Ford Sales October 2004

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Thread: Ford Sales October 2004

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    Ford Sales October 2004

    Ford Motor Company Encouraged By Early Response to New Products

    -Largest number and array of new products in history arrive at Ford and Mercury showrooms.

    -Ford's U.S. market share continues upward trend with highest monthly share in at least six months.

    -Ford's O'Connor: "We're very encouraged by the early dealer and consumer response to our new products. We have our sights set on stronger retail sales in the months ahead."

    -Ford's overall sales totaled 268,474 in October, down 5 percent compared with year ago.

    DEARBORN, Mich., Nov. 3 - Ford Motor Company rolled out the largest number and array of new products in its history and the early feedback is positive.

    "We're very encouraged by the early dealer and consumer response to our new products," said Jim O'Connor, Ford group vice president, North American Marketing, Sales and Service. "We have our sights set on stronger retail sales in the months ahead."

    The breadth of Ford's product assault ranges from the Ford Escape Hybrid, the most fuel-efficient sport utility offered in North America, to the F-Series Super Duty truck, the undisputed leader in the full-size truck market. In between, Ford has introduced two all-new mid-size sedans (Ford Five Hundred and Mercury Montego), a crossover sport utility vehicle (Ford Freestyle), a new compact SUV (Mercury Mariner), an all-new version of America's legendary pony car (Ford Mustang), and finally, the Ford GT. As a result, Ford's U.S. market share is believed to have approached 20% in October, its highest share in at least six months.

    Overall, the company's U.S. sales totaled 268,474 in October, down five percent compared with a year ago. Year-to-date, the company's U.S. sales totaled 2.8 million, down 5 percent.

    New Product Highlights Ford's F-Series truck, bolstered by the arrival of the new Super Duty model, posted its fourteenth consecutive monthly sales increase. October sales totaled 79,704, up 16 percent. Year-to-date, F-Series sales totaled 777,642, up 12 percent.

    The company's new flagship sedans (Ford Five Hundred and Mercury Montego) and crossover sport utility vehicle (Ford Freestyle) posted combined sales of 5,787.

    Ford October 2004

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    I'm really looking forward to a resurgent GM and Ford; it's long overdue.

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    When did the Five Hunded and Freestyle go on sale?
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    Quote Originally Posted by AdmiralViscen
    When did the Five Hunded and Freestyle go on sale?
    From the website, it looks like last month was the first month.

    It's kinda refreshing to know that there's a backlog of 50,000 Five Hundreds and 30,000 Freestyles. I'm sure Ford doesn't mind that problem.

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    Quote Originally Posted by tgagneguam
    I'm really looking forward to a resurgent GM and Ford; it's long overdue.
    Yes, it is, however, I'm not quite sure its on its way. Call me pessimistic, but I get this strange feeling that these two are getting squeezed out by the smaller, more nimble Japanese, and the more agressive Europeans. I feel it is the world vs. Detroit and Detroit just doesn't have much room to breath anymore.

    I hope these two getting going again. Time will tell.

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    It seems like Ford could have smooth sailing ahead for once. Future products, like the Fusion and Zephyr, seem like they might be pretty good bets- the Fusion might be the car that saves Ford, and as they've learned from the whole Escort debacle, they're not going to go too far out on a limb with styling (even though that might be the death of them). Personally, I want to see the horizontal metal tri-bