3 consecutive months of decline, overall sales tracking 8% below 2018, worst April tally since 2011
VFACTS April 2019
1.Toyota 15,135 -9.1%
2. Mazda 7,644 -1.0%
3. Hyundai 6,469 -9.3%
4.Ford 4,803 -0.4%
5.Mitsubishi 4,717 -14.4%
6.Kia 4,521 0.4%
7.Volkswagen 3,505 -10.5%
8.Holden 3,483 -23.8%
9.Nissan 3,025 -0.1%
10 Subaru 3,006 -25.2%
1 Toyota HiLux 3621
2 Ford Ranger 3011
3 Toyota Corolla 2429
4 Mazda3 2195
5 Hyundai i301910
6 Mazda CX-5 1827
7 Kia Cerato 1650
8 Toyota LandCruiser Prado 1473
9 Hyundai Tucson 1355
10 Isuzu D-Max 1354
Market leader Toyota dipped 9.1%, with Corolla (down 18.5%) and Kluger (down 19.9%) battling, and the RAV4 and HiAce well down as they transition over to new-generation models due soon.
Second-place Mazda tracked about steady, down just 1%. Hyundai fell 9.3% (down almost 13% this year) as Tucson and Accent battled.
Ford tracked about even with Ranger 4x4 growth offsetting declines from Ranger 4x2, Mondeo and Everest, while Mitsubishi had its first negative month in quite some time, falling 14.4% thanks in large part to the ASX's dip after high March registrations.
Kia came back to earth but still grew by 0.4%, while Volkswagen fell 10.5% as the Tiguan five-seater and Golf had shockers, offset in part by Tiguan Allspace.
Holden was next, falling 23.8% on the back of down months for Colorado, Astra and Barina, and Acadia failing to equal last year's Captiva performance.
“This decrease is the result of a number of factors in the Australian market, including the downturn in the housing market, the tightening of lending practices, environmental factors such as drought and flood, and, of course, the imminent Federal Government election.
“With all these elements currently present in the market, it is no surprise that Australian consumers are conservative in their approach to major purchases at the moment.”
This reporter speaks to a number of car dealers regularly, all of whom are tightening their belts. If you’re after a good deal on a new car, excess dealer stock right now means it’s a good time to bargain.
Sales type: Private buyers 32,506 units, business purchases 31,407 units, rental companies 5783 sales and government departments 2911.