What's it cost to beat Toyota? $71 billion, says VW

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Thread: What's it cost to beat Toyota? $71 billion, says VW

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    What's it cost to beat Toyota? $71 billion, says VW

    What's it cost to beat Toyota? $71 billion, says VW
    Autoblog
    November 22, 2010
    by Chris Shunk


    For all the trouble Toyota has endured over the past year, the Japanese juggernaut is still the top dog in the automotive kingdom. Volkswagen wants to change that with an ambitious goal to overtake Toyota in overall sales and profitability by 2018. VW currently has a long way to go to reach Toyota, but Automotive News reports that the German automaker plans to bridge the gap by investing 51.6 billion euros ($71 billion in U.S. dollars) though 2015 to beef up it's product lineup.

    That's a lot of coin by any stretch, and VW plans to spend that wealth in several key areas. A reported $38 billion will be spent to bolster the automaker's current model lineup across VW's many brands, enabling VW to "systematically continue its model roll out with a view to tapping new markets and segments." Another $19.6 billion will be spent on cross-product investments and another $14 billion will go towards what AN calls "additions to capitalized investment costs."

    Volkswagen reportedly plans to hit 10 million global sales per year as early as 2015, but to increase sales so dramatically, new plants must be built. The German automaker will open a U.S. plant in Tennessee next year, and there are plans to build two more assembly plants in China in an effort to increase sales in the world's largest car market to three million units per year within four years. VW's plan to spend over $14 billion in China through 2015 isn't even included in the $71 billion investment, either, as all China operations are run under a joint venture with FAW and SAIC.

    Will Volkswagen reach it's very ambitious goal to hit 10 million annual sales by 2015? We have no idea, but we can at least say that The People's Car Maker plans to spend big while trying.

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    Re: What's it cost to beat Toyota? $71 billion, says VW

    Impressive.

    But everything I see still points to a house of cards!!
    This gonna be a very scary downfall.

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    Re: What's it cost to beat Toyota? $71 billion, says VW

    Why VW?

    Doesn't make sense to me.

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    Re: What's it cost to beat Toyota? $71 billion, says VW

    Not sure thats possible with decontenting and making the blandest cars on the road...
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    Re: What's it cost to beat Toyota? $71 billion, says VW

    No Volkswagen. Just sit where you are and don't say anything. You know what happens every time someone gets the idea to become world's largest automaker.
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    Re: What's it cost to beat Toyota? $71 billion, says VW

    Quote Originally Posted by FenwickHockey65 View Post
    No Volkswagen. Just sit where you are and don't say anything. You know what happens every time someone gets the idea to become world's largest automaker.
    LOL...I was thinking the same thing as I read this article...Toyota was hell bent on taking the #1 crown and look at what their push to taking that spot has done for them!

    Hope things go better for VW...but I highly doubt it....

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    Re: What's it cost to beat Toyota? $71 billion, says VW

    What's it cost to become the new "Old GM"? $71 billion.

    VW is getting there, and fast. Particularly since they're eyeing Ferrari and Alfa. What a mess that'd be if they got them, too!

    Audi
    Bentley
    Bugatti
    Lamborghini
    Porsche
    SEAT
    Skoda
    Suzuki (major shareholding)
    Volkswagen

    It's already too much for them.
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    Re: What's it cost to beat Toyota? $71 billion, says VW

    Quote Originally Posted by autoplaybook View Post
    What's it cost to become the new "Old GM"? $71 billion.

    VW is getting there, and fast. Particularly since they're eyeing Ferrari and Alfa. What a mess that'd be if they got them, too!

    Audi
    Bentley
    Bugatti
    Lamborghini
    Porsche
    SEAT
    Skoda
    Suzuki (major shareholding)
    Volkswagen

    It's already too much for them.
    I forget that they have all those brands....and still they want more!!! They really need to step back and think about if they can manage this many brands!

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    Re: What's it cost to beat Toyota? $71 billion, says VW

    Quote Originally Posted by cbennie2 View Post
    I forget that they have all those brands....and still they want more!!! They really need to step back and think about if they can manage this many brands!
    They won't. Humility and an acceptance of the limits of their capabilities are not common in the German auto business.

    On one hand, that's a good thing when it brings us masterpieces like the Bugatti Veyron. On the other (e.g., the VW-Porsche debacle, "beating Toyota", and eyeing more brands), it's a recipe for disaster that's only now being prepared.
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