As Volkswagen Group, now the second-largest automaker in the world, continues to experience worldwide growth, it is troubling that its most prominent mass-market brand is having a hard time in one of its most important markets.
1. High Transaction Costs
2. Lack of a Competitive Compact Crossover
3. A History of Questionable Reliability
4. A Crowded Marketplace
http://www.businessinsider.com/why-a...swagens-2014-7
Add extremely conservative design to the list, and it will be about perfect.