Lincoln black label elevates craftsmanship, quality, service with unique luxury offer

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Thread: Lincoln black label elevates craftsmanship, quality, service with unique luxury offer

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    Lincoln black label elevates craftsmanship, quality, service with unique luxury offer

    LINCOLN BLACK LABEL ELEVATES CRAFTSMANSHIP, QUALITY, SERVICE WITH UNIQUE LUXURY OFFERINGS

    The Lincoln Motor Company introduces Lincoln Black Label for customers who desire the ultimate in personal service and luxuriously appointed vehicles
    Lincoln Black Label versions of MKZ and MKC will feature one of four unique interior design themes, showcasing the use of premium materials such as Venetian leather, Alcantara® and designer wood trim
    Thirty-two Lincoln dealerships in six states will be Black Label-certified, providing an elevated Lincoln customer experience
    Lincoln Black Label will provide personalized shopping and special privileges with dedicated personnel in the showroom, online or in locations more convenient for customers.

    Videos & photos at: https://media.lincoln.com/content/li...y-service.html

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    Re: Lincoln black label elevates craftsmanship, quality, service with unique luxury o

    I really hope the Lincoln dealer here invests in a BL area.
    "We are what we repeatedly do. Excellence, then, is not an act but a habit."
    - Aristotle

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    Re: Lincoln black label elevates craftsmanship, quality, service with unique luxury o

    Has Lincoln published what the cost of this service will be? I'm sure it will be based on what you choose, but example packages costs. Overall, I like the idea, but is Lincoln high end enough? Meaning I see this working on S Class and maybe E Class type cars/pricing levels, but not sure if it will work on cars costing in the $40k range where Lincoln is mostly living in now..... Meaning if Lincoln's customers are more price sensitive then tacking on $5,000 to $10,000 for a nicer interior may not catch on.

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    Re: Lincoln black label elevates craftsmanship, quality, service with unique luxury o

    Quote Originally Posted by BlackGTP View Post
    Meaning if Lincoln's customers are more price sensitive then tacking on $5,000 to $10,000 for a nicer interior may not catch on.
    Depends on what the customer is more sensitive to. Some would rather spend more for added luxury and dealer perks than for a great RWD performance sedan. I'm not one of them, but they certainly exist and there is no reason IMO that BL won't prove successful for Lincoln. Especially as they move forward and the rumored D6 vehicles start rolling into showrooms the customer service end will already be world class and ready.

    Edit: I believe they've said BL will be just short of a $6k premium.

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    Re: Lincoln black label elevates craftsmanship, quality, service with unique luxury o

    Quote Originally Posted by BlackGTP View Post
    Has Lincoln published what the cost of this service will be? I'm sure it will be based on what you choose, but example packages costs. Overall, I like the idea, but is Lincoln high end enough? Meaning I see this working on S Class and maybe E Class type cars/pricing levels, but not sure if it will work on cars costing in the $40k range where Lincoln is mostly living in now..... Meaning if Lincoln's customers are more price sensitive then tacking on $5,000 to $10,000 for a nicer interior may not catch on.

    from the article

    Lincoln Black Label owners will enjoy special privileges, such as:

    Four years or 50,000-mile extended premium service and maintenance coverage on wear items such as shock absorbers, engine belts and hoses, brake pads and linings, wiper blades and spark plugs

    No-cost rental vehicle while any covered maintenance is performed

    Remote service that lets Lincoln Black Label customers have their vehicle picked up and returned (within a 30-mile radius) while maintenance is performed

    Annual vehicle detailing

    Anytime car washes

    Culinary Collection membership: Black Label customers enjoy access to a curated list of restaurants from coast to coast, with noted chefs who will provide an at-your-service dining experience.

    Black Label privileges, upgraded materials and design themes are priced at $5,995.

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