The ultra-luxe brand was never making money.
The Maybach Type 62 S (Credit: Mercedes-Benz).
Maybach, the ultra-luxe branch of Mercedes-Benz coveted by the business elite and rap stars alike, has been officially discontinued. Mercedes recently released the price list for the 2013 models of these limo-like sedans, with the price column simply stating "Discontinued" for each one of them.
No one is overly surprised to see the brand go. Shockingly, sales of the car, which goes for $376,300 all the way up to $1,380,000 for the Landulet edition, were very, very slow. The brand simply wasn't making any money. In fact, it had been reported that the company had been losing a staggering $500,000 on each model that was sold.
Sedans from the 2012 model year will still be sold, though they'll maintain the increased MSRPs slapped on by Daimler after it was known Maybach was going kaput.
Maybach had recently been giving out a $100,000 rebate to buyers in an effort to move the last ones off of dealer lots, but even such a tantalizing (and crazy) deal hasn't been enough to move them.
Read the article below: