Can Cadillac Be Cool Again?

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
Page 1 of 4 123 ... LastLast
Results 1 to 15 of 51

Thread: Can Cadillac Be Cool Again?

  1. #1
    News Editor Premium Member
    Join Date
    Jan 2016
    Location
    Toronto, Ontario
    Posts
    1,602
    Thanks
    1,179
    Thanked 1,851 Times in 734 Posts

    Can Cadillac Be Cool Again?

    Can Cadillac be cool again?
    Quartz
    Oliver Staley




    Picture the Mercedes logo in your head. Easy, right? A three-pointed star. You could draw it from memory if asked. Now do the same for BMW. Maybe a bit harder, but still pretty simple.

    Now try to picture the Cadillac logo. Not at all simple. It’s the shape of a shield, with 23 separate elements and five different colors. Could you draw it from memory?
    The logo, which the company calls the “Cadillac Crest,” is based on the coat of arms of Antoine de la Mothe Cadillac, the French explorer who helped found Detroit in 1701. (Hardly an aristocrat, Cadillac invented his own noble identity and drew up the coat of arms once he arrived in the New World.)

    The Cadillac crest, and accompanying cursive script, was once a clear signal about what the car maker valued, and whom it saw driving its vehicles: the well-bred affluent. A coat-of-arms logo is the automotive equivalent of country clubs, crystal chandeliers, and blazers with brass buttons. Cadillacs were driven by—and chauffeured for—CEOs, senators, and movie stars.
    continued at link above
    GMI News Editor

  2. The Following 3 Users Say Thank You to GM Insider News For This Useful Post:

    dslay04 (06-27-2016),nadepalma (06-27-2016),steve333 (06-27-2016)

  3. Remove Advertisements
    GM Inside News
    Advertisements
     

  4. #2
    GMI Staff Member Premium Member nadepalma's Avatar
    Join Date
    Jan 2003
    Location
    New Jersey
    Posts
    10,657
    Thanks
    361
    Thanked 1,855 Times in 930 Posts
    My Ride
    2007 Ford Fusion

    Re: Can Cadillac Be Cool Again?

    Great article and worth reading through.

    Now try to picture the Cadillac logo. Not at all simple. It’s the shape of a shield, with 23 separate elements and five different colors. Could you draw it from memory?
    The logo, which the company calls the “Cadillac Crest,” is based on the coat of arms of Antoine de la Mothe Cadillac, the French explorer who helped found Detroit in 1701. (Hardly an aristocrat, Cadillac invented his own noble identity and drew up the coat of arms once he arrived in the New World.)
    Asked about the Cadillac Crest, the marketing executive shrugs. He points out that it’s been streamlined and modernized, and the wreath that surrounded the crest has been dropped. It’s not what he would have chosen and the shade of yellow is wrong for a luxury brand, he said, but it’s such an inescapable part of Cadillac’s identity that he’s stuck with it.
    I wonder if this hints that a "simpler" shield logo might one day be in the offering? Or, in a more radical act, ditch the shield altogether and come up with something unique and different to represent the brand (much like Olds did before their unfortunate demise...).

    By better managing its inventory, Cadillac’s average transaction price climbed 9% to $51,000 last year, second only to Mercedes in its category.
    Pretty impressive. I wonder if anyone has really picked up on this?

    Two decades ago, Audi had a reputation in Germany for making stodgy cars driven by staid business men, he says. The company was able to define a new form of luxury between the traditional, conservative luxury of Mercedes and the engineering, performance-oriented luxury of BMW. Its new niche: a sort of progressive luxury that made drivers feel they’d made a smart choice.

    Cadillac needs to find its own form or luxury, and can draw on its heritage as an authentic American brand to shape it, Joachimsthaler says.

    “I think Cadillac is in a very good position,” he said. “They have good product, they can tap into different subcultures that have a very positive association with the car. What they need is a brand strategy to consolidate those strands.”
    This is going to take decades to fix. However, for the first time in a long while, I feel that they at least have some folks at the top of the pyramid who are taking their mission seriously.
    Last edited by nadepalma; 06-27-2016 at 12:32 PM.
    "La vita è come un albero di Natale..c'è sempre qualcuno che ti rompe le palle!"

  5. The Following User Says Thank You to nadepalma For This Useful Post:

    1958carnut (06-27-2016)

  6. #3
    3.6 Liter SIDI V6
    Join Date
    Sep 2008
    Posts
    1,055
    Thanks
    242
    Thanked 370 Times in 160 Posts

    Re: Can Cadillac Be Cool Again?

    Cadillac lost its swagger years ago. Driving one meant that you had arrived. Look at the '69 Eldorado. Masculine lines and unapologetically American. Cadillac designers have shown glimmers of hope, but the cars that would bring this swagger back will never be built. Too busy chasing the Germans

  7. The Following 2 Users Say Thank You to DetroitIron For This Useful Post:

    1958carnut (06-27-2016),ClassyEldo (06-27-2016)

  8. Remove Advertisements
    GM Inside News
    Advertisements
     

  9. #4
    6.0 Liter L76 V8
    Join Date
    Apr 2003
    Posts
    2,400
    Thanks
    485
    Thanked 828 Times in 360 Posts

    Re: Can Cadillac Be Cool Again?

