Daimler CEO: Maybach on the bubble in 2012

  1. Welcome to GM Inside News Forum Ė General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
Page 1 of 2 12 LastLast
Results 1 to 15 of 28

Thread: Daimler CEO: Maybach on the bubble in 2012

  1. #1
    6.2 Liter LS9 Supercharged V8 Premium Member ne_one's Avatar
    Join Date
    Sep 2008
    Location
    St. Catharines, Ontario
    Posts
    9,586
    Thanks
    257
    Thanked 96 Times in 51 Posts

    Daimler CEO: Maybach on the bubble in 2012

    Daimler CEO: Maybach on the bubble in 2012
    Autoblog
    January 13, 2011
    by David Kiley


    Daimler CEO Dieter Zetsche said this week at the 2011 Detroit Auto Show that the German automaker will decide by year-end whether or not to shutter its super-luxury Maybach division.

    The line of cars, meant to compete against the likes of Bentley and Rolls-Royce, has seen its business wither during the economic downturn. "The success or failure of Maybach hardly shows up on our results, but it is something I want to have a decision on by year-end. And everything is on the table," said Zetsche. Killing it off? "Everything is on the table," Zetsche repeated.

    The Financial Times reported last month that Daimler was in talks with Aston Martin about taking over the development of future Maybachs. Zetsche said that partnerships like that are also on the table to see if there is a viable business model for the business.

    Maybachs, which start at $366,000 have been popular with some pro athletes and hip hop moguls. Jay-Z and Russell Simmons are among owners. Jay Leno owns one as well. Golfing great Nick Faldo has been among the brand pitchmen.

    The current lineup of Maybachs includes the Maybach 57 and 57S, Maybach 62 and 62S, and the Landaulet. Maybach first hit the boulevards in 1919, but was discontinued when World War Two broke out. Daimler-Benz bought what was left of the company in 1960.

    The current-day Maybach made its debut at the 1997 Tokyo Auto Show at the height of the dot-com economy, and went on sale globally shortly thereafter. Last year, Maybach sold 63 cars in the U.S.

  2. Remove Advertisements
    GM Inside News
    Advertisements
     

  3. #2
    jry
    jry is offline
    6.2 Liter LS9 Supercharged V8 Premium Member jry's Avatar
    Join Date
    Jun 2005
    Location
    The Detroit Market
    Posts
    5,033
    Thanks
    499
    Thanked 337 Times in 216 Posts
    My Ride
    2013 BMW 740Li-X, 2014 Expy EL

    Re: Daimler CEO: Maybach on the bubble in 2012

    Not surprised. They brought all of one to the NAIAS?
    85 cars since 1975....
    Good night and good luck.

  4. #3
    Firebird Concept (the turbine one) Amphibian's Avatar
    Join Date
    Aug 2010
    Posts
    11,998
    Thanks
    281
    Thanked 1,162 Times in 762 Posts

    Re: Daimler CEO: Maybach on the bubble in 2012

    Daimler has done nothing short of an awful job with the Maybach brand. Still, I love the car itself for what it is (if not how it looks ...).

  5. Remove Advertisements
    GM Inside News
    Advertisements
     

  6. #4
    R2-D2 Astromech Droid mgescuro's Avatar
    Join Date
    Jan 2003
    Location
    San Francisco Bay Area
    Posts
    43,501
    Thanks
    3,930
    Thanked 2,053 Times in 2,108 Posts
    My Ride
    E350, 9-5 Aero

    Re: Daimler CEO: Maybach on the bubble in 2012

    Ya know? If I had the money and I had an estate and a chauffeur, I'd buy a Laundaulet in a heartbeat. Of course, they *start* at $1.5M, so I know I'd have a unique vehicle.

  7. #5
    6.2 Liter LS9 Supercharged V8 AndrewGS's Avatar
    Join Date
    Apr 2004
    Location
    Humble, TX (Houston)
    Posts
    9,682
    Thanks
    0
    Thanked 3 Times in 1 Post

    Re: Daimler CEO: Maybach on the bubble in 2012

    Quote Originally Posted by mgescuro View Post
    Ya know? If I had the money and I had an estate and a chauffeur, I'd buy a Laundaulet in a heartbeat. Of course, they *start* at $1.5M, so I know I'd have a unique vehicle.
    The local Lamborghini dealer had one shortly. It was such an amazing car.
    Andrew - Hidden Content - Hidden Content - KD5FHW
    2014 Chevrolet Sonic RS
    2014 Ford Flex Limited EcoBoost

    Hidden Content
    Do you remember back in old LA, when everybody drove a Chevrolet? ♫

  8. #6
    R2-D2 Astromech Droid bballr4567's Avatar
    Join Date
    Nov 2009
    Location
    Evansville, IN
    Posts
    17,706
    Thanks
    2,177
    Thanked 4,638 Times in 2,619 Posts
    My Ride
    2016 Camaro 1LT V6 M6

    Re: Daimler CEO: Maybach on the bubble in 2012

    I saw a Maybach 62 while in Florida this summer and it floored me. My wife, who does like cars, knew something was up when I was just standing there staring at this huge sedan. She then asked me if that was a Maybach! I was totally surprised by her asking me what it was and I said yea it was. It was a 62S. I then told her that it was over $400k for the car and we both just stared for about 5 minutes taking it in.

