Shanghai 2013: Horki Concept (Kia's New Sub-brand)

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Thread: Shanghai 2013: Horki Concept (Kia's New Sub-brand)

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    6.2 Liter LS9 Supercharged V8 Premium Member ausrutherford's Avatar
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    Shanghai 2013: Horki Concept (Kia's New Sub-brand)

    Kia Launches New China Brand Horki with Forte-Based Concept Sedan
    APRIL 20, 2013
    Carscoops

    As if China didn't have enough brands of its own as well as from Asian and Western carmakers, an increasing number of established companies like Kia are expanding their local portfolios with new names.

    At the Auto China 2013 in Shanghai (April 20 to 29), Kia and its local joint venture Dongfeng Yueda Kia (DYK) announced the creation of a new automotive brand named Horki", which it says, combines two Chinese characters, "Hor" signifying China and "Ki" signifying driving.

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    Re: Shanghai 2013: Horki Concept (Kia's New Sub-brand)

    Something like that would garner a lot of attention in US-America.

    Horki? Best keep that name in The Peoples Happy Democratic Paradise Republic of China. Waaaay too much could go wrong with it.
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    Re: Shanghai 2013: Horki Concept (Kia's New Sub-brand)

    Good looking car! Funny that Hyundai seems to be able to get its styling right (at least to these Western eyes) yet Toyota brings out cars with mustaches (FT-HT Teujia).

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    Re: Shanghai 2013: Horki Concept (Kia's New Sub-brand)

    Quote Originally Posted by BlackGTP View Post
    Good looking car! Funny that Hyundai seems to be able to get its styling right (at least to these Western eyes) yet Toyota brings out cars with mustaches (FT-HT Teujia).
    Yeah, I meant the car too!
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