Holden Draws on US for SUVs

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Thread: Holden Draws on US for SUVs

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    Holden Draws on US for SUVs

    Holden Draws on US for SUVs

    Michael McWilliams
    Australia Correspondent

    GMInsidenews.com

    20 July 2017


    Holden officially reveals the design for their replacement of the aging Captiva portfolio.




    Quote Originally Posted by Official Holden blurb
    In 2016 there were more SUVs sold in Australia than new babies born!
    SUV market exploded from 171,000 cars in 2006 to 440,000 cars in 2016
    Holden responds to the market with all-new Equinox and Acadia SUVS incoming
    New family-friendly tech include wireless charging, heated and cooled seats and auto parking


    New born babies may be cute but Australians don’t love them as much as they love their SUVs. In 2016, Australia said hello to a new baby every 1 minute and 41 seconds, but it said hello to a new SUV every 1 minute and 10 seconds, such is the surging popularity of the SUV market.*

    SUVs have also, for the first time ever, outsold passenger cars for the first six months of 2017. This hasn’t always been the case, however. In 2006 there were just 171,000 SUVs sold in Australia, representing a meagre 20 percent of the Australian new car market. Fast forward 10 years to 2016 and that number has almost tripled to 441,000 SUV sales, or a staggering almost 40% of the total market.

    So it’s official that Australia has fallen in love with SUVs and Holden is giving the market what it wants.

    “SUVs are more popular than ever and the segment just keeps on growing,” said Holden’s Director – Communications, Sean Poppitt.

    “Where once SUVs were seen as just the typical ‘soccer mum’ car, or for outback off-road adventures only, that’s no longer the case. Aussies love their SUVs and Holden is primed to launch two all-new SUVs into the market by 2018 in the Equinox and Acadia.

    “We’ve already got the stylish small SUV, Trax and the capable and rugged, seven-seat 4x4 Trailblazer, and soon they’ll be joined by the high-tech Equinox and the luxurious, Acadia. The Acadia in particular will add some real American swagger to the Holden showroom.

    “Equinox and Acadia are game-changers for Holden and the segment. Not only do they boast high-tech features like wireless phone charging, heated and cooled seats and the ability to park themselves, they’re also great to drive and look the goods, too.”

    Sourced from North America but with significant Holden involvement from the beginning of development, Equinox and Acadia were put to the test by media this week alongside the current Trax and Trailblazer models. Holden’s future SUV range was challenged over rugged off-road, unsealed gravel roads and around the high speed ring, passing all with flying colours.

    Trax and Trailblazer are currently available at Holden dealers nationwide, and will be joined by Equinox in December 2017 and Acadia in 2018.

    With Equinox and Acadia representing the 16th and 17th new vehicles announced as part of Holden’s promise to introduce 24 new models by 2020, it’s safe to say the Lion brand’s product revolution is full steam ahead.


    Those familiar with this site will be familiar with these designs. The Acadia serves as GMCs medium SUV though will be considered large in the Australian market. The Equinox will compete in the Australian medium SUV segment against the likes of the current overlord CX-5, Hyundai Tucson, Ford Escape, Kia Sportage and everyone else! A very hard fought segment.

    Key hallmarks of the SUV segment are design and practicality, and both new comers look well equipped in that regard.

    The biggest challenge will be convincing the public that the Equinox and Acadia offer a reason to come back to a brand that has relied on discounts to move their current stock.

    Holden Executive Director of Marketing, Mark Harland, acknowledged recently, that there is a need to improve brand perception.

    "We need to build the brand with younger demographics, with females, at the same time as what I like to tell my team is we’re putting our arms around and embracing our owner base, the people that have been with us forever." ~via GoAuto.com.au LINK

    As Holden has historically been the family choice in Australia, these two offerings of the contemporary family motor vehicle are arguably more important than the impending release of the next generation Commodore in 2018.

    Have they got it right?



