Fiat COO: India to be key hub for Fiat's new low-cost brand

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Thread: Fiat COO: India to be key hub for Fiat's new low-cost brand

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    Fiat COO: India to be key hub for Fiat's new low-cost brand

    SOURCE: India Times

    India to be key hub for Fiat's low-cost brand, says COO
    19 Jan 2009, 0000 hrs IST, Pankaj Doval, TNN

    MUMBAI: India is set to play an important role in Fiat's plans to launch an all-new global low-cost car brand by 2010.

    While the Italian auto major is looking at possibly marking India as one of the key hubs for supply of components for this brand, the company may also tap into the experience of its Indian partner Tata Motors, that already holds the distinction of rolling out the world's cheapest car, Nano.

    Silverio Bonfiglioli, chief operating officer of Fiat Group Automobiles International, told TOI that the company sees India as an important participant in the ambitious low-cost brand project, though clarifying that their plan is not aimed at developing a Nano-type ultra cheap car.

    "The Nano is positioned in the bottom end of the A segment. We have experience in developing vehicles in the top-end of the A segment or the bottom end of the B segment. It's that area where we probably want to develop a low-cost car," Bonfiglioli said.

    Indian component suppliers would be tapped for this project. "Local Indian suppliers are cheaper than the suppliers in other countries. And their quality is good too. So we can use India as a base for supply of certain components," he said.

    Fiat already has a purchasing office at New Delhi for components and expects to export parts worth euro 250 million by next year. On help from Tata Motors for the low-cost brand, he said Fiat would rely mainly on its own experience of producing low-price cars, especially in South America. "And if necessary, we will use the Tata experience," Bonfiglioli said.

    To revive its operations in India, the company has lined up aggressive model launch plans. It made a strong entry into the mid-size car segment with the Linea sedan that would compete with the likes of Suzuki Dzire and Honda City.

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    Re: Fiat COO: India to be key hub for Fiat's new low-cost brand

    That's a small step for India, and a big blow to Zastava

    As concerns the Linea, I find it more of a Lancer (Hindustan), Octavia/Laura and Civic competitor. The DZire and City are a class lower, the Fiat Palio (if it existed in sedan - Siena or Albea - form in India) would be something of a competitor.

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    Re: Fiat COO: India to be key hub for Fiat's new low-cost brand

    A Fiat owned low cost car brand. How about calling it Dodge or Plymouth?
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