500 to 0 in 2 hours: First batch of Fiat 500s sold out

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Thread: 500 to 0 in 2 hours: First batch of Fiat 500s sold out

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    6.2 Liter LS9 Supercharged V8 1931Chevy's Avatar
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    500 to 0 in 2 hours: First batch of Fiat 500s sold out

    http://www.autoblog.com/2007/05/21/5...500s-sold-out/

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    If Fiat had any concerns about its neo-retro 500 being anything other than a smash hit upon launch, the consumer response to its initial offering should alleviate them. The first 500 cars overall, aptly-named the Opening Edition, were made available on the web between April 18 and April 23. Thousands of requests came flooding in, and according to the automaker, that batch of cars was spoken for within two hours. Trimmed out in bespoke touches by furniture designer Giulio Cappel­lini, the Open Edition 500s will be delivered to their new owners shortly after the car's official debut on July 4th. We have a feeling that Fiat dealers will have wait lists a mile long once full production starts
    “We are masters of our own destiny,” he said. “We make our own decisions. And we intend to keep it that way.” Bill Ford May/09
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    Re: 500 to 0 in 2 hours: First batch of Fiat 500s sold out

    Once again, make a desirable product, and consumers will buy it.

    So... how are G5 sales doing?

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    Re: 500 to 0 in 2 hours: First batch of Fiat 500s sold out

    Cute car.

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    Re: 500 to 0 in 2 hours: First batch of Fiat 500s sold out

    It doesn't hurt that it's a classic that hasn't been made in 30 years.

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    Re: 500 to 0 in 2 hours: First batch of Fiat 500s sold out

    Fiats on a nice roll already... this car is going to be massive. I'm glad Italians are so supportive of their Fiat brand.
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    Re: 500 to 0 in 2 hours: First batch of Fiat 500s sold out

    I just checked out Fiats site, and they're building huge buzz over the 500! THIS is how it's done... they asked for spyshots and have had tons of interactive stuff on their site for the past little while, and now have a countdown clock to the July release. They're getting the hype machine in gear just as the car is coming to market. Not 6 months ahead. Not 1 year later. Very smart marketing... now if only Oprah can get her hands on a few... could REALLY work wonders for the car!

    http://www.fiat500.com/fr/home.asp
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