Mercedes unveils luxury apartments in London.
World Car Fans
October 14, 2015
By: Michael Gauthier
Mercedes and Frasers Hospitality Group have teamed up to create a series of luxury rental apartments.
Dubbed Mercedes-Benz Living @ Fraser, the first set of six apartments are set to open in London in November and each one is approximately 100 square meters (1,076 square feet) in size.
What they lack in space they make up in style as Mercedes designers selected the furniture, accessories, lights and colors of the apartments. These include an ‘S-shaped’ Swarovski crystal chandelier, a Burmester surround sound system and a sculptural ‘Black Magic Wall’ that is "reminiscent of the feature lines of a car."
According to Mercedes Head of Design Gorden Wagener, "All the appointments display the hallmarks of Mercedes design. The overarching concept unites flowing lines with sculptural furniture, blending seamlessly into an organic whole. Innovative media and entertainment technologies offer a multi-sensory experience.” He went on to say "The designers at Mercedes-Benz Style have succeeded in recreating the ambience and spaciousness of a Mercedes car in luxury serviced apartments. Their goal is to give the occupants a sense of Mercedes-Benz exclusivity.”