Delhi 2014: Tata Bolt/Zest

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Thread: Delhi 2014: Tata Bolt/Zest

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    Delhi 2014: Tata Bolt/Zest

    Tata Blows the Covers Off New Bolt Hatch and Zest Sedan
    FEBRUARY 03, 2014
    Carscoops

    India's Tata Motors may not have had the success it hoped for with the Nano, but the owner of Jaguar and Land Rover is far from giving up. At this week's Auto Expo 2014 in Greater Noida, Delhi NCR, Tata will host the world premiere of two new and related models, the Bolt hatchback and Zest sedan.

    These two new small cars are built on the company's X1 platform and have a more premium feel than what you usually expect from Tata-branded products, with the automaker stating that they are the result of a collaborative inputs from three of its design studios in Pune (India), Coventry (UK) and Turin ( Italy).

    "These cars have been engineered for global markets, through global teams across India, UK and Korea to set new standards in their respective segments," said Tata passenger vehicles president, Ranjit Yadav, according to The Economic Times (ETT).


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    Re: Delhi 2014: Tata Bolt/Zest

    Suzuki & Maruti are the GM of India.

    You are turning GM Insider into GM India ausrutherford.

    Must be some post you wanted pushed out the way, or did you get inspired by that curry you had last night?
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    Re: Delhi 2014: Tata Bolt/Zest

    Quote Originally Posted by Oldsmobile stopped View Post
    Suzuki & Maruti are the GM of India.

    You are turning GM Insider into GM India ausrutherford.

    Must be some post you wanted pushed out the way, or did you get inspired by that curry you had last night?
    Emerging markets are important to Gm and every other company. Therefore they must be covered.
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    Re: Delhi 2014: Tata Bolt/Zest

    I don't see an ounce of original thinking in these little cars.

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    Re: Delhi 2014: Tata Bolt/Zest

    Quote Originally Posted by ByTheLake View Post
    I don't see an ounce of original thinking in these little cars.
    I don't see much either, but I don't think there has to necessarily be. Carmakers like Tata are still in their "relative infancy" and so is the Indian market. Having a stylish (enough) car that's well made is probably what most of their target customers are looking for. As their middle class evolves and their tastes become more refined, I'm sure that lower-end mass market products will evolve in kind to match those changes.
    "La vita come un albero di Natale..c' sempre qualcuno che ti rompe le palle!"

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