I thought this was intersting news for any Tifosi Italiani out there.
Also as a side note, this is good news for Lancia as a brand, too. Right now, Lancia is kinda of a sub-division of Fiat as they are currently set up. As such, Fiat's needs come before Lancia's. Arguably this is the way is SHOULD be since Fiat is the larger brand. But many Lancisti argue that this leaves them with tartered up Fiats instead of elegant Lancias (sounds like the Mercury argumenet again, doesn't it?).
In this new structure, Lancia should get equal attention. And since they are all still part of the Fiat Group Automobiles, SpA, there will obviously be continued cooperation.
Interesting way to re-align things (especially if you look at the way GM/Ford/Etc does it with "division/brand heads/managers" rather than "CEOs", etc).
Originally Posted by MSN MoneyOriginally Posted by Forbes