March 2017 sales Ford powers to No.2 brand in Europe

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Thread: March 2017 sales Ford powers to No.2 brand in Europe

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    March 2017 sales Ford powers to No.2 brand in Europe

    LINK to Release and tables

    HEADLINES


    - Ford sold 199,900 total vehicles in March in traditional Euro 20 markets,
    up 14 percent year over year*

    - Ford is the No. 2 best-selling single nameplate in Europe with total vehicle market
    share of 9.2 percent in the Euro 20, up 0.3 percentage points year over year

    - Ford sold 215,900 total vehicles in its 50 European markets**, up 13 percent year over year

    - Ford has 8.9 percent market share in its 50 European markets, up 0.3 percentage points versus
    March 2016

    - More than 70 percent of Ford passenger vehicle sales were to retail and fleet customers year to
    date in Ford’s top five European markets, beating the industry average by 6 percentage points

    - Ford sold 156,200 passenger vehicles in the Euro 20 in March, up 16 percent year over year

    - Ford SUV sales up 53 percent to 32,000 in the Euro 20, driven by strong demand for Kuga,
    EcoSport and Edge

    - Ford performance car sales – Fiesta ST, Focus ST, Focus RS, Mustang and GT – up 26 percent
    to 7,900 in the Euro 20

    - High-series vehicles – including Titanium, Vignale, ST-Line, ST and RS –represent 68 percent of
    passenger vehicles sales in the Euro 20, up 4 percentage points year over year

    - Ford commercial vehicle sales grow 9 percent to 43,700 vehicles in the Euro 20, setting a record
    for the company’s best March commercial vehicle sales since 1994

    - Commercial vehicle market share is 15.0 percent in the Euro 20 for March, making Ford the No. 1
    commercial vehicle brand in Europe
    Last edited by jpd80; 04-15-2017 at 06:45 PM.

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    Re: March 2017 sales Ford powers to No.2 brand in Europe

    Ford is the only domestic automaker that seems to have figured out how to properly globalize their brand while keeping the American identity as well. Good job!
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    Re: March 2017 sales Ford powers to No.2 brand in Europe

    Ford is growing its business in the right directions, more SUV sales, a rich mix of high trim vehicles
    and good increases in commercial vehicle sales. Surprisingly, Ranger sales continue to grow in Europe.

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    Re: March 2017 sales Ford powers to No.2 brand in Europe

    Quote Originally Posted by ChrisGinNC View Post
    Ford is the only domestic automaker that seems to have figured out how to properly globalize their brand while keeping the American identity as well. Good job!
    The only Ford with an 'American' Identity outside of North America is the Mustang. Everything else they sell in Europe and here is totally European designed.. for the most part, except things like edge, F150, etc...

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    Re: March 2017 sales Ford powers to No.2 brand in Europe

    Quote Originally Posted by mbukukanyau View Post
    The only Ford with an 'American' Identity outside of North America is the Mustang. Everything else they sell in Europe and here is totally European designed.. for the most part, except things like edge, F150, etc...
    American Identity is mostly wrapped up in the actual brand name, Ford not just the products.

    Europeans don't share the same filtered perception of what is/isn't American,
    to them, it's all American based even when it actually not..
    Last edited by jpd80; 04-17-2017 at 05:20 PM.

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