    Can GMInsideNews.com have inside GM news again, or just articles that pose a question?

  10. The Following 5 Users Say Thank You to 1999 White C5 Coupe For This Useful Post:

    1958carnut (06-27-2016),91fairladyZ (07-01-2016),mbukukanyau (06-27-2016),posaune (06-27-2016),Ute (06-27-2016)

  11. #5
    5.3 Liter Vortec V8 Pisswilly's Avatar
    Join Date
    Jun 2012
    Posts
    1,317
    Thanks
    117
    Thanked 640 Times in 291 Posts
    My Ride
    2014 Z51 Corvette

    Re: Can Cadillac Be Cool Again?

    Cadillac is to interested in pleasing the Chinese with their design language.

  12. #6
    2.8 Liter Turbocharged V6 jamiepeterson2's Avatar
    Join Date
    Jun 2008
    Location
    La-la-land
    Posts
    966
    Thanks
    166
    Thanked 224 Times in 132 Posts

    Re: Can Cadillac Be Cool Again?

    Quote Originally Posted by DetroitIron View Post
    Cadillac lost its swagger years ago. Driving one meant that you had arrived. Look at the '69 Eldorado. Masculine lines and unapologetically American. Cadillac designers have shown glimmers of hope, but the cars that would bring this swagger back will never be built. Too busy chasing the Germans
    Cadillac should not be trying to revive the past or chase the Germans.

    The luxurious land yachts of long ago shall never grace our shores again. Who would buy them now?

    As for the Germans, they are having problems of their own. BMW and Mercedes are reaching downstream to bring fresh new meat into the showrooms. Good plan really, but unfortunately it will tend to dilute the intrinsic value of these icons.

    It's time for a brave new world. Bring on the autonomous electric vehicles of the future. Tesla is proving the demand is already there. Cadillac ELR could have been a harbinger of a new generation. Instead it was a flop. Back to the drawing boards again mates.

  13. The Following User Says Thank You to jamiepeterson2 For This Useful Post:

    Stéphane Dumas (06-27-2016)

  14. #7
    7.0 Liter LS7 V8 AMcA's Avatar
    Join Date
    Jan 2004
    Location
    Chicago
    Posts
    4,843
    Thanks
    200
    Thanked 532 Times in 292 Posts

    Re: Can Cadillac Be Cool Again?

    Actually, the Cadillac crest wasn't drawn up by Antoine de la Mothe Cadillac. It was drawn up by an advertising agency for the car company based upon established principals of heraldry. So it's probably correct and defensible. But it doesn't actually come from the Cadillac clan.

  15. #8
    6.2 Liter LS9 Supercharged V8
    Join Date
    Dec 2012
    Location
    St. George, Ut.
    Posts
    9,049
    Thanks
    11,187
    Thanked 3,063 Times in 1,996 Posts
    My Ride
    2016 Nissan Rogue SV AWD

    Re: Can Cadillac Be Cool Again?

    Quote Originally Posted by 1999 White C5 Coupe View Post
    Can GMInsideNews.com have inside GM news again, or just articles that pose a question?
    We can have both. Cadillac can be cool again with a lot of work like nadepalma says and GMI could do it your way but then it would end up like that other GM fan site and be irrelevant. This way we get news and thought provoking discussion that sometimes goes on for pages.

  16. #9
    6.2 Liter LS3 V8 voyager's Avatar
    Join Date
    Apr 2009
    Location
    Amsterdam, Netherlands
    Posts
    3,941
    Thanks
    119
    Thanked 463 Times in 329 Posts
    My Ride
    Guzzi Monza Alfa Romeo 156SW

    Re: Can Cadillac Be Cool Again?

    Sure, if it's old... and it is snowing.

    Hidden Content GeneratinGMobilizing
    Hidden Content

  17. The Following User Says Thank You to voyager For This Useful Post:

    AMcA (06-28-2016)

  18. #10
    ksr
    ksr is offline
    6.2 Liter LS9 Supercharged V8 ksr's Avatar
    Join Date
    Mar 2007
    Location
    Hilton Head Island, SC
    Posts
    6,601
    Thanks
    903
    Thanked 2,879 Times in 1,317 Posts

    Re: Can Cadillac Be Cool Again?

    Cadillac can absolutely be cool again. But they still have to offer what people want to buy. Look at the Escalade.

    If they had a full lineup of CUVs/SUVs, Cadillac would be among the sales leaders. If those CUVs/SUVs maintain the performance and style level of the sedans, I think they would be seen as pretty cool.
    Drives a 2019 Cadillac ATS Coupe and a 1988 Pontiac Trans Am GTA.

