An "Affordable" Rolls-Royce

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Thread: An "Affordable" Rolls-Royce

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    News Contributor Premium Member Perian's Avatar
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    An "Affordable" Rolls-Royce

    Link: http://www.autonews.com/news.cms?newsId=13473

    Rolls-Royce will go back to its roots with a range of smaller and—gasp!—less-expensive models as the luxury carmaker seeks to lay the financial foundations for a prosperous future.

    Described as possessing all the traditional Rolls-Royce hallmarks of engineering prestige and upper-crust luxury, the new cars are intended to rejuvenate the BMW-owned British carmaker with entries in the growing $150,000-to-$200,000 segment of the market.

    “I believe Rolls-Royce has an opportunity to move into another price point,” says new Rolls-Royce boss Ian Robertson, who previously headed BMW in South Africa.

    “Our family of cars will grow to include more attainable models. Over the past 100 years we have made so many different types of cars, so there is a lot of scope for us to move forward,” Robertson told AutoWeek.

    The first of Rolls-Royce’s new models, a sedan, won’t appear before 2009, though Robertson is said to have already gained the backing of BMW chairman Helmut Panke. A number of styling proposals have been created, with final decisions on the product mix coming within the next year, Robertson says.

    Article continues at link.

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    News Contributor Premium Member Perian's Avatar
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    Re: An "Affordable" Rolls-Royce

    Quote Originally Posted by Perian
    in the growing $150,000-to-$200,000 segment of the market
    Earth calling Cadillac...Earth calling Cadillac...

    Why not?

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    Re: An "Affordable" Rolls-Royce

    Engineering by press release!

    And Cadillac has no business in the 150-200k field when it doesn't even have a home run in the 30k or 50k field.
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    Re: An "Affordable" Rolls-Royce

    Quote Originally Posted by AdmiralViscen
    Engineering by press release!

    And Cadillac has no business in the 150-200k field when it doesn't even have a home run in the 30k or 50k field.
    Just like Volkswagen shouldn't be shooting for the $70-100K field when they can't build reliable $30K transportation...

    Sounds like Bill Ford isn't the only one in need of a pay cut.
    Last edited by Phillip; 10-04-2005 at 11:30 AM.

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    Re: An "Affordable" Rolls-Royce

    They have learned something from Bentleys run away success! I hope ULS kicks all the English a$$es. German engineered English a$$es, that is.

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    Re: An "Affordable" Rolls-Royce

    Quote Originally Posted by AdmiralViscen
    And Cadillac has no business in the 150-200k field when it doesn't even have a home run in the 30k or 50k field.
    From Road & Track - 11/05 - Page 27

    "Cadillac is weighing its options on an ultra-luxury, mega-horsepower rear-drive sedan or coupe to properly compete with the world's best.

    If it receives the go-ahead, it won't happen before 2010."

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    Re: An "Affordable" Rolls-Royce

    Quote Originally Posted by Perian
    From Road & Track - 11/05 - Page 27

    "Cadillac is weighing its options on an ultra-luxury, mega-horsepower rear-drive sedan or coupe to properly compete with the world's best.

    If it receives the go-ahead, it won't happen before 2010."
    Yet the question of whether Cadillac will be well in the thick of luxury brand competition by then still remains.

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    Re: An "Affordable" Rolls-Royce

    Quote Originally Posted by AdmiralViscen
    And Cadillac has no business in the 150-200k field when it doesn't even have a home run in the 30k or 50k field.
    I agree. No business in the $150-200K market when it can't even get the core luxury sedan (STS) right.
    I'd expect an $80-120K sedan/coupe before Cadillac attempts to compete with Flying Spur and ConGT.

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    Re: An "Affordable" Rolls-Royce

    Quote Originally Posted by surferdude00711
    They have learned something from Bentleys run away success! I hope ULS kicks all the English a$$es. German engineered English a$$es, that is.
    Again... surfer... What runaway success???

    VW saw a sweet spot in the market and hit it before anyone else could. All VW did was take an existing platform and made it a Bentley and sold it for $30K more than an A8.

    It's not a "runaway success." it was a good business decision. Rolls and Maybach can easily achieve a "runaway success" if they hack off 50% of the base price of their existing cars.

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    Re: An "Affordable" Rolls-Royce

    I hope they do it. Looks like a Sporty Phantom. If I had 150K to spend on a car, I would definitely get it.

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    Thumbs down Re: An "Affordable" Rolls-Royce

    Typical GM suit moron. Put your martini down Bonzo and don't embarrass GM buy trying to have Caddy go head to head with Rolls or Bently.

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    Re: An "Affordable" Rolls-Royce

    Quote Originally Posted by yoblues
    Typical GM suit moron. Put your martini down Bonzo and don't embarrass GM buy trying to have Caddy go head to head with Rolls or Bently.
    Indeed. There is such a thing as taking too many steps at once...or better yet, taking unnecessary ones.

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