NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

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Thread: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

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    NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    MKC Concept is the real fresh start for Lincoln
    Autoblog
    January 14, 2013
    by Chris Paukert


    We were admittedly bullish about the Lincoln MKC Concept when we introduced it to you yesterday, as we were taken aback by how cohesive the C-platform crossover is in the metal. As it turns out, so were you, dear reader. With hundreds of comments booked on our original Deep Dive story, the overwhelming temperature of the Autoblog Commenteriat is one of surprise and delight – quite an accomplishment for a marque that many had written off for dead. The reception here under the bright lights of the Detroit Auto Show appears to be no less positive, but we thought you might want a second, closer look afforded by these live photos.

    Lincoln remains mum on production MKC drivetrain specifics (we're thinking it will start with the 2.0-liter EcoBoost four-cylinder out of its similarly sized Ford Escape relative, or maybe the midlevel 1.6-liter), but we shouldn't have to wait too long. The showcar is expected to closely mirror the production model (due as early as later this year), so much so that Ford global marketing boss Jim Farley explicitly told the press conference masses, "When you see the MKC, do not think concept." That's good news, as the MKC is pivotal to Lincoln's effort to rebuild awareness and consideration on the back of its MKZ sedan, a model just now going on sale. In fact, with the small crossover segment exploding, the MKC could very well turn out to be more important to the brand than the MKZ.

    Full article and images at link.
    Last edited by nruggiero; 01-14-2013 at 01:13 PM.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Here's a video of the reveal.



    It's nice to see Bill Ford and Alan Mulally doing the speeches for a change.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    So... what are the next two cars?

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by sfbreh View Post
    So... what are the next two cars?
    I'm thinking an all new MKX and MKS, but I could be wrong. Ausrutherford knows for sure, though.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by nruggiero View Post
    I'm thinking an all new MKX and MKS, but I could be wrong. Ausrutherford knows for sure, though.
    Oh, really? I know those are coming, but I thought he meant new new cars... but I guess they would still count if the MKZ does.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Slap some door handles on that and start selling it.
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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by sfbreh View Post
    Oh, really? I know those are coming, but I thought he meant new new cars... but I guess they would still count if the MKZ does.
    The only new new car that is coming is a Mustang based coupe. And maybe an Explorer based Lincoln.

    Other than that, I'm not sure what else new stuff Lincoln has in store.

    I would really like to see a really well executed flagship to compete with Rolls. The Continental car or brand could possibly be resurrected for something like that. That could happen late this decade or sometime going into the next decade. Who knows. The possibilities are endless.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by calgaryhhr View Post
    Slap some door handles on that and start selling it.
    That and a name that's better than some half fast MK this MK that MK whatchamacallit.
    Oiiii, I hate those alphanumeric BMW-wannabe designations.
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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    If you listen closely, the narrator says, "Don't try to be all things to all people. But, rather, everything to a certain few." I think that we can all take this as confirmation Lincoln is appealing to Lincoln buyers and NOT targeting another luxury brand, but simply being....Lincoln.

    To add, the new services offered are quite impressive. If you have not taken the time to watch the reveal, I highly suggest it. Especially before you post about Lincoln's future path.
    Last edited by donmateo; 01-14-2013 at 05:19 PM. Reason: spelling error
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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by Neanderthal View Post
    That and a name that's better than some half fast MK this MK that MK whatchamacallit.
    Oiiii, I hate those alphanumeric BMW-wannabe designations.
    I agree, those silly model designations took the last bit of Lincoln's swagger away.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by elgreen View Post
    I agree, those silly model designations took the last bit of Lincoln's swagger away.
    MK C and MK Z in the same dealership? I should hope not. Maybe by using C for Concept (probably crossover) this means a name is in the works?

    Lincoln Cosmopolitan for this one sounds about right to me...and the Z can go back to Zephyr again.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by 63impala View Post
    MK C and MK Z in the same dealership? I should hope not. Maybe by using C for Concept (probably crossover) this means a name is in the works?

    Lincoln Cosmopolitan for this one sounds about right to me...and the Z can go back to Zephyr again.
    Notice there wasn't a MKC emblem on the car. You might be right.
    Last edited by nruggiero; 01-14-2013 at 09:23 PM.

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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by Neanderthal View Post
    That and a name that's better than some half fast MK this MK that MK whatchamacallit.
    Oiiii, I hate those alphanumeric BMW-wannabe designations.
    The problem is---they aren't alphaNUMERIC. I don't mind the BMW/MB-like names, but for some reason Caddy/Lincoln didn't want to COMPLETELY copy them so they decided not to use numbers. The problem is, I think numbers combined with letters provide much more discernible differentiation than just one or the other (Is a C bigger or smaller than an X, or is a K or a T a sedan?). I think if they really wanted to preserve their identity/American heritage, they would just give up on the acronyms and just go back to classic names like Deville, Seville, Continental, etc, but I don't see that happening any time soon.
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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by nruggiero View Post
    Quote Originally Posted by 63impala View Post
    ...Maybe by using C for Concept (probably crossover) this means a name is in the works?

    Lincoln Cosmopolitan for this one sounds about right to me...and the Z can go back to Zephyr again.
    Notice there wasn't a MKC emblem on the car. You might be right.
    just-imho
    if they don't use MKC, the only logical letter would be MKD ...which was rumored... but that's Dumb/MickeyDee
    (even tho I think the C is D-elicious, I still prefer MKG )
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    Re: NAIAS: MKC Concept is the real fresh start for Lincoln [w/poll]

    Quote Originally Posted by N8s07ss View Post
    The problem is---they aren't alphaNUMERIC. I don't mind the BMW/MB-like names, but for some reason Caddy/Lincoln didn't want to COMPLETELY copy them so they decided not to use numbers. The problem is, I think numbers combined with letters provide much more discernible differentiation than just one or the other (Is a C bigger or smaller than an X, or is a K or a T a sedan?).
    I think the main problem with Lincolns naming scheme is that they put the only letter that counts at the end. The 'MK' part is just filler and carries no information. And then there's no rhyme or reason to the 3rd letter either. If BMW started calling all of their cars 54T, 54S, 54X and 54Z, with 'Z' being the smallest one, people would be just as confused.

    If Lincoln had put the relevant letter in front of the name (XMK, TMK, SMK), at least people would be able to remember them better. You still wouldn't know how an 'X' fits into the line-up, but at least the names wouldn't sound the same.

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