VW Says Jetta TDI Diesel Sales Even Better Than Expected
2009JettaTDIsedan750.jpgVolkswagen has big plans for the 2009 Jetta TDI, but sales of the new clean diesel model that debuted in the U.S. last month may be outstripping the company's best estimates.
"It certainly met and probably exceeded our expectations," Mark Barnes, chief operating officer of Volkswagen of America Inc., said in an interview with Bloomberg News. He wouldn't say, however, what those expections were.
Diesel Jetta sales in the U.s. last month totaled 2,417 - and the Jetta TDI didn't go on sale til Aug. 18.
Total Jetta sales for the month rose to 11,217, with the diesel model accounting for 21.5 percent. < in the first 13 days >
That could rise to 35 percent with a full month of sales in September, Barnes said.
VW has said it intends total U.S. sales of all of its models to top the1-million mark by 2018 and that diesel models will play a big part in the increase, which would more than triple last year's combined sales of the automaker's Volkswagen, Audi and Bentley models. -