    Last edited by mikmak; 07-19-2017 at 10:59 PM.
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    Re: Holden Draws on US for SUVs

    You guys will enjoy the Acadia. Its a solid vehicle

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    Re: Holden Draws on US for SUVs

    Thank god they actually designed a grille insert for Acadia instead of just pasting over the GMC badge.
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    Re: Holden Draws on US for SUVs

    Quote Originally Posted by FenwickHockey65 View Post
    Thank god they actually designed a grille insert for Acadia instead of just pasting over the GMC badge.
    I just said that to myself, thank Christ they actually tried.

    Engineering RHD was on the list, but a new grille insert was just a bridge too far.

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    Re: Holden Draws on US for SUVs

    Now all we need is a couple of bogans and a camera,

    "Dur, I'd buy dat.."

    Come on Holden, please do a decent Ad for this vehicle.

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    Re: Holden Draws on US for SUVs

    Quote Originally Posted by dslay04 View Post
    You guys will enjoy the Acadia. Its a solid vehicle
    As is the Equinox. These should put Holden back at the top of the sales charts.
    From the office of the Burnout Czar.

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    Re: Holden Draws on US for SUVs

    The brand is poisoned in Australia, forget about how good or bad the product is. If they want to maintain any sort of volume going forward, the only way to do so is by selling cars cheaper than the competition and providing a strong aftersales. They need to act strongly like the Koreans did for the past decade.

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    Re: Holden Draws on US for SUVs

    Quote Originally Posted by Burnout Czar View Post
    As is the Equinox. These should put Holden back at the top of the sales charts.
    Dont bet on it
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    Re: Holden Draws on US for SUVs

    Quote Originally Posted by timandhayley View Post
    The brand is poisoned in Australia, forget about how good or bad the product is. If they want to maintain any sort of volume going forward, the only way to do so is by selling cars cheaper than the competition and providing a strong aftersales. They need to act strongly like the Koreans did for the past decade.
    Just wanted to make sure this appears more than once...
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    Re: Holden Draws on US for SUVs

    Not as bad as I feared - the top one (I don't know or care which is which) actually manages to turn an ugly truck into something a bit less ugly.
    The bottom one (I still don't know which one it is) is actually a pretty smart looking car but it does look like it belongs in a Mitsubishi dealership.

    But, just incase anyone missed mikmak's quoting of timandhaley, I'll requote it ...

    Quote Originally Posted by timandhayley View Post
    The brand is poisoned in Australia, forget about how good or bad the product is. If they want to maintain any sort of volume going forward, the only way to do so is by selling cars cheaper than the competition and providing a strong aftersales. They need to act strongly like the Koreans did for the past decade.
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    Re: Holden Draws on US for SUVs

    Quote Originally Posted by timandhayley View Post
    The brand is poisoned in Australia, forget about how good or bad the product is. If they want to maintain any sort of volume going forward, the only way to do so is by selling cars cheaper than the competition and providing a strong aftersales. They need to act strongly like the Koreans did for the past decade.
    And just to re iterate the point
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

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    Quote Originally Posted by timandhayley View Post
    The brand is poisoned in Australia, forget about how good or bad the product is. If they want to maintain any sort of volume going forward, the only way to do so is by selling cars cheaper than the competition and providing a strong aftersales. They need to act strongly like the Koreans did for the past decade.
    I have no idea why anyone would think a fine vehicle like the Accadia should be Cheaper than some other vehicles.
    Drive it first. Then call it cheap
    Last edited by mbukukanyau; 07-20-2017 at 01:04 AM.

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    Re: Holden Draws on US for SUVs

    Quote Originally Posted by mbukukanyau View Post
    I have no idea why anyone would think a fine vehicle like the Accadia should be Cheaper than some other vehicles.
    Drive it first. Then call it cheap
    We aren't calling it cheap, just proposing a reputation tax.
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    Re: Holden Draws on US for SUVs

    Quote Originally Posted by mbukukanyau View Post
    I have no idea why anyone would think a fine vehicle like the Accadia should be Cheaper than some other vehicles.
    Drive it first. Then call it cheap
    It needs to be cheaper than the competition to get them behind the wheel

    No good having great cars that no one buys
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

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