Video: BMW Highlights the Smell of the New 7-Series

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Thread: Video: BMW Highlights the Smell of the New 7-Series

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    Video: BMW Highlights the Smell of the New 7-Series

    BMW Highlights the Smell of the New 7-Series
    World Car Fans
    July 3, 2015
    By: Michael Gauthier


    BMW has released a new promotional video which highlights the smell of the 2016 7-Series.

    In the clip, we meet Annabelle who is a professional scent maker that has been working with BMW for the past three years. As part of her job, she worked with a team of other employees to help keep the amount of "inherent smells to a minimum." Once this was completed, she helped to develop a series of eight different scents that can be distributed throughout the cabin as part of the Ambient Air package.

    According to Annabelle, the scents are all unisex and can be divided into two basic categories: One is "refreshing" and belongs to the lines of "Blue Suite and Green Suite" while the other is "comfortable and woody" and belongs to the lines of the "Golden Suite and Authentic Suite."

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    Re: Video: BMW Highlights the Smell of the New 7-Series

    This is technology of scents

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    Re: Video: BMW Highlights the Smell of the New 7-Series

    Do they have a burning oil one?
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    Re: Video: BMW Highlights the Smell of the New 7-Series

    What about a teen spirit one?

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    Re: Video: BMW Highlights the Smell of the New 7-Series

    Ode de Burning Clutch? That's an almost forgotten odor (I learned on a stick on a 10 year old 76 chevy monza with a whopping 68 hp, a lot of burning clutch going on there ).

    This is one piece of tech that I wouldn't mind seeing Cadillac not embrace.

    I'm loving her accent.

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    Re: Video: BMW Highlights the Smell of the New 7-Series

    She didn't like the way cars inherently smelled?


    Bitch.


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    Re: Video: BMW Highlights the Smell of the New 7-Series

    Oh ******* brother. My first question is which Bimmah exec is boinking this girl. Then her "comfortable and woody" splained that.

    My next question is what is wrong with the smell of fine leather? Our--later my--1966 Rover 2000 had wonderful leather upholstery that you could always smell. An occasional saddle soap tune-up, and it was fine.

    Trust a bunch of engineers to take a simple issue, make a graduate degree requirement out of it, and add a $1000 smaccessory (just a guess at the price, not the cost), spending years and countless skull sessions doing what God did with a good cow. Slightly dead, admittedly.

    How about a "filet mignon on the grille" smell? Or "fresh Diet Coke on the rocks"?
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