GM killed Holden but is reportedly creating a new brand for Australia
GMSV will sell the Camaro, Corvette and Silverado
Jul 28th 2020
General Motors recently confirmed it will close its decades-old Holden division and exit the Australian market, but trademark filings suggests it wants to maintain a limited presence Down Under. It's allegedly joining forces with a local tuner to import a handful of right-hand drive models and distribute them across the nation.
Australia's patent office received requests the protect the names GMSV (General Motors Specialty Vehicles) and SV Specialty Vehicles on June 19 and July 3, respectively. Trademark filings never guarantee a carmaker's intent, but enthusiast website GM Authority learned GMSV was formed to represent General Motors in Australia once Holden disappears. It's believed to be a joint venture with well-known Holden tuner Walkinshaw Group.
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