Holden Equinox has Nothing To Prove

  1. Welcome to GM Inside News Forum General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
Page 1 of 2 12 LastLast
Results 1 to 15 of 29

Thread: Holden Equinox has Nothing To Prove

  1. #1
    GMI Australia Correspondent Premium Member mikmak's Avatar
    Join Date
    May 2005
    Location
    Sunshine Coast, Australia
    Posts
    18,014
    Thanks
    1,049
    Thanked 829 Times in 575 Posts
    My Ride
    Piece of **** Subie Liberty

    Holden Equinox has Nothing To Prove

    The Onus of Proof

    Michael McWilliams
    Australia Correspondent
    GMInsidenews.com

    Holden has coordinated significant changes to dealer experience, line up and advertising strategy in a bid to start fresh.

    The Equinox is Holdens first major product release since the end of Australian manufacturing, and its importance cannot be understated. Placed dead smack in the middle of what used to be the Commodores bread and butter, the family truckster segment, the Equinox needs to at least win back the sales which still had Commodore finishing in the top ten (8th) for 2017.

    The two vehicles directly above the Commodore, Hyundai Tucson (7th) and Mazda CX-5 (6th) are both direct competitors to the Equinox. The next battle ground is small cars which the Astra is taking a strong swipe at, but the success of this new overhaul rests, at the moment, on the shoulders of the Equinox.

    Advertising is taking a positive tac in this writers humble opinion. In a sea of ads showing a rather unsavoury smugness on the face of the protaganists the Holden ads go in the opposite direction focusing on personal satisfaction rather than domination of others (it's a fine balance though!).













    It's "just" advertising and ultimately the proof will be in the pudding, but is this the right approach for a "New Holden"?

    *Yes we'll deal with the Commodore "Mythbusters" effort next.

    Source of 2017 Sales Figures via PerformanceDrive.com.au
    Last edited by mikmak; 01-30-2018 at 03:29 AM.
    Evil begets evil Mr. President. Shooting will only make it stronger.

    Hidden Content

    Follow me on Hidden Content
    I'm on the YOUTUBES! Hidden Content

  2. The Following User Says Thank You to mikmak For This Useful Post:

    GM Insider News (01-30-2018)

  3. Remove Advertisements
    GM Inside News
    Advertisements
     

  4. #2
    6.2 Liter LS9 Supercharged V8 Premium Member
    Join Date
    Feb 2010
    Location
    The land of the hethan
    Posts
    9,954
    Thanks
    1,434
    Thanked 3,290 Times in 2,174 Posts
    My Ride
    The coffin on wheels

    Re: Holden Equinox has Nothing To Prove

    Sticker shock versus Captiva?

  5. #3
    GMI Australia Correspondent Premium Member mikmak's Avatar
    Join Date
    May 2005
    Location
    Sunshine Coast, Australia
    Posts
    18,014
    Thanks
    1,049
    Thanked 829 Times in 575 Posts
    My Ride
    Piece of **** Subie Liberty

    Re: Holden Equinox has Nothing To Prove

    Yeah, that's going to be a challenge....

    Point to the competition I guess.
    Evil begets evil Mr. President. Shooting will only make it stronger.

    Hidden Content

    Follow me on Hidden Content
    I'm on the YOUTUBES! Hidden Content

  6. Remove Advertisements
    GM Inside News
    Advertisements
     

  7. #4
    GMI Australia Correspondent Premium Member mikmak's Avatar
    Join Date
    May 2005
    Location
    Sunshine Coast, Australia
    Posts
    18,014
    Thanks
    1,049
    Thanked 829 Times in 575 Posts
    My Ride
    Piece of **** Subie Liberty

    Re: Holden Equinox has Nothing To Prove

    For the record, here's a smug face ad that I HATE.
    Evil begets evil Mr. President. Shooting will only make it stronger.

    Hidden Content

    Follow me on Hidden Content
    I'm on the YOUTUBES! Hidden Content

  8. #5
    Firebird Concept (the turbine one) VS Ute 5Litre's Avatar
    Join Date
    Oct 2009
    Location
    Wagga NSW
    Posts
    11,749
    Thanks
    504
    Thanked 1,932 Times in 1,258 Posts
    My Ride
    MY16 Holden Colorado LS-X Man

    Re: Holden Equinox has Nothing To Prove

    The ads for Equinox are good

    The car doesn't quite measure up though

    I want to like it I really really do but they're missing the mark a little
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

  9. The Following 3 Users Say Thank You to VS Ute 5Litre For This Useful Post:

    GM Insider News (01-30-2018),kts3502.0 (01-30-2018),mikmak (01-30-2018)

