It was not so many years ago that Aston Martin celebrated the production of their 10,000th car. Ever! It took more than five decades for the company to build it's first 10,000 cars. Now Aston is making plans to build that many cars annually and challenge Bentley. For the most part Ford's adventure in building expensive British vehicles has been a resounding financial failure (see Jaguar and Land Rover), with the distinct exception of the apparently now profitable Aston Martin.
Since the mid-nineties introduction of the DB7, the firm has been transformed from a place where craftsman hammered out aluminum body panels by hand to assemble quaint but expensive luxury coupes into a manufacturer of high-tech, high-performance sports-GT cars. Before the launch of the DB7 Aston was turning out about 300 cars a year. The DB7 started out at 700 per year. Last year, 7,000 Aston Martin cars were produced. Now on the brink of a spin-off from Ford, Aston Martin is studying how to increase production because their main plant in Gaydon is already running at full capacity.