    In the past, I've had a 5th gen Camaro, a CTS sedan and coupe, two 3rd gen Firebird Formulas, a convertible 4th gen Trans Am, a Reatta, a couple of Monte Carlos, an Avenger coupe, a couple of Cavalier hatchbacks, a Saturn SC1, and a Cherokee.

  19. The Following 3 Users Say Thank You to ksr For This Useful Post:

    1958carnut (06-27-2016),ClassyEldo (06-27-2016),Torches & Pitchforks (06-27-2016)

  20. #11
    2.4 Liter SIDI ECOTEC
    Join Date
    Jun 2016
    Location
    In a warm sunny cave.
    Posts
    259
    Thanks
    228
    Thanked 271 Times in 107 Posts
    My Ride
    2015 Soul+

    Re: Can Cadillac Be Cool Again?

    They can be cool again, but they cannot TRY to be cool and achieve cool. Moving HQ to SoHo because that's where your wife wants to live is NOT cool. It's self-centered and disloyal to the mission for which you were employed.

    Lincoln is working on Cool with its M McConaughey ads. Is he a modern Paul Newman? I don't know.

    But have you seen a Caddy ad lately? I can't remember seeing one. The ELR swimming pool ad was VERY cool, but since Caddy has no nose for cool, that went away el pronto.

  21. The Following 2 Users Say Thank You to Torches & Pitchforks For This Useful Post:

    jalberda (07-04-2016),jesda1 (06-27-2016)

  22. #12
    News Editor Premium Member
    Join Date
    Jan 2016
    Location
    Toronto, Ontario
    Posts
    1,602
    Thanks
    1,179
    Thanked 1,851 Times in 734 Posts

    Re: Can Cadillac Be Cool Again?

    Quote Originally Posted by 1999 White C5 Coupe View Post
    Can GMInsideNews.com have inside GM news again, or just articles that pose a question?
    https://www.gminsidenews.com/articles...-sounds-trick/
    GMI News Editor

  23. The Following User Says Thank You to GM Insider News For This Useful Post:

    1999 White C5 Coupe (06-27-2016)

  24. #13
    2.4 Liter SIDI ECOTEC
    Join Date
    Apr 2016
    Location
    Detroit Metro Area
    Posts
    222
    Thanks
    214
    Thanked 305 Times in 108 Posts
    My Ride
    1999 Chrysler LHS and yo mama!

    Re: Can Cadillac Be Cool Again?

    Yes, now the problem is the logo. Maybe just the name. Maybe too much association with the US.

    Scrap everything. Here's the new logo... $¥€. Dollar, Yen, Euro. It represents wealth in every market LuxSpotIge (the new name) wishes to conquer. LuxSportIge comes from Luxury, Sport and Prestige. Next we'll split the company entirely from GM and re-incorporate in Switzerland. Neutral ground, and no negative associations with Elvis, poor people, old people, or armament manufacture. Then public hangings of those in key executive positions over age 35. GM will buy-back everything from the period between 1959 and 2011. They will pay Richard Branson to launch the vehicles into space, drop them and allow them to burn up in the atmosphere.

    Clean slate. Probably still not enough.

  25. The Following 3 Users Say Thank You to Lee N Burns For This Useful Post:

    377Z (06-27-2016),briandors (06-28-2016),Torches & Pitchforks (06-27-2016)

  26. #14
    3.0 Liter SIDI V6
    Join Date
    Aug 2006
    Location
    Pennsylvania
    Posts
    732
    Thanks
    1,089
    Thanked 171 Times in 71 Posts

    Re: Can Cadillac Be Cool Again?

    Build the El Miraj as a production vehicle, and Cadillac is cool!!!

  27. The Following 4 Users Say Thank You to ClassyEldo For This Useful Post:

    1958carnut (06-27-2016),AMcA (06-28-2016),johnstarnes (06-28-2016),steve333 (06-27-2016)

  28. #15
    6.2 Liter LS9 Supercharged V8
    Join Date
    Aug 2005
    Posts
    7,186
    Thanks
    2,832
    Thanked 1,503 Times in 770 Posts

    Re: Can Cadillac Be Cool Again?

    The Breakthrough commercials were great, they showed the vehicles as they should, moving and sporty with a good tune in the background. Compare that to the drek they're peddling now.
    In addition those vehicles were better looking than they are now, IMO. The design language has gotten stale and off putting.
    Want to make Cadillac cool again? Either bring back the wreath and crest or come out with something completely different but memorable.
    Come out with production cars that look like the concepts and give them the concept names. Don't be stubborn and lazy, when multiple reviews say that CUE sucks and buttons and knobs would help-then change it, now.
    Better ads, better looking vehicles, better pricing, better logo, better naming convention. That might do it but whatever they're doing now is just not going to do it, IMO

  29. The Following 2 Users Say Thank You to steve333 For This Useful Post:

    1958carnut (06-27-2016),ClassyEldo (06-27-2016)

  30. Remove Advertisements
    GM Inside News
    Advertisements
     

Page 1 of 4 123 ... LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBadvanced CMPS v4.1.2