Lincoln again asking dealers to move out from under Ford's roof

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Thread: Lincoln again asking dealers to move out from under Ford's roof

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    Lincoln again asking dealers to move out from under Ford's roof



    In 2018, Lincoln asked 150 Ford-Lincoln dealerships in its 30 biggest American markets to make plans for a standalone showroom by July 2019, and inaugurate it by July 2021. Of those stores, 72 signed on — but the others resisted, partly because the move requires investing millions of dollars. Lincoln put the campaign on hiatus in December 2018, and now Automotive News has learned it's ready to relaunch the plan after finding a middle ground that satisfies both executives and store owners.

    The publication said dealers gained more freedom to choose how big of a store they build; square foot requirements are no longer tied to the market size. Lincoln also agreed to treat dealers who don't comply more fairly, notably by reducing financial penalties, and it made the aforementioned deadlines more flexible. Standalone Lincoln stores must now be completed by July 2022.


    https://www.autoblog.com/2019/08/27/...r-dealerships/

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    I can see why Lincoln dealerships would have been hesitant to do this in the past, but they have a stronger lineup now (and more on the way).

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Quote Originally Posted by DequindreToo View Post
    I can see why Lincoln dealerships would have been hesitant to do this in the past, but they have a stronger lineup now (and more on the way).
    They're getting there, but if I were a dealer I'd sure be waiting to see if consumers catch on and actually buy Lincolns before investing millions.n Snobbery is a very real evil in the luxury car world, you could have the best product and it'll still get largely ignored in this segment.

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Quote Originally Posted by Captain Chaos View Post
    They're getting there, but if I were a dealer I'd sure be waiting to see if consumers catch on and actually buy Lincolns before investing millions.n Snobbery is a very real evil in the luxury car world, you could have the best product and it'll still get largely ignored in this segment.
    Fershur. Pretty damned premature I'd say. Let's see how Lincoln sales and image grow. I'd hesitate too, who knows if some fool won't come along in a year and change everything again. And arm-twisting makes few friends.
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    Re: Lincoln again asking dealers to move out from under Ford's roof

    I think it would be good to approach Buick Dealers

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Quote Originally Posted by Captain Chaos View Post
    They're getting there, but if I were a dealer I'd sure be waiting to see if consumers catch on and actually buy Lincolns before investing millions.n Snobbery is a very real evil in the luxury car world, you could have the best product and it'll still get largely ignored in this segment.
    This is a classic chicken and egg. It may be hard to justify the investment until the customers come but the customers (that Lincoln wants and needs) won't come without an appropriate showroom. Ultimately, it's the business that has to break that cycle: invest now if you believe in the product. If Ford was asking the dealers to invest without credible product (as was the case in 2018), I'd fault Ford. But, by all indications, Ford has done its part now. It's time for the dealers to step up.
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    What’s the bet that those 150 dealerships are taking the lion share of monthly sales. So in a way, the pin up boys for Lincoln are being asked to back themselves and increase their chances of even more sales.

    I sense that this could wind up causing an unequal presentation of Lincoln across the country where big dealerships in prime areas get fatter and lesser dealerships become resolved to stay conjoined with Ford for safety, especially if a sales slide is coming......

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Sounds like they've made pretty good progress, and reducing the burden should help most of the others comply.

    Have we heard anything on Cadillac's heard-culling?


    Quote Originally Posted by Captain Chaos View Post
    They're getting there, but if I were a dealer I'd sure be waiting to see if consumers catch on and actually buy Lincolns before investing millions.n Snobbery is a very real evil in the luxury car world, you could have the best product and it'll still get largely ignored in this segment.
    Presumably the people being ask to commit, are selling Lincoln's now, so they should know how many they could move; would a new store, away from the Ford Brand, help or hurt their sales?

    Building a new separate dealership is a huge financial outlay, I can understand dragging your feet, or not want to do it, maybe some are just buying time, hopping to get bought-out of sell and retire.
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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Quote Originally Posted by jpd80 View Post
    What’s the bet that those 150 dealerships are taking the lion share of monthly sales. So in a way, the pin up boys for Lincoln are being asked to back themselves and increase their chances of even more sales.

    I sense that this could wind up causing an unequal presentation of Lincoln across the country where big dealerships in prime areas get fatter and lesser dealerships become resolved to stay conjoined with Ford for safety, especially if a sales slide is coming......
    I'd bet the volume stores are already stand-alone, they were all Mercury/lincoln around here, now they are all just Lincoln.

    It's in the smaller markets that they sell all under one roof, the way the article references it is confusing.
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    Re: Lincoln again asking dealers to move out from under Ford's roof

    I get that a new store, separate store is a huge expense that dealers don’t want to shoulder for a brand working towards revitalization, but has not yet proven itself. Maybe a new, separate store should be the endgame, but a less costly interim solution for the short and mid-term. Possibly a way to separate the showroom and a dedicated Lincoln desk in service. Something to make the Lincoln experience a little different from buying a Ford.

