Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

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Thread: Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

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    Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

    VW's Audi to Boost Investment, Double Model Lineup

    By Chad Thomas and Jeremy van Loon

    Dec. 11 (Bloomberg) -- Audi AG, Volkswagen AG's luxury brand, plans to increase investment over the next five years by 1 billion euros ($1.32 billion) as the carmaker nearly doubles its model line.

    Audi will spend 11.8 billion euros through 2011, the Ingolstadt, Germany-based company said in an e-mailed statement today. Audi's investment plan through 2010, announced last December, was for 10.8 billion euros.

    Chief Executive Officer Martin Winterkorn, who will take over as head of Wolfsburg, Germany-based Volkswagen in January, plans to add 18 cars and sport-utility vehicles through 2015, bringing the total lineup to 40 models. Winterkorn wants to challenge market leaders DaimlerChrysler AG's Mercedes-Benz and Bayerische Motoren Werke AG, setting a goal of selling 1 million vehicles in 2008.

    ``We can only secure our company's success with attractive products,'' Rupert Stadler, Audi's chief financial officer and the division's designated CEO, said in the statement. ``This is also an investment in the future of the company.''

    Profit at Audi has helped offset losses at other Volkswagen divisions. Audi's 2005 net income accounted for more than two- thirds of group profit of 1.12 billion euros. The company sells more than three-quarters of its vehicles in Europe and aims to expand sales in the U.S. as well as boost sales in other regions.

    Audi will spend 8.4 billion euros of the money developing new models, the carmaker said today. Overall investment will increase by about 2 billion euros annually.

    Vehicle sales in November increased 8.1 percent, led by higher demand in the U.S. and China. Audi delivered a record 75,250 cars and sport-utility vehicles last month and sold 833,000 vehicles in the first 11 months of 2006.

    Audi said it will roll out a new A5 coupe, the TT roadster and the R8 sports car to widen product offerings next year.
    http://www.bloomberg.com/apps/...rmany

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    Re: Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

    Brilliant. Standard recipe for disaster- just ask US automakers what happens once your cars aren't hot anymore.
    Are Audis any good?

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    Re: Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

    40 models? that is an awful lot of models for a luxury make to have. I have driven Audis and they are very nice drivers. Beautiful interiors with great ergonomics. I also love their designs, very original in a sea of sameness. I would love for SAAB to emulate those characteristics.

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    Re: Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

    With 40 models, would that cover everthing from subcompact to super lux and sport/exotic? Then maybe smaller cars for other countries. It might be a smart move, but thats alot of models for anyone one company to make without some sort of sacrificing. Unless Audi has some plan we not away of, it will either make them or brake them.

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    Re: Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

    They are nice cars. I also heard that Ontario was going to try and attract some german investment. Maybe some of the new products will be built in NA.

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    Re: Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 201

    I've been sort of a closet Audi fan for a while..........to me, more/different models at least sounds good there......as long as they don't dump all their resources into the CUV/SUV market......

    Give me a loaded S4 Avant and I'd be happy

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    Re: Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

    Audi's are very nice cars, I don't see why they need to have such a huge model lineup though. This might backfire on them.

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    Re: Audi to spend 11.8 Billion Euros Through 2011, increase model lineup to 40 to 2015

    40 new models??? With all the overlap VW has at present, the Phaeton and all the other problem children, I sense disaster. The more that the Audi man is now in charge of VAG, and he's the protegee of the ultimate enemy of VW, Dr. Ferdinand Piech.

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