Audi Just Reinvented the Dealership Experience
By Damon Lavrinc, July 17, 2012, Wired Autopia
If there were ever a retail model ripe for disruption, it’s the humble car dealer. And Audi thinks it has the answer with Audi City.
The goal is to bring some of the comfort, convenience and customization you’d get from an online car configurator, but with the added convenience of an informative, low-pressure, carbon-based sales rep and a range of new technologies to bring your ride to life – virtually – before you sign on the dotted line.
Think of it as the Apple Store for Audis; smaller, lighter, more scalable, and infinitely more interactive. And Audi is betting big on the concept, with plans to erect 20 more stores worldwide in the next three years.
More at link.