BMW acquires Husqvarna

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Thread: BMW acquires Husqvarna

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    BMW acquires Husqvarna

    http://www.autoblog.com/2007/07/20/b...res-husqvarna/
    It's no secret that BMW is open to procuring more brands. With the company's purchase of Italian motorcycle maker Husqvarna, it's apparent that the roundel's expansive mood isn't limited to cars. BMW bikes, notable for their transverse heads, are larger bore bikes, with the smallest being 500cc. Last year the division crossed the 100K sales mark for the first time in its history.

    Husqvarna, which was part of the Italian MV Augusta motorcycle group but was actually a Swedish maker from 1903 to 1986, produces mostly single-cylinder off-road bikes from 125cc to 610cc. Husqvarna only sold 12,000 bikes last year, but owning it will give BMW a larger off-road range, and access to younger buyers focused on sports, competition, and supermoto. Instead of rebranding the bikes as BMWs, the German firm will continue to operate it as a separate unit, even keeping it located in Varese, Italy. Neither side revealed how much BMW paid, and the sale still awaits EU approval.
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    Re: BMW acquires Husqvarna

    What about the Husqvarna lawn mowers, leaf blowers, chain saws, and other such items?
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    Re: BMW acquires Husqvarna

    BMW sewing machine maybe!?!

    Perhaps they could call it the 218iS, 220iS and so on..

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    Re: BMW acquires Husqvarna

    I always thought Husqvarna was Scandinavian... They've had some funny commercials and apparently a good reputation in some market's they're in...

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    Re: BMW acquires Husqvarna

    Not a bad move. I can see BMW turning them into the "Mini" brand on the motorcycle side.

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    Re: BMW acquires Husqvarna

    Quote Originally Posted by FStephenMasek
    What about the Husqvarna lawn mowers, leaf blowers, chain saws, and other such items?
    Different company. Spinoff situation probably. Oh well, so much for the dream of cutting my grass with a BMW.

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    Re: BMW acquires Husqvarna

    Quote Originally Posted by benroethig
    Different company. Spinoff situation probably. Oh well, so much for the dream of cutting my grass with a BMW.
    Fear not, you could always use a Honda

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    Re: BMW acquires Husqvarna

    Quote Originally Posted by SaabKing
    Fear not, you could always use a Honda
    Why would I want to do that?

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    Re: BMW acquires Husqvarna

    dung, most of the zero-turn mowers are powered by Honda, Kawasaki, Kohler, Daihatsu, Yamar, Kubota, or CAT. Either way, y'all most likely end up Japanese.

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