Cadillac plans full-scale European assault

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Thread: Cadillac plans full-scale European assault

  1. #1
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    Cadillac plans full-scale European assault

    Cadillac is set to offer a full model line-up in Europe, according to GM president Dan Ammann, including “diesel and right-hand drive”. Ammann said Cadillac is mulling over a new approach to its European business that will attempt to take advantage of the fact that it is a niche brand by offering “exceptional service”.

    http://www.autocar.co.uk/car-news/ne...comment-172595

    Which is a bit peculiar, since Autocar reported, just a few months ago, that Cadillac will not relaunch in Europe until at least 2020, as it focuses on building its brand and volumes in the US and Asia, according to boss Johann de Nysschen.

    http://www.autocar.co.uk/car-news/mo...til-least-2020
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    Re: Cadillac plans full-scale European assault

    Doesn't mean they plan to launch before 2020. A launch in 2020 also doesn't mean they're going to totally vacate and give up until then.

    I think this is more like a little inkling as to what they plan to do.

    I'm really hoping the next gen cars and upcoming ones after XT5 (and XT5 itself, to an extent) are blowouts. I hope they loosen up their grip on the purse and spend a bit more on the car.

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    Re: Cadillac plans full-scale European assault

    Saw this yesterday, but didn't feel it was worth posting as it all seemed very speculative rather than official.

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    Re: Cadillac plans full-scale European assault

    it's been 20 years I've been hearing this and before that I wasn't listening



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    Re: Cadillac plans full-scale European assault

    Seems to me like Cadillac has been plotting this for the last 100 years. They should have landed with out troops on D'day.. but oh well

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    Re: Cadillac plans full-scale European assault

    As with everyone else, when I see it I will believe it. Until then this is just vaporware, or the incoherent ramblings of a GM veteran high on crack.

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    Re: Cadillac plans full-scale European assault

    Quote Originally Posted by BlackGTP View Post
    As with everyone else, when I see it I will believe it. Until then this is just vaporware, or the incoherent ramblings of a GM veteran high on crack.


    There are still a good number of Countries that are RHD so you would think GM would realize this and make sure everything they make can be built that way.

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    Re: Cadillac plans full-scale European assault

    Quote Originally Posted by SKH View Post
    There are still a good number of Countries that are RHD so you would think GM would realize this and make sure everything they make can be built that way.
    Mark Reuss has spent all his Childhood in America, even when he was posted overseas he kept his American Midwestern Bubble around him.

    You see it around how products are developed in the organization he heads. Its very difficult to transition into global thinking, and when they do, they come at it screaming and kicking with a gun to their heads.

    How do they justify a Camaro and Corvette that are not both RHD and LHD? I would love to sit in on that meeting.

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    Re: Cadillac plans full-scale European assault

    Here we go again.

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    Re: Cadillac plans full-scale European assault



    HAHAHHAHAHAHAHAHA Oh this is pure hilarity.
    Who the hell is Cadillac's Program Manager for Global Expansion????

    "Exceptional Service" is not nearly enough!!

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    Re: Cadillac plans full-scale European assault



    "Once more unto the Breach dear friends, once more ! Consign their parts most private, to a Rutland tree!"

    Seriously though:

    Cadillac will not relaunch in Europe until at least 2020, as it focuses on building its brand and volumes in the US and Asia, according to boss Johann de Nysschen.
    Good plan.
    Last edited by megeebee; 07-24-2015 at 07:29 PM.
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    Re: Cadillac plans full-scale European assault

    Fools errand like every other time. Insanity is doing the same thing over and over again and getting the same result- losses.

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    Re: Cadillac plans full-scale European assault

    with no diesels sticks or RHD Whats the point your better off bolstering Opel....

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    Re: Cadillac plans full-scale European assault

    Quote Originally Posted by mgescuro View Post


    HAHAHHAHAHAHAHAHA Oh this is pure hilarity.
    Who the hell is Cadillac's Program Manager for Global Expansion????

    "Exceptional Service" is not nearly enough!!
    I think they actually have that, and I think it's a BMW guy.

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    Re: Cadillac plans full-scale European assault

    Quote Originally Posted by mbukukanyau View Post
    Seems to me like Cadillac has been plotting this for the last 100 years. They should have landed with out troops on D'day.. but oh well
    caddy has ONLY offered a EURO GRADE product for the last few years

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