Land Rover Defender concept expected in Frankfurt

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
Results 1 to 11 of 11

Thread: Land Rover Defender concept expected in Frankfurt

  1. #1
    7.0 Liter LS7 V8 GMusa's Avatar
    Join Date
    Mar 2007
    Location
    Toledo, Ohio. U.S.A!
    Posts
    4,391
    Thanks
    0
    Thanked 0 Times in 0 Posts
    My Ride
    2011 Jeep Grand Cherokee

    Land Rover Defender concept expected in Frankfurt

    Classic design evolving?

    http://www.autoblog.com/2011/08/05/l...-in-frankfurt/


    The British are invading Germany. Not with tanks or planes, but with a new Land Rover Defender concept that is set to make its debut at the 2011 Frankfurt Motor Show. Land Rover reportedly believes its time to make an important decision regarding the future of the Defender, and that means a new model will be developed or the tough SUV will be dropped from the lineup.

    Land Rover and Indian-owners Tata understand that the Defender is an iconic member of the family, but they also realize the Defender has come to a cross roads in its life cycle. The current iteration will meet European emissions regulations through 2016, but that doesn't mean the current vehicle will sell the way Land Rover needs it to, as the target sales figure is between 60,000 and 80,000 units annually.

    Regardless of their indecision, Land Rover is set to bring a concept version to Frankfurt. Perhaps this move is to gauge media and consumer interest in an all-new Defender. We say bring it Stateside, and let the U.S. car buying public help chip into that annual sales goal.
    Hidden Content

    -JD

    My Rides
    -2011 Jeep Grand Cherokee Limited Quadra-Drive II 4WD 5.7L V8, with Selec-Terrain and Quadra-Lift in 'Blackberry Pearl'
    -2009 Jeep Wrangler Sahara Unlimited 4x4 hardtop in "Deep Water Blue Pearl"

    Project Car: 1969 Javelin SST 290

  2. Remove Advertisements
    GM Inside News
    Advertisements
     

  3. #2
    R2-D2 Astromech Droid mgescuro's Avatar
    Join Date
    Jan 2003
    Location
    San Francisco Bay Area
    Posts
    43,501
    Thanks
    3,930
    Thanked 2,053 Times in 2,108 Posts
    My Ride
    E350, 9-5 Aero

    Re: Land Rover Defender concept expected in Frankfurt

    The concern with selling the Defender in the US was the fact that it didn't meet crash safety specs.

    There was talk of the new Defender meeting those requirements, allowing it to be sold in the US again. Hopefully that will be the case.

  4. #3
    Firebird Concept (the turbine one) germeezy1's Avatar
    Join Date
    Dec 2003
    Location
    Dearborn, MI
    Posts
    15,354
    Thanks
    276
    Thanked 211 Times in 131 Posts
    My Ride
    FORD

    Re: Land Rover Defender concept expected in Frankfurt

    If they bring a diesel version to the US, maybe they will be able to escape the environmentalists and media that Hummer had to deal with.

  5. Remove Advertisements
    GM Inside News
    Advertisements
     

  6. #4
    R2-D2 Astromech Droid Premium Member mbukukanyau's Avatar
    Join Date
    Dec 2003
    Location
    Carlsbad Commiefornia
    Posts
    30,389
    Thanks
    5,254
    Thanked 7,478 Times in 3,614 Posts
    My Ride
    2013 Traverse | 2018 Fusion

    Re: Land Rover Defender concept expected in Frankfurt

    I heard Land Rover was going to drop it?

    Why does GMC sit there and watch people eat this cake?

  7. #5
    6.0 Liter L76 V8
    Join Date
    May 2005
    Location
    Australia
    Posts
    2,280
    Thanks
    623
    Thanked 292 Times in 177 Posts
    My Ride
    Citroen Activa, Mazda Bubble.

    Re: Land Rover Defender concept expected in Frankfurt

    Quote Originally Posted by mbukukanyau View Post
    I heard Land Rover was going to drop it?

    Why does GMC sit there and watch people eat this cake?
    In reality the annual Defender sales "cake" amounts to 20~25,000 units .. worldwide!
    I can just see GMC clamouring for a piece of the action.

    Low sales, hard to build and relatively hand-made - that's why L/R want to drop Defender. And, no doubt, replace the tough old b*astard with a less specialised, sissified, weaker 'alternative'
    ....
    Think Global - Ride on Spheres
    ....

  8. #6
    R2-D2 Astromech Droid mgescuro's Avatar
    Join Date
    Jan 2003
    Location
    San Francisco Bay Area
    Posts
    43,501
    Thanks
    3,930
    Thanked 2,053 Times in 2,108 Posts
    My Ride
    E350, 9-5 Aero

    Re: Land Rover Defender concept expected in Frankfurt

    Quote Originally Posted by mbukukanyau View Post
    Why does GMC sit there and watch people eat this cake?
    Is that rhetorical??