  10. #6
    2.4 Liter SIDI ECOTEC
    Join Date
    Aug 2016
    Location
    Sydney
    Posts
    320
    Thanks
    529
    Thanked 124 Times in 82 Posts
    My Ride
    2011 series Captiva LX diesel

    Re: Holden Equinox has Nothing To Prove

    Quote Originally Posted by VS Ute 5Litre View Post
    The ads for Equinox are good

    The car doesn't quite measure up though

    I want to like it I really really do but they're missing the mark a little
    It misses by a lot according to my wife who just drove one around for a week, apparently all the dealer could do was shake his head and say oh dear when she told him what she hated about it and that she was more then happy to get our 6 yr old Captiva back.
    What I get from those ads are that the Equinox has nothing extra over other SUV's in it's class
    Last edited by kts3502.0; 01-30-2018 at 09:28 AM.
    Look out I'm on twitter kts350
    3 on The Tree is back home Hidden Content

  11. #7
    GMI Staff Member Premium Member nadepalma's Avatar
    Join Date
    Jan 2003
    Location
    New Jersey
    Posts
    10,614
    Thanks
    342
    Thanked 1,789 Times in 900 Posts
    My Ride
    2007 Ford Fusion

    Re: Holden Equinox has Nothing To Prove

    Quote Originally Posted by kts3502.0 View Post
    It misses by a lot according to my wife who just drove one around for a week, apparently all the dealer could do was shake his head and say oh dear when she told him what she hated about it and that she was more then happy to get our 6 yr old Captiva back.
    What I get from those ads are that the Equinox has nothing extra over other SUV's in it's class
    Does this new Equinox actually replace the Captiva (or Captiva 5)? For some reason, I thought the old Captiva was actually larger than the new Equinox.

    Is there any direct replacement for the Captiva 7? Or is the Traverse heading to Australia to fill that niche?
    Last edited by nadepalma; 01-30-2018 at 01:55 PM.
    "La vita come un albero di Natale..c' sempre qualcuno che ti rompe le palle!"

  12. The Following User Says Thank You to nadepalma For This Useful Post:

    Evo69 (02-04-2018)

  13. #8
    R2-D2 Astromech Droid Premium Member mbukukanyau's Avatar
    Join Date
    Dec 2003
    Location
    Carlsbad Commiefornia
    Posts
    29,161
    Thanks
    4,508
    Thanked 6,487 Times in 3,150 Posts
    My Ride
    2013 Equinox V6| 2013 Traverse

    Re: Holden Equinox has Nothing To Prove

    Quote Originally Posted by nadepalma View Post
    Does this new Equinox actually replace the Captiva (or Captiva 5)? For some reason, I thought the old Captiva was actually larger than the new Equinox.

    Is there any direct replacement for the Captiva 7? Or is the Traverse heading to Australia to fill that niche?
    The Captiva is based on the old Equinox platform which is comparable to a Lexus RX, the new Equinox is based on a smaller platform compared to the RAV4, so back to back, the new Equinox is not a direct comparison to the old Captiva, its smaller , based on a smaller platform.

    Its good Holden did not call it Captiva since, Captiva its not.

  14. #9
    Firebird Concept (the turbine one) VS Ute 5Litre's Avatar
    Join Date
    Oct 2009
    Location
    Wagga NSW
    Posts
    11,749
    Thanks
    504
    Thanked 1,932 Times in 1,258 Posts
    My Ride
    MY16 Holden Colorado LS-X Man

    Re: Holden Equinox has Nothing To Prove

    Quote Originally Posted by nadepalma View Post
    Does this new Equinox actually replace the Captiva (or Captiva 5)? For some reason, I thought the old Captiva was actually larger than the new Equinox.

    Is there any direct replacement for the Captiva 7? Or is the Traverse heading to Australia to fill that niche?
    Its in between the two

    It fits the market size just right before Holden tried to sell a shorter version of the same car ( Captiva vs Captiva 5) in 2 different segments which arguably didn't work too well lets just say that in fairness though the captiva was 11 years old !!!!

    So year Equinox replaces Captiva 5 but is much more expensive than the model it replaces and much of its own competition as well

    The Acadia will replace the 7 seat Captiva and i'm guessing it will be too expensive and riddled with LHD to RHD conversion foibles as well
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

  15. #10
    6.2 Liter LS9 Supercharged V8 richmond2000's Avatar
    Join Date
    Nov 2009
    Location
    Winterpeg
    Posts
    8,428
    Thanks
    9,037
    Thanked 1,544 Times in 1,119 Posts
    My Ride
    2014 RAM 1500 HEMI

