Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

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Thread: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

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    Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled
    Edmunds
    February 14, 2011
    by Mike Magrath


    Mercedes-Benz announced today that they will take over US distribution of the SMART brand from Penske Automotive Group,

    The brand was launched in the US with Penske as a distributor in 2008 and sales have been slipping ever since (24,622 units in '08; 5,927 in 2010). 21 SMART dealers which currently do not sell MB products will be de-franchised leaving 58 places in the US to find a new SMART

    Mercedes also announced the cancellation of the four-door SMART which was based on the Nissan March.

    Mercedes offered two reasons for the acquisition: First, Mercedes wants the small car to meet new CAFE standards for 2016. Second, Daimler rolled SMART and MB together in September and the US is the only place where the vehicles are separated.

    "“It has become clear over the last few months that Smart is an integral part of our achieving the fuel economy targets of 2016,” said MB USA CEO Ernst Lieb.

    Penske added, "we have launched a brand we can hand off to MB-USA. We couldn't give it the muscle that it needed from a marketing standpoint based on the volume."

    The agreement was signed on Friday, but no date was given for the beginning of buybacks and shutdowns.

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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Jill Lajdziak is free again, hint hint Saab Cars North America!

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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    What about '09?
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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Oh drat! I was SOOOO looking forward to my four-door Schmart! Bwwaaaaaaaaaa!!!
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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Clearly, for the U.S. market the ForTwo is too little.... and a ForFour is too much of what's already available. See... what number comes in between?
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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Penske would have had a much better chance at success with the Saturn brand. This SMART experiment has proven to be not so smart. How many tiny clown cars can Americans be expected to buy?
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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    They need to bring the roadster to North America. It is small, lightweight, sporty and rear wheel drive

    Last edited by calgaryhhr; 02-15-2011 at 10:50 AM.
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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    The roadster has gone out of production some 4 years ago.
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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Quote Originally Posted by voyager View Post
    The roadster has gone out of production some 4 years ago.
    I am aware it is out of production but it could be resurrected for new launch in the North American market. GM brought the Camaro back so maybe Smart/MB should dust off the roadster plans, udate it a little bit and sell it here.
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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Quote Originally Posted by calgaryhhr View Post
    They need to bring the roadster to North America. It is small, lightweight, sporty and rear wheel drive.
    With a proper engine the FourTwo is cheaper, smaller, lighter, more fun to drive and has also RWD.




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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Quote Originally Posted by calgaryhhr View Post
    They need to bring the roadster to North America. It is small, lightweight, sporty and rear wheel drive

    Now, that is pretty sharp.

    I think Penske should be thankful that they no longer have to push the "egg mobile" on a market that could care less about it.
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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Oh well. The renderings of that car looked terrible anyways. It reminds me of something you would see in some cartoon. I'm sure Smart has the ability to make a decent looking 5 door. I think if they just made the current one 5 doors with more trunk space and better fuel economy would be an interesting car.

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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    I still cant fathom how Daimler could fail with the old Forfour, it was a really good vehicle. Not giving it to any of the Chrysler brands was a terrible waste of money.


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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Quote Originally Posted by Toto View Post
    With a proper engine the FourTwo is cheaper, smaller, lighter, more fun to drive and has also RWD.

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    Re: Mercedes Takes Over Smart Brand from Penske, Four Door Cancelled

    Quote Originally Posted by Bravada View Post
    I still cant fathom how Daimler could fail with the old Forfour, it was a really good vehicle. Not giving it to any of the Chrysler brands was a terrible waste of money.

    The SMART Forfour sold in good numbers here in Australia, I still see many on the roads today. Such a shame they axed it from the SMART lineup and they actually look better than the Mitsubishi Colt in which it shared a platform with.

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