  9. #7
    R2-D2 Astromech Droid mgescuro's Avatar
    Join Date
    Jan 2003
    Location
    San Francisco Bay Area
    Posts
    43,501
    Thanks
    3,930
    Thanked 2,053 Times in 2,108 Posts
    My Ride
    E350, 9-5 Aero

    Re: Land Rover Defender concept expected in Frankfurt

    Quote Originally Posted by nota View Post
    In reality the annual Defender sales "cake" amounts to 20~25,000 units .. worldwide!
    I can just see GMC clamouring for a piece of the action.

    Low sales, hard to build and relatively hand-made - that's why L/R want to drop Defender. And, no doubt, replace the tough old b*astard with a less specialised, sissified, weaker 'alternative'
    IN reality, LR is nearly 2x the size of Cadillac. Throw in Jaguar, and they've 3x.
    Defenders are staples around the world. But in many places, the RR itself is easily serviceable as an very capable off roader.


    Plus Defender, after the US changed the side impact laws, couldn't be sold in the largest car market in the world. I think if they changed that, having a vehicle with the name "Land Rover" with the reputation that comes with it, would do quite well in the US -- especially challenging Jeep.

    It is a niche market. But I think it's a viable one.

  10. #8
    Firebird Concept (the turbine one) germeezy1's Avatar
    Join Date
    Dec 2003
    Location
    Dearborn, MI
    Posts
    15,354
    Thanks
    276
    Thanked 211 Times in 131 Posts
    My Ride
    FORD

    Re: Land Rover Defender concept expected in Frankfurt

    Quote Originally Posted by mbukukanyau View Post
    I heard Land Rover was going to drop it?

    Why does GMC sit there and watch people eat this cake?
    So are you saying the H1 should have stayed on as a GMC?

  11. #9
    6.2 Liter LS9 Supercharged V8 Suziebob's Avatar
    Join Date
    Jul 2009
    Location
    Southwestern Virginia. U.S.A.
    Posts
    8,441
    Thanks
    0
    Thanked 1 Time in 1 Post

    Re: Land Rover Defender concept expected in Frankfurt

    Quote Originally Posted by germeezy1 View Post
    So are you saying the H1 should have stayed on as a GMC?
    I am.
    "When one side only of a story is heard and often repeated, the human mind becomes impressed with it insensibly."
    -George Washington

    "You can't build a reputation on what you are going to do."
    -Henry Ford

  12. #10
    6.0 Liter L76 V8
    Join Date
    May 2005
    Location
    Australia
    Posts
    2,280
    Thanks
    623
    Thanked 292 Times in 177 Posts
    My Ride
    Citroen Activa, Mazda Bubble.

    Re: Land Rover Defender concept expected in Frankfurt

    Quote Originally Posted by mgescuro View Post
    IN reality, LR is nearly 2x the size of Cadillac. Throw in Jaguar, and they've 3x.
    Defenders are staples around the world.
    I was specifically referencing Defender, right? So forget the lecture thanks because annual Defender sales, for a fair number of years now - and for a stand-alone model, mind you - have amounted to about 20~25,000 units, which IN reality is X% of bugger all. Thats the truth of it, and the fact.


    Now I hear its so called 'replacement' may be based on the dinky Freelander. And no matter which way you might want to spin it, this could hardly equate to or even substitute for traditional hardcore Defender.

    But perhaps a 'kill the patient' total-redo could ignite sales with an optional urban glam-pack to go with the crash-pack for US tastes & demands. Was Defender or it antecedants ever volume sellers over there? I don't think so.
    ....
    Think Global - Ride on Spheres
    ....

  13. #11
    R2-D2 Astromech Droid mgescuro's Avatar
    Join Date
    Jan 2003
    Location
    San Francisco Bay Area
    Posts
    43,501
    Thanks
    3,930
    Thanked 2,053 Times in 2,108 Posts
    My Ride
    E350, 9-5 Aero

    Re: Land Rover Defender concept expected in Frankfurt

    Quote Originally Posted by nota View Post
    I was specifically referencing Defender, right? So forget the lecture thanks because annual Defender sales, for a fair number of years now - and for a stand-alone model, mind you - have amounted to about 20~25,000 units, which IN reality is X% of bugger all. Thats the truth of it, and the fact.


    Now I hear its so called 'replacement' may be based on the dinky Freelander. And no matter which way you might want to spin it, this could hardly equate to or even substitute for traditional hardcore Defender.

    But perhaps a 'kill the patient' total-redo could ignite sales with an optional urban glam-pack to go with the crash-pack for US tastes & demands. Was Defender or it antecedants ever volume sellers over there? I don't think so.
    Well, I managed to do my own research on this.

    1) Land Rover is looking at reworking and simplifying the DISCOVERY platform -- not Freelander.
    2) A 2015 Defender must sell 60-80,000 annual to be viable.
    3) Military applications are still considered a part of Defender going forward, making competition the G-Class. That also means Defender must meet specific requirements from the start.
    4) That being said, a new platform is still also being considered.

    Why would Defender need to be made upscale? It isn't necessary. But if there's a market, why not? It's the "original" Land Rover. It is meant to be off-roaded. It is meant to be simple to fix and repair in even the most remote regions.

  14. Remove Advertisements
    GM Inside News
    Advertisements
     

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBadvanced CMPS v4.1.2