    Re: Holden Equinox has Nothing To Prove

    Quote Originally Posted by kts3502.0 View Post
    It misses by a lot according to my wife who just drove one around for a week, apparently all the dealer could do was shake his head and say oh dear when she told him what she hated about it and that she was more then happy to get our 6 yr old Captiva back.
    What I get from those ads are that the Equinox has nothing extra over other SUV's in it's class
    out of curiosity where does it "miss the mark" and is it something an MCE could fix or is it to deep routed and what model is the "BEST" in its class?

    in Canada it plays with the CR-V RAV-4 and Escape and always had and used to be BIGGER then the other 3

  16. #11
    2.4 Liter SIDI ECOTEC AnotherSteve's Avatar
    Join Date
    Aug 2009
    Location
    Adelaide SA
    Posts
    257
    Thanks
    52
    Thanked 116 Times in 75 Posts
    My Ride
    The ute's gone. Something Germ

    Re: Holden Equinox has Nothing To Prove

    Quote Originally Posted by mikmak View Post
    For the record, here's a smug face ad that I HATE.
    Same look on their faces as the USB ad from Holden...
    Life is too short for bad coffee, bad chocolate, and bad red wine

  17. #12
    6.2 Liter LS3 V8 isszy's Avatar
    Join Date
    Nov 2005
    Location
    Melbourne Australia
    Posts
    3,189
    Thanks
    176
    Thanked 868 Times in 453 Posts
    My Ride
    VF SV6, GC8 WRX, Audi A3 Cab

    Re: Holden Equinox has Nothing To Prove

    Haven't watched the ads yet, but I don't get or like the slogan. Who has nothing to prove, me or the car? And if I have nothing to prove, why do I have to prove it ?

    To be fair, there are no vehicles in this segment that I would be vaguely interested in, so whether the Equinox is good or bad makes little difference to me.
    Hidden Content
    2014 VF Holden Commodore SV6 sedan
    Manual, sunroof, satnav, 1600kg tow bar, side track stripes, sports armour, 19" SSV wheels
    2015 Audi A3 Attraction Cabriolet
    Black/black, Auto, Technik pack
    1998 Subaru Impreza WRX sedan
    Manual, upgraded turbo & APS intercooler, 3" exhaust, slotted rotors, 18" wheels, tow bar, Koni shocks, APS ECU upgrade
    2012 Mitsubishi Lancer Ralliart
    Grey/Black leather, satnav, camera, SST Auto AWD 2.0L Turbo

  18. The Following 2 Users Say Thank You to isszy For This Useful Post:

    AnotherSteve (01-31-2018),AusCalais (01-31-2018)

  19. #13
    6.2 Liter LS3 V8 isszy's Avatar
    Join Date
    Nov 2005
    Location
    Melbourne Australia
    Posts
    3,189
    Thanks
    176
    Thanked 868 Times in 453 Posts
    My Ride
    VF SV6, GC8 WRX, Audi A3 Cab

    Re: Holden Equinox has Nothing To Prove

    OK, I watched them (no sound - at work), and I still don't get it. The concert one sort of follows the nothing to prove theme, but do Holden know that rear view camera with park assist has been around for ages, and pretty much all the competition has it ?
    Hidden Content
    2014 VF Holden Commodore SV6 sedan
    Manual, sunroof, satnav, 1600kg tow bar, side track stripes, sports armour, 19" SSV wheels
    2015 Audi A3 Attraction Cabriolet
    Black/black, Auto, Technik pack
    1998 Subaru Impreza WRX sedan
    Manual, upgraded turbo & APS intercooler, 3" exhaust, slotted rotors, 18" wheels, tow bar, Koni shocks, APS ECU upgrade
    2012 Mitsubishi Lancer Ralliart
    Grey/Black leather, satnav, camera, SST Auto AWD 2.0L Turbo

  20. #14
    2.4 Liter SIDI ECOTEC
    Join Date
    Apr 2012
    Posts
    352
    Thanks
    0
    Thanked 189 Times in 135 Posts

    Re: Holden Equinox has Nothing To Prove

    They're $5k too much. Very cheap looking plastic interior, especially if you're shelling out close to $50k for the LTZ-V.

    It won't be long before they start discounting them, they've got 1,000's arriving over the next couple of months....

  21. The Following 2 Users Say Thank You to timandhayley For This Useful Post:

    AnotherSteve (01-31-2018),kts3502.0 (01-31-2018)

  22. #15
    News Editor Premium Member
    Join Date
    Jan 2016
    Location
    Toronto, Ontario
    Posts
    1,602
    Thanks
    1,179
    Thanked 1,851 Times in 734 Posts

    Re: Holden Equinox has Nothing To Prove

    I wonder how the Trailblazer and the Acadia will co-exist...
    GMI News Editor

  23. Remove Advertisements
    GM Inside News
    Advertisements
     

Page 1 of 2 12 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBadvanced CMPS v4.1.2