Aussie Holden sales down -23.8% in April

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Thread: Aussie Holden sales down -23.8% in April

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    Aussie Holden sales down -23.8% in April

    3 consecutive months of decline, overall sales tracking 8% below 2018, worst April tally since 2011


    VFACTS April 2019

    TOP BRANDS
    1.Toyota 15,135 -9.1%
    2. Mazda 7,644 -1.0%
    3. Hyundai 6,469 -9.3%
    4.Ford 4,803 -0.4%
    5.Mitsubishi 4,717 -14.4%
    6.Kia 4,521 0.4%
    7.Volkswagen 3,505 -10.5%
    8.Holden 3,483 -23.8%
    9.Nissan 3,025 -0.1%
    10 Subaru 3,006 -25.2%

    TOP MODELS
    1 Toyota HiLux 3621
    2 Ford Ranger 3011
    3 Toyota Corolla 2429
    4 Mazda3 2195
    5 Hyundai i301910
    6 Mazda CX-5 1827
    7 Kia Cerato 1650
    8 Toyota LandCruiser Prado 1473
    9 Hyundai Tucson 1355
    10 Isuzu D-Max 1354


    LINK



    Market leader Toyota dipped 9.1%, with Corolla (down 18.5%) and Kluger (down 19.9%) battling, and the RAV4 and HiAce well down as they transition over to new-generation models due soon.

    Second-place Mazda tracked about steady, down just 1%. Hyundai fell 9.3% (down almost 13% this year) as Tucson and Accent battled.

    Ford tracked about even with Ranger 4x4 growth offsetting declines from Ranger 4x2, Mondeo and Everest, while Mitsubishi had its first negative month in quite some time, falling 14.4% thanks in large part to the ASX's dip after high March registrations.

    Kia came back to earth but still grew by 0.4%, while Volkswagen fell 10.5% as the Tiguan five-seater and Golf had shockers, offset in part by Tiguan Allspace.

    Holden was next, falling 23.8% on the back of down months for Colorado, Astra and Barina, and Acadia failing to equal last year's Captiva performance.

    “This decrease is the result of a number of factors in the Australian market, including the downturn in the housing market, the tightening of lending practices, environmental factors such as drought and flood, and, of course, the imminent Federal Government election.

    “With all these elements currently present in the market, it is no surprise that Australian consumers are conservative in their approach to major purchases at the moment.”

    This reporter speaks to a number of car dealers regularly, all of whom are tightening their belts. If you’re after a good deal on a new car, excess dealer stock right now means it’s a good time to bargain.

    Sales type: Private buyers 32,506 units, business purchases 31,407 units, rental companies 5783 sales and government departments 2911.
    Last edited by Oldsmobile stopped; 05-07-2019 at 07:53 AM.
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    Re: Aussie Holden sales down -23.8% in April

    Holden Colorado is the sole only Aussie Holden top 20 model at No13 making up one-third of Holdens brands sales. Equinox mid-size SUV (563 units, +10.2%) was anticipated given the company’s strong sales and marketing focus on its SUV stable, but it was unable to make up for the volume lost (514 units) from the discontinued Captiva, while the Barina light car registered zero sales for the first time after being axed.

    Toyota Hilux outsold Holden the brand again, Fords 4x4 outsells the Hilux 4x4, ASV converted RHD RAM thats over the road from Holden sales up +817.6% all be it low numbers 156 has the biggest sales jump is not affected by the Aussie down turn, the UTE's are on a roll at the top. MG wow there is a blast from the past 408 sales up +126% & Great Wall sales up +114% the Chinese brands seem to be growing.

    Ford Mundane 76 sales LOL ex Falcon buyers give US Fusion a miss, outsold by a RAM RHD conversions company ASV (American Special Vehicles)

    Anybody interested in Ford's April sales breakdown:

    Ford Ranger 3,011
    Ford Mustang 422
    Ford Everest 312
    Ford Escape 293
    Ford Focus 273
    Ford Endura 161
    Ford Transit Custom 143
    Ford Transit Heavy 85
    Ford Mondeo 76
    Ford EcoSport 26
    Ford Fiesta 1
    Ford Territory 0

    Ford Total 4,803


    Does anybody have a breakdown of the rest of Holden's sales in April?