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Lets have a little look back in time @ GM.

    Canada, in or around 1998, GM decided an "Image 2000" is the right thing to increase Business.

    Every C/O, and Every PBG, were to look the same (much like McDonalds Restaurants) Every person would know what a C/O or PBG Dealership looked like in any town. There would be a "Tower" and a "Drive Through Service Write Up Stall". C/O would be Blue, PBG Red.

    A Big investment for Small Dealerships. So towns with under 20,000 ppl. there would be only 1 Mega GM Dealership, a COPBG and sometime Cad. Dealership by year 2000. GM's calculations the new Dealership would retain 75% of combined New Car Sales, and 100% of Used Combined Sales. (turned out to be around 55% total here)

    Then GM pulled Olds, so it became CPBG (Cad) stores. Reducing overall sales again. Then the struggles started, the sale of GMAC, and the Crash in 2008.

    Emerging in 2010, what does GM do? Mandates another Store Front redo, and again reduces Dealership Footprint.

    I am not seeing how a Lincoln Only Store Front would be Cost effective, or produce any extra sales. Ford's own "Image" of 2011, all ready has Lincoln Store Fronts Brushed Aluminum looking, while Ford Store Fronts White. They have all just been through "Imaging" and are no longer "Dirt Floor 1950's garages".

    Build the Product, and they will come. They will come to the Dealerships They, and their Families have been dealing with for Generations.

    Or maybe a New York Coffee Shop will change things.

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Quote Originally Posted by BlackGTP View Post
    I get that a new store, separate store is a huge expense that dealers don’t want to shoulder for a brand working towards revitalization, but has not yet proven itself. Maybe a new, separate store should be the endgame, but a less costly interim solution for the short and mid-term. Possibly a way to separate the showroom and a dedicated Lincoln desk in service. Something to make the Lincoln experience a little different from buying a Ford.
    They should concentrate on the service experience. My caddy dealer has always had great service. I've been going there since 08. They did go thru a facelift on the sell side, but I could care less. The service has been and continues to be great. Porters as soon as you drive up, service advisors that keep you updated, loaner cars thrown at you, and great work for me so far. The 3 chevy dealers I've used in town are all just ok. But that is what I expect. Mass market vs lux market.

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    I live in a CITY of 800K with a "catchment" of another 150K
    the next major hub city is 6 hours down the motorway

    we have ONE Buick-GMC-Caddy dealer and a Chevy dealer across the street of the same size + a dozen more Chevy + dealers (GMC OR Buick)
    the FORD side a dozen or so FORD dealers and ONE ford-Lincoln dealer
    we DO have ALL the "normal LUX" brands
    a few years ago M/B build a NEW "greenfield" dealership and Toyota is building a standalone Lexus dealer for next summer
    Audi has a NEW stand alone dealer in the parking lot of a NEWLY developed shopping mall

    recap
    MB Audi Lexus have built dedicated dealers separate from there "parent dealers"

    GM + FORD have NOT done ANY separation at all NOT even showroom wise

    we are very much "truck country" AND I would go as far as to say Lincoln's upcoming line up looks well suited to our market

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Quote Originally Posted by Vagon11 View Post
    They should concentrate on the service experience. My caddy dealer has always had great service. I've been going there since 08. They did go thru a facelift on the sell side, but I could care less. The service has been and continues to be great. Porters as soon as you drive up, service advisors that keep you updated, loaner cars thrown at you, and great work for me so far. The 3 chevy dealers I've used in town are all just ok. But that is what I expect. Mass market vs lux market.
    in Winnipeg the buick - GMC - Caddy + Pontiac dealer was OK BUT a buick Varano owner was treated the same as a Escalade owner and the same as I get from JEEP/RAM across the street
    before GFC Toyota Vancouver would come to my WORK and take my car leaving a loaner in its place for service and return my car detailed once done and it was a SCION xB NOT sold by them (no SCION dealers in Canada)- I had NO relationship with them other then service!!

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    Re: Lincoln again asking dealers to move out from under Ford's roof

    Quote Originally Posted by Vagon11 View Post
    They should concentrate on the service experience. My caddy dealer has always had great service. I've been going there since 08. They did go thru a facelift on the sell side, but I could care less. The service has been and continues to be great. Porters as soon as you drive up, service advisors that keep you updated, loaner cars thrown at you, and great work for me so far. The 3 chevy dealers I've used in town are all just ok. But that is what I expect. Mass market vs lux market.
    If I knew of ANY dealership that gave great service I'd probably frequent them. But mediocrity is the name so I go to KIA for O&F and a great little hole in the wall auto service center for the PT.
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