtues of the strategy, it would seem some share is more equal than others.
“Our rental reduction strategy is clearly divergent from our key competitors,” Kurt McNeil, GM’s vice president of sales operations said to Automotive News “It’s playing a critical role in our efforts to strengthen our brands, improve our residual values and build the fundamental health of our business.”
When May numbers dropped last week, GM said retail share is up more than 1 percent through May and that retail share had risen 0.6 percentage points. GM called it “the largest retail share increase of any full-line automaker.”
But according to some dealers, it’s all just a surface dance.