    Colorado 1,252
    Commodore 629
    Equinox 563
    Barina 0

    Holden Total 3,483
    Last edited by Oldsmobile stopped; 05-07-2019 at 08:12 AM.
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    Re: Aussie Holden sales down -23.8% in April

    Seems to me that Australia has moved on from their brand

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    Re: Aussie Holden sales down -23.8% in April

    Equinox sells like hotcakes down there! LOL

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    Re: Aussie Holden sales down -23.8% in April

    Without Ranger Ford are in big trouble


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    Re: Aussie Holden sales down -23.8% in April

    The only way GM saves its buttoms is by restarting at least CDK assembly in Australia.

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    Re: Aussie Holden sales down -23.8% in April

    By the Way Barina sales are zero because it's been discontinued
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    Re: Aussie Holden sales down -23.8% in April

    Holden are WAY too picky with their model lineup.

    I would of kept Barina and Spark even if they do not sell a lot. Its healthy to have range openers that you can walk people up the range when they come in the door. Someone may come in looking at a Barina and end up leaving in an Astra or a Trax.

    Its also healthy to sell volume even with little profit as you get customers who may consider when they upgrade and you expose the dealer network to more servicing and parts revenue over time.

    Most other brands keep cars going right up to the very end of production, but Holden culls models as soon as they drop below a certain point.


    Bring in Spark Active crossover at $17,990 driveaway as a range opener.
    Last edited by Downandout; 05-09-2019 at 01:49 AM.

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    Re: Aussie Holden sales down -23.8% in April

    Astra 212
    Trax 403

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    Re: Aussie Holden sales down -23.8% in April

    I know it's not 2000/month, but 629 is pretty good for the med-large sedan market. Faint praise perhaps but it's second only to Camry.
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    Re: Aussie Holden sales down -23.8% in April

    Quote Originally Posted by mikmak View Post
    I know it's not 2000/month, but 629 is pretty good for the med-large sedan market. Faint praise perhaps but it's second only to Camry.
    Camry is in Midsize segment Commodore is in large
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    Re: Aussie Holden sales down -23.8% in April

    So



    I wonder if all those new Rangers will either

    a: spontainiously burst into flame

    or

    b: run off a cliff when the brakes fail?


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    Re: Aussie Holden sales down -23.8% in April

    Quote Originally Posted by VS Ute 5Litre View Post
    Camry is in Midsize segment Commodore is in large
    As I said, pretty good for med-Large car segment. Camry is wider, longer and the same height. Go figure. It's lead of the non-existent large segment is a sales achievement only the daftest of marketers would leverage. "Commodore has been the top selling large car in Australia for 19 consecutive years!"
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    Re: Aussie Holden sales down -23.8% in April

    Quote Originally Posted by mikmak View Post
    As I said, pretty good for med-Large car segment. Camry is wider, longer and the same height. Go figure. It's lead of the non-existent large segment is a sales achievement only the daftest of marketers would leverage. "Commodore has been the top selling large car in Australia for 19 consecutive years!"
    Camry is slightly longer but Commodore is wider and higher



    At any rate it isn't Holden that comes up with the VFacts classification that puts the Commodore in the large category

    Large Hatch, sedan or wagon with a footprint range 9,001 - 9,500
    Medium Hatch, sedan or wagon with a footprint range 8,301 - 9,000
    Camry
    Overall height: 1445mm
    Overall length: 4905mm
    Overall width: 1840mm


    Commodore
    Overall height: 1455
    Overall length: 4897
    Overall width: 1863
    Last edited by VS Ute 5Litre; 05-15-2019 at 01:12 AM.
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    Re: Aussie Holden sales down -23.8% in April

    Quote Originally Posted by VS Ute 5Litre View Post
    Camry is slightly longer but Commodore is wider and higher



    At any rate it isn't Holden that comes up with the VFacts classification that puts the Commodore in the large category




    Camry
    Overall height: 1445mm
    Overall length: 4905mm
    Overall width: 1840mm


    Commodore
    Overall height: 1455
    Overall length: 4897
    Overall width: 1863
    I looked into it for ****s and giggles it works out that the base model camry is the only one that should be in the midsize market the others apparently fit into the large one.
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