Maybach Officially Discontinues All Models

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Thread: Maybach Officially Discontinues All Models

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    Maybach Officially Discontinues All Models

    The ultra-luxe brand was never making money.


    The Maybach Type 62 S (Credit: Mercedes-Benz).



    Maybach, the ultra-luxe branch of Mercedes-Benz coveted by the business elite and rap stars alike, has been officially discontinued. Mercedes recently released the price list for the 2013 models of these limo-like sedans, with the price column simply stating "Discontinued" for each one of them.

    No one is overly surprised to see the brand go. Shockingly, sales of the car, which goes for $376,300 all the way up to $1,380,000 for the Landulet edition, were very, very slow. The brand simply wasn't making any money. In fact, it had been reported that the company had been losing a staggering $500,000 on each model that was sold.

    Sedans from the 2012 model year will still be sold, though they'll maintain the increased MSRPs slapped on by Daimler after it was known Maybach was going kaput.

    Maybach had recently been giving out a $100,000 rebate to buyers in an effort to move the last ones off of dealer lots, but even such a tantalizing (and crazy) deal hasn't been enough to move them.

    Read the article below:



    http://autos.aol.com/article/maybach...6pLid%3D193764
    Jake

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    Re: Maybach Officially Discontinues All Models

    With the downturn of the global economy, I can't say this is a surprise. Hopefully they can keep the Smart brand going- I'm sure they make money off those roller skates though!
    Get used to more.

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    Re: Maybach Officially Discontinues All Models

    Kill Maybach... and revive the Pullman at around the same price point.
    Risky and I'm not sure the Mercedes brand name can extend that far up. But they're current top model is around $210,000 already. So we'll see...

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    Re: Maybach Officially Discontinues All Models

    Dern!

    I better shuffle on down to the Maybach dealer before the leftovers are gone!
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    Re: Maybach Officially Discontinues All Models

    Yet another example of how wretchedly unfocused mercedes is.

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    Re: Maybach Officially Discontinues All Models

    Quote Originally Posted by mgescuro View Post
    Kill Maybach... and revive the Pullman at around the same price point.
    Risky and I'm not sure the Mercedes brand name can extend that far up. But they're current top model is around $210,000 already. So we'll see...
    I could see Mercedes-Benz successfully moving a $300K Pullman. The question really is in what the product is. For the last half-decade at least the Maybach 57/62 has been a tired looking XL version of the old S-Class, which in many ways it is. It doesn't look like it's a Phantom competitor, and that's a lot of the problem. There's no pizzazz, no soul, no sense of being exotic. You have to actually be there appreciating the materials, drive, and performance to appreciate the car. But then that means you had to be giving it a chance all along, which people don't always do at ANY price range ...

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    Re: Maybach Officially Discontinues All Models

    What's wrong with MB? Don't they know they NEED a flagship, an expensive exclusive image car that regular MB owners can aspire to. Who cares if they only sell a few? Who cares if they lose 1/2 million dollars on each one?
    They need to sell off Maybach to some venture capitalist who knows about luxury and image, who can finally give the Maybach the exclusivity it so badly needs. Raise the price! Charge $2 million dollar a copy! Don't sell to those lowlly MB owners until they personally meet with the VC owner, and HE will decide if the potential buyer is worthy or not.
    Make it exclusive, Get the Image right, hand-pick the lucky winners who must have a net worth of at least $100,000,000 to apply or to be under consideration! Throw the poor riffraff out of the showroom, they would stink up the place.

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    Re: Maybach Officially Discontinues All Models

    ^ Right: you have mercedes telling everyone the s-class is the flagship, yet above it was the supposed next-tier 57. This one costs much more but is plastered with a heinous retro-'80s 2-tone paint job. Poor product development, poor marketing, no image = failure. This ranks right up there with the Edsel and is a monstrous blow to mercedes' image.
    Last edited by balthazar; 08-17-2012 at 11:30 PM.

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    Re: Maybach Officially Discontinues All Models

    What's wrong with MB? Don't they know they NEED a flagship, an expensive exclusive image car that regular MB owners can aspire to. Who cares if they only sell a few? Who cares if they lose 1/2 million dollars on each one?
    They need to sell off Maybach to some venture capitalist who knows about luxury and image, who can finally give the Maybach the exclusivity it so badly needs. Raise the price! Charge $2 million dollar a copy! Don't sell to those lowlly MB owners until they personally meet with the VC owner, and HE will decide if the potential buyer is worthy or not.
    Make it exclusive, Get the Image right, hand-pick the lucky winners who must have a net worth of at least $100,000,000 to apply or to be under consideration! Throw the poor riffraff out of the showroom, they would stink up the place.

    HA!

    Not to mention that the dealerships should rival the swankest Dubai hotels with Brioni tuxedoed salesmen and a fountain that spews 85 Veuve Clicquot Brut.

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    Re: Maybach Officially Discontinues All Models

    Right now you can get a Smart for a $99 lease. They're handing them out like frisbees at a convention.
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    Re: Maybach Officially Discontinues All Models

    Quote Originally Posted by Amphibian View Post
    I could see Mercedes-Benz successfully moving a $300K Pullman. The question really is in what the product is. For the last half-decade at least the Maybach 57/62 has been a tired looking XL version of the old S-Class, which in many ways it is. It doesn't look like it's a Phantom competitor, and that's a lot of the problem. There's no pizzazz, no soul, no sense of being exotic. You have to actually be there appreciating the materials, drive, and performance to appreciate the car. But then that means you had to be giving it a chance all along, which people don't always do at ANY price range ...
    My assumption of the Pullman is a limousine based on the up-coming next-gen S-Class -- Essentially and extended-long wheelbase S-Class for the "entry level" Pullman.
    Call that $250,000. You could probably buy it off the shelf , so to speak or buy it bespoked. Designo interior would probably be standard.

    Then you'd move upwards from there.

    I would assume Pullman would fall somewhere in between Flying Spur and Phantom.
    That would also mean a standard engine coming from the S63 AMG, just to keep pace.


    But youer' 100% right. There has to be a sense of presence, materials, etc etc etc. We'll see. There's a lot of heritage for Mercedes to drawn on for the Pullman.

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    Re: Maybach Officially Discontinues All Models

    Lol!

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    Re: Maybach Officially Discontinues All Models

    Quote Originally Posted by mgescuro View Post
    My assumption of the Pullman is a limousine based on the up-coming next-gen S-Class -- Essentially and extended-long wheelbase S-Class for the "entry level" Pullman.
    mercedes already DID this & it failed. Utterly pointless to do it again with a different nameplate.

    There's a lot of heritage for Mercedes to drawn on for the Pullman.
    Yeah; not really. In the U.S., the name was never big & is all but unknown/forgotten.
    Arguably, there was much more heritage to have drawn from with 'maybach'- hell; mercedes snatched the entire history of the original (unrelated) company on their website when it came out, all sorts of pics of grand touring sedans with sweeping fenders that had zero lineage with M-B.
    Piss-poor marketing & design doomed the 'experiment' from the start- no clue how to pull it off.
    Going to take a long time to recover face from this failure.

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    Re: Maybach Officially Discontinues All Models

    I'll bet you'll hardly hear about this in mainstream media, if it had been GM that had to do something like this, it would be on the news 24/7.

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    Re: Maybach Officially Discontinues All Models

    It would be interesting from within MB with full access to all the info, to evaluate 'what really happened'.


    From the outside, one wonders about all the decision making.......... going in.

    Personally, a few things I want to know about -

    Projected sales volume and profits and more importantly the assumptions behind it.

    What was done to evaluate somewhat the same kind of program - but not run within MB showrooms -


    If that was not considered or was rightfully - eliminated early on, then one wonders what would have happened with a less 'aggressive' program in terms of pricing - and then what would have been adjusted for that.


    Somewhere in this planning process there was a massive amount of non reality in terms of how it all fit together.


    In some ways, the timing of the whole thing - was off in a crippling kinda' way due to unforeseen external events - that also seemed to have no 'safety' provision provided for.


    The other thing about that is that the needed definition of a modern Maybach type product changed, and changed rapidly.


    So..... with the kind of retrospect that only perfect hindsight can provide.......


    1. ) You can make a case easily - just better to not have gone in with it in the first place. A nd that is not just in terms of what actually happened it also is in terms of a perfect play via the benefit of hindsight

    2. ) You can, or better said perhaps - could make a case for a different kind of Maybach program - and there very probably would be more than one legitimate interpretation of that and definitely more than one 'style'.


    3. ) - do 'something else'.


    And under that ...... not missing out on Bentley or RR would surely figure in somehow - either could have been a natural and more so than with VAG and BMW.

    ( VW's play with all this is especially the gift that will just keep on giving - @ MB's expense )


    If you were hellbent on bringing Maybach - and along the lines of the way they actually did, then given all the rest and given what happened with all the 'other' rest, - the pricing in terms of what people would actually pay versus consideration of production cost - was way off and way too rich..... and really represents way too much of an 'instant' uber ultra premium approach - for product types about to get swamped by new realities and preferences.


    So really, sometime much earlier was also required.


    Or, some kind of an MB +1 or (+1 and +2) rather than + (5 +)

    One might be tempted to wonder - if the approach had somehow incorporated more of 'hey we need to be careful while we grow this thing' - starting from here -


    _____________


    Anyway, do distinctly remember thinking when announced ...... it was a useable idea but the details of it seemed nonsensical especially the pricing range.


    The other thing was - they had better and more pressing needs in terms of what they could have been doing with their money - that also would have been much more profitable - and again even in terms of a much stronger hypothetical Maybach program.


    Since so much of this overlaps with the Daimler / Chrysler story ...... an easy one would have involved a totally different and much better funded approach with all that although 'less' glamorous over all - to some ie those who really don't have an ability whatsoever in terms of the biz.


    Made prefect sense looking back - as long as you skipped over the bits and pieces that didn't fit..........made no sense looking forward essentially.



    ----


    From time to time ..... they have for some .... made decent used cars......


    Finally do wonder how much of this Maybach story was due to more of Goldman's polluted and corrupted 'advice' to MB.


    The massive **** up this represents has Goldman written all over it - totally their style of automotive BS.
    Last edited by AMERICA 123; 08-18-2012 at 02:41 PM.
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    "If America is circling the drain, Goldman Sachs has found a way to be that drain — " Matt Taibbi

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