There are more individual clips that go deeper into what these people experience.
From a marketing perspective, these are BOLD and it makes no bones about what the A3 is and what its sole purpose is.
"The luxury car for young people that you can now afford."
If there is any car that I will put money on being a smash hit in 2014, it's the Audi A3. And I bet it doesn't "cheapen" the Audi brand either.