Aston Martin to ramp up production, sights on Bentley

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Thread: Aston Martin to ramp up production, sights on Bentley

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    Aston Martin to ramp up production, sights on Bentley

    http://www.autoblog.com/2007/02/10/a...ts-on-bentley/
    It was not so many years ago that Aston Martin celebrated the production of their 10,000th car. Ever! It took more than five decades for the company to build it's first 10,000 cars. Now Aston is making plans to build that many cars annually and challenge Bentley. For the most part Ford's adventure in building expensive British vehicles has been a resounding financial failure (see Jaguar and Land Rover), with the distinct exception of the apparently now profitable Aston Martin.

    Since the mid-nineties introduction of the DB7, the firm has been transformed from a place where craftsman hammered out aluminum body panels by hand to assemble quaint but expensive luxury coupes into a manufacturer of high-tech, high-performance sports-GT cars. Before the launch of the DB7 Aston was turning out about 300 cars a year. The DB7 started out at 700 per year. Last year, 7,000 Aston Martin cars were produced. Now on the brink of a spin-off from Ford, Aston Martin is studying how to increase production because their main plant in Gaydon is already running at full capacity.
    “We are masters of our own destiny,” he said. “We make our own decisions. And we intend to keep it that way.” Bill Ford May/09
    By Mark Fields
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    Re: Aston Martin to ramp up production, sights on Bentley

    their upcoming sedan could give them a huge boost in sales

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    Re: Aston Martin to ramp up production, sights on Bentley

    Ummm... exactly what car does ASton have to compete with Bentley???
    Not even sure where Rapide would compete!

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    Re: Aston Martin to ramp up production, sights on Bentley

    Land rover seems to be in good shape now in terms of product (Range, LR2, LR3), they all look great and have nice features and seem to be popular, i see a lot. Are they really loosing money? Are the warranty costs that massive that it looses money?

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    Re: Aston Martin to ramp up production, sights on Bentley

    I think Land Rover made a small profit, PAG loss money but it was from the Jaguar loss
    “We are masters of our own destiny,” he said. “We make our own decisions. And we intend to keep it that way.” Bill Ford May/09
    By Mark Fields
    "Perform or the bank will own us"
    Buying GM cars since 1931Hidden Content
    Hungry ,eat your import

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    Re: Aston Martin to ramp up production, sights on Bentley

    Quote Originally Posted by vdoh182
    Land rover seems to be in good shape now in terms of product (Range, LR2, LR3), they all look great and have nice features and seem to be popular, i see a lot. Are they really loosing money? Are the warranty costs that massive that it looses money?
    Land Rover is juuuuust breaking even.
    Volvo was profitable, but I believe is not just breaking even.
    Aston is profitable.
    Jaguar has nearly a $2B loss, if I'm not mistaken.

    It is Jaguar that is pulling down PAG; however, they have most to gain, once their lineup is revamped with the proper models.

    With the XF coming, and a revamped XJ... it's looking very bright. The XK is sold out, which is an extremely good sign. (I wish XLR would sell out.)

    It'a guaranteed that once the new product is out, Jaguar's fortunes will turn on a dime.

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    Re: Aston Martin to ramp up production, sights on Bentley

    Just out of interest, where do you/ can you find sources for that data RE: individual PAG figures from please?!

    Good to see Aston sales increasing.

    Ummm... exactly what car does Aston have to compete with Bentley???
    I think this relates to sales targets as opposed to the actual products themselves.

    I don't mind sales increasing, as long as production stays in England!

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    Re: Aston Martin to ramp up production, sights on Bentley

    I am not sure about the profitablility of each individual PAG brand but I do know that PAG would have been profitable in 2006 if not for Jag's larger then expected warranty costs.

    I think PAG is looking pretty good. Volvo has some nice new products with more on the way. Land Rover has been in Overdrive despite escalating oil prices and Jag can't get any worse and a glimmer of hope is seen in the new XK and XF concept.

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    Re: Aston Martin to ramp up production, sights on Bentley

    I thought with AML being exclusive that they were expected to ramp DOWN production.

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