Holden Draws on US for SUVs
20 July 2017
Holden officially reveals the design for their replacement of the aging Captiva portfolio.
Originally Posted by Official Holden blurb
Those familiar with this site will be familiar with these designs. The Acadia serves as GMCs medium SUV though will be considered large in the Australian market. The Equinox will compete in the Australian medium SUV segment against the likes of the current overlord CX-5, Hyundai Tucson, Ford Escape, Kia Sportage and everyone else! A very hard fought segment.
Key hallmarks of the SUV segment are design and practicality, and both new comers look well equipped in that regard.
The biggest challenge will be convincing the public that the Equinox and Acadia offer a reason to come back to a brand that has relied on discounts to move their current stock.
Holden Executive Director of Marketing, Mark Harland, acknowledged recently, that there is a need to improve brand perception.
"We need to build the brand with younger demographics, with females, at the same time as what I like to tell my team is we’re putting our arms around and embracing our owner base, the people that have been with us forever." ~via GoAuto.com.au LINK
As Holden has historically been the family choice in Australia, these two offerings of the contemporary family motor vehicle are arguably more important than the impending release of the next generation Commodore in 2018.
Have they got it right?