Stellantis Could Finally Kill Infiniti With The DS Brand

  1. Welcome to GM Inside News Forum – General discussion forum for GM

    Welcome to GM Inside News Forum - a website dedicated to all things GM.

    You are currently viewing our forum as a guest, which gives you limited access to view most discussions and access our other features. By joining our community, at no cost, you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is free, fast and simple, Join GM Inside News Forum today!
     
Results 1 to 9 of 9

Thread: Stellantis Could Finally Kill Infiniti With The DS Brand

  1. #1
    6.2 Liter LS9 Supercharged V8
    Join Date
    Apr 2005
    Posts
    8,873
    Thanks
    1,088
    Thanked 1,645 Times in 950 Posts

    Stellantis Could Finally Kill Infiniti With The DS Brand

    If I currently own an Infiniti, I would A) desesperate to get rid of it or B) hide it in a barn thinking it could become collectible like a DeSoto or a Packard.
    Article from https://jalopnik.com/stellantis-coul...ran-1844651878

    I’m not going to lie, it still feels weird using “Stellantis” to refer to the combined Fiat-Chrysler-Peugeot-Citröen etc. supergroup, but, well, here we are. While not many of Stellantis’ plans are actually known yet, it’s never too early for me to start giving them some entirely unsolicited advice. So that’s exactly what I’m going to do, starting with this: if they really wanted to be the death of Renault-Nissan’s Infiniti premium brand, bringing the DS brand to America could do it. I’ll explain.

  2. Remove Advertisements
    GM Inside News
    Advertisements
     

  3. #2
    R2-D2 Astromech Droid Premium Member mbukukanyau's Avatar
    Join Date
    Dec 2003
    Location
    Carlsbad Commiefornia
    Posts
    31,634
    Thanks
    5,890
    Thanked 8,308 Times in 4,035 Posts
    My Ride
    2013 Traverse | 2018 Fusion

    Re: Stellantis Could Finally Kill Infiniti With The DS Brand

    DS would do no better than Infiniti, its like the dead on arrival brand Genesis. Discount specials everywhere.

  4. The Following User Says Thank You to mbukukanyau For This Useful Post:

    ehaase (09-07-2020)

  5. #3
    4.4 Liter Supercharged Northstar
    Join Date
    Jun 2010
    Posts
    2,798
    Thanks
    621
    Thanked 670 Times in 442 Posts

    Re: Stellantis Could Finally Kill Infiniti With The DS Brand

    They could just rebrand it as Imperial in America as a cheaper Infiniti/Audi competitor, and Lancia in Itialy as a Audi competitor.

  6. Remove Advertisements
    GM Inside News
    Advertisements
     

  7. #4
    Chevrolet VOLT
    Join Date
    Dec 2012
    Location
    St. George, Ut. (The Banned Section ;))
    Posts
    10,687
    Thanks
    14,159
    Thanked 4,123 Times in 2,664 Posts
    My Ride
    2016 Nissan Rogue SV AWD

    Re: Stellantis Could Finally Kill Infiniti With The DS Brand

    Infiniti never seemed to have or garner the presence that Lexus did and has. To me they have never come across as being anything special as far as luxury is concerned. I say get rid of it. DS considering things, would have to carve out a niche and make a name for itself starting from scratch and filling in where Infiniti was. That would be a steep uphill road from the get go, thus probably leading to another failure.

  8. The Following User Says Thank You to 1958carnut For This Useful Post:

    Mr.Buttons (09-06-2020)

  9. #5
    6.2 Liter LS3 V8 sdotjeezy's Avatar
    Join Date
    Jan 2017
    Posts
    3,510
    Thanks
    1,098
    Thanked 2,981 Times in 1,551 Posts

    Re: Stellantis Could Finally Kill Infiniti With The DS Brand

    Infiniti isn't going anywhere...while it never caught fire like Lexus they're hardly any worse off than Cadillac or Lincoln.
    My Rides:
    '19 Buick Enclave
    '07 Dodge Magnum SRT-8
    '19 Mazda 6

  10. The Following 3 Users Say Thank You to sdotjeezy For This Useful Post:

    ehaase (09-07-2020),JBsZ06 (09-08-2020),richmond2000 (09-07-2020)

  11. #6
    R2-D2 Astromech Droid Premium Member mbukukanyau's Avatar
    Join Date
    Dec 2003
    Location
    Carlsbad Commiefornia
    Posts
    31,634
    Thanks
    5,890
    Thanked 8,308 Times in 4,035 Posts
    My Ride
    2013 Traverse | 2018 Fusion

    Re: Stellantis Could Finally Kill Infiniti With The DS Brand

    DS or Chrysler? Alfa or Maserati?

  12. The Following User Says Thank You to mbukukanyau For This Useful Post:

    ehaase (09-07-2020)

  13. #7
    7.0 Liter LS7 V8 unkillsam's Avatar
    Join Date
    Aug 2006
    Location
    Philadelphia, PA
    Posts
    4,790
    Thanks
    315
    Thanked 656 Times in 341 Posts
    My Ride
    2014 Chevrolet SS PBM

    Re: Stellantis Could Finally Kill Infiniti With The DS Brand

    Stellantis can't last. Ram trucks and Jeep cannot and are not going to carry water for Dodge/Chrysler, Fiat-Peugeot-Citreon forever.
    "The car's brilliant and ... a great surprise, pleasant surprise for all Corvette lovers everywhere ... a huge shock to our competitors ... because I don't think anybody was expecting something that good. What pleases me the most about it was that ... I can say this is the first car that's come out, that was done since I left.

    -- Bob Lutz, former vice chairman and head of global product development at GM

  14. The Following User Says Thank You to unkillsam For This Useful Post:

    JBsZ06 (09-08-2020)

  15. #8
    R2-D2 Astromech Droid Premium Member mbukukanyau's Avatar
    Join Date
    Dec 2003
    Location
    Carlsbad Commiefornia
    Posts
    31,634
    Thanks
    5,890
    Thanked 8,308 Times in 4,035 Posts
    My Ride
    2013 Traverse | 2018 Fusion

    Re: Stellantis Could Finally Kill Infiniti With The DS Brand

    Quote Originally Posted by unkillsam View Post
    Stellantis can't last. Ram trucks and Jeep cannot and are not going to carry water for Dodge/Chrysler, Fiat-Peugeot-Citreon forever.
    The story is that somehow the gutted Opel is now on a healthy and strong trajectory

  16. #9
    Firebird Concept (the turbine one) JBsZ06's Avatar
    Join Date
    Jan 2004
    Posts
    13,071
    Thanks
    685
    Thanked 1,661 Times in 1,081 Posts
    My Ride
    2020 Red c8 corvette z51 fe4

    Re: Stellantis Could Finally Kill Infiniti With The DS Brand

    Infiniti is dead men walking. Citroen, DS, fiat, Chrysler are all dead men walking.

    Slice and dice these brands.

    Jmo
    Last edited by JBsZ06; 09-08-2020 at 10:32 PM.
    2008 black c6 corvette z51 m6 on black c7 z51 19/20s and 2018 Bright red alfa stelvio ti sport on 20 s with sport seats

  17. Remove Advertisements
    GM Inside News
    Advertisements
     

Thread Information

Users Browsing this Thread

There are currently 1 users browsing this thread. (0 members and 1 guests)

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Powered by vBadvanced CMPS v4.1.2