BMW Highlights the Smell of the New 7-Series
World Car Fans
July 3, 2015
By: Michael Gauthier
BMW has released a new promotional video which highlights the smell of the 2016 7-Series.
In the clip, we meet Annabelle who is a professional scent maker that has been working with BMW for the past three years. As part of her job, she worked with a team of other employees to help keep the amount of "inherent smells to a minimum." Once this was completed, she helped to develop a series of eight different scents that can be distributed throughout the cabin as part of the Ambient Air package.
According to Annabelle, the scents are all unisex and can be divided into two basic categories: One is "refreshing" and belongs to the lines of "Blue Suite and Green Suite" while the other is "comfortable and woody" and belongs to the lines of the "Golden Suite and Authentic Suite."