    If you havent seen one of these cars in person, you seriously need to.

  9. #7
    3.0 Liter SIDI V6
    Join Date
    Feb 2006
    Posts
    713
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Re: Daimler CEO: Maybach on the bubble in 2012

    Maybach is the modern Duesenberg, maybe even a level higher. RR can never come close without bankrupting itself.

    If one wants to come somewhat close to the Maybach experience on a budget, a mint 1992 600SEL would provide a very nice taste indeed!

  10. #8
    Firebird Concept (the turbine one) Amphibian's Avatar
    Join Date
    Aug 2010
    Posts
    11,998
    Thanks
    281
    Thanked 1,162 Times in 762 Posts

    Re: Daimler CEO: Maybach on the bubble in 2012

    Or a V-12 S-Class ...

  11. #9
    2.4 Liter SIDI ECOTEC
    Join Date
    Jun 2010
    Posts
    299
    Thanks
    0
    Thanked 2 Times in 1 Post

    Re: Daimler CEO: Maybach on the bubble in 2012

    They had one at the LA Show and this car is beautiful. Would hate to see it go, but if the sales do nothing for the company and it cost more to keep them afloat than to drop them, then it makes sense to me.

  12. #10
    R2-D2 Astromech Droid mgescuro's Avatar
    Join Date
    Jan 2003
    Location
    San Francisco Bay Area
    Posts
    43,501
    Thanks
    3,930
    Thanked 2,053 Times in 2,108 Posts
    My Ride
    E350, 9-5 Aero

    Re: Daimler CEO: Maybach on the bubble in 2012

    Quote Originally Posted by Amphibian View Post
    Or a V-12 S-Class ...
    The S65 is still only half the cost of an "entry level" Maybach.

  13. #11
    Firebird Concept (the turbine one) Amphibian's Avatar
    Join Date
    Aug 2010
    Posts
    11,998
    Thanks
    281
    Thanked 1,162 Times in 762 Posts

    Re: Daimler CEO: Maybach on the bubble in 2012

    Quote Originally Posted by mgescuro View Post
    The S65 is still only half the cost of an "entry level" Maybach.
    Indeed. How I want one!

  14. #12
    4.4 Liter Supercharged Northstar balthazar's Avatar
    Join Date
    Nov 2003
    Location
    Jersey
    Posts
    2,627
    Thanks
    151
    Thanked 619 Times in 358 Posts
    My Ride
    2004 Silverado 2500HD DM

    Re: Daimler CEO: Maybach on the bubble in 2012

    Quote Originally Posted by njtex View Post
    Maybach is the modern Duesenberg, maybe even a level higher.
    Duesenberg was never a rebadged sedan from another brand, so: fail.
    If Maybach offered custom bodies & body styles from numerous top-shelf coachbuilders, AND offered the class-leading performance of a Duesenberg vs. the entire rest of the global industry, you would at least have an argument. It does none of that.
    A stretched s-class, with a 1980s' 2-tone paint job, no matter HOW nice the interior, is simply not going to succeed. Case in point.

  15. #13
    R2-D2 Astromech Droid mgescuro's Avatar
    Join Date
    Jan 2003
    Location
    San Francisco Bay Area
    Posts
    43,501
    Thanks
    3,930
    Thanked 2,053 Times in 2,108 Posts
    My Ride
    E350, 9-5 Aero

    Re: Daimler CEO: Maybach on the bubble in 2012

    Note to Maybach: Build the Excelero. And see what happens!!

  16. #14
    4.4 Liter Supercharged Northstar balthazar's Avatar
    Join Date
    Nov 2003
    Location
    Jersey
    Posts
    2,627
    Thanks
    151
    Thanked 619 Times in 358 Posts
    My Ride
    2004 Silverado 2500HD DM

    Re: Daimler CEO: Maybach on the bubble in 2012

    Perhaps the biggest issue is that the mayba-cedes doesn't offer all that unique a feature list. When the bulk of amenities are shared with cars in the medium-price range, you HAVE to rely on expressive design & unique craftsmanship to pull in sales.
    "No one buys them", because they don't.

  17. #15
    3.0 Liter SIDI V6
    Join Date
    Feb 2006
    Posts
    713
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Re: Daimler CEO: Maybach on the bubble in 2012

    Quote Originally Posted by balthazar View Post
    Duesenberg was never a rebadged sedan from another brand, so: fail.
    If Maybach offered custom bodies & body styles from numerous top-shelf coachbuilders, AND offered the class-leading performance of a Duesenberg vs. the entire rest of the global industry, you would at least have an argument. It does none of that.
    A stretched s-class, with a 1980s' 2-tone paint job, no matter HOW nice the interior, is simply not going to succeed. Case in point.
    It's not just any rebadged sedan. It's built off of the 1990's W140 chassis, perhapse the most over-engineered, -built, and -equipped car ever produced.

  18. Remove Advertisements
    GM Inside News
    Advertisements
     

Page 1 of 2 12 LastLast

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBadvanced CMPS v4.1.2