Audi displays its Prologue Concept within a stone's throw of the Cadillac ATS-V twins.
November 25, 2014
Words by: Mike DeMattia
Photography by Chantal DeMattia
The South Hall floor layout of the 2014 Los Angeles International Auto Show was arranged in such a way so that Cadillac, again looking to remake itself, found itself directly across the aisle from Audi, a brand that knows where it's going. Reinforcing this stark contrast, was Audi's newest concept dubbed Prologue, which is a stunning large coupe, that portends the brand's future styling direction.
In further relief of the Cadillacs across the way, the big Audi coupe features no spoiler, no hood vents or curb-scraping splitters. The few sharp angles adorning the Prologue are pulled tightly across its finely chiseled body. The car has the presence of a Bentley while still maintaining the traditional German purity of form, and it even evokes a bit of American musclecar when viewed in profile. Most excitingly, the Prologue appears to be very much production ready, with no obvious design excesses that would require a tone-down to satisfy the regulators.
At the time of our visit, the Audi Prologue Concept's interior was not made available for photography, but fortunately, Audi had made some images available, one of which can be found below. Fortunately, the coupe's gorgeous flanks gave us plenty to talk about, so that we found ourselves not at all missing the interior.