I always enjoy the Lincoln threads here at GMI, though many of the posts regarding Lincoln's current state I find to be very unrealistic given the circumstances. Given there are many posters here that I respect, and I at least get a kick out of the rest of ya, I figured it would be interesting to get your opinions on what Ford should have done. I'm going to throw in a few ground rules to keep the pie in the sky foolishness at bay, or at least make it obvious why I'm pointing and laughing!
1. Ford did not even commit to keeping Lincoln until late 2012, thus all recovery plans must take that timeline, along with Ford's then available platforms into account. So no, the old, very old DEW platform is already long gone so don't even go there.
2. All the previous Premier Auto Group companies and products are gone.
3. You cannot just drain all of FMC's profits for Lincoln development, the mothership has to remain healthy too.
4. You go into this understanding that the damaged Lincoln brand cannot be revived overnight.
So, you have CD4, the outgoing old Volvo based D4, and an old Navigator and nothing new platform wise on the near horizon other than the new aluminum Navigator. Shutting Lincoln down is not an option, how do you revive it?
If this isn't the ultimate arm chair CEO thread I don't know what is!