Chrysler to launch cheaper HSV fighter
December 17, 2012
National Motoring Editor
Chrysler is readying a unique-to-Australia 300 SRT8 to take on the local manufacturers with more affordable V8 muscle.
The 300 SRT8 will miss out on some equipment in an effort to lower the price and have it undercut the locally produced HSV and FPV models that are its prime competitors in Australia.
The more basic 300 SRT8 would compete with the likes of the HSV ClubSport, which was recently reintroduced from $64,990, plus on-road and dealer costs.
The 300 SRT8 currently sells from $66,000 and it's believed the target price for the less fancy SRT8 would be below $60,000, making the 6.4-litre V8 a tempting proposition for those in the market for a V8-powered performance sedan.
“We got some feedback that more of a core version ... with less of the fancy stuff on it [would be popular],” says SRT vehicle line executive Russ Ruedisueli. “We're getting ready to introduce a new car with less of the fancy stuff and just the performance.”
Ruedisueli says the car was produced in response to demand and requests from Australia, which has fast emerged as one of SRT's key export markets.
The local importer is keen to capitalise on strong demand for high-performance V8 models.
Ruedisueli says the unique cars will miss out on the adjustable suspension, adaptive radar cruise control and forged alloy wheels, all of which will reduce the price but not the outright performance – one of the key reasons people buy a V8 sedan.
SRT boss Ralph Gilles says the “core model” Chrysler 300 SRT8 is being produced now, suggesting they will go on sale by the middle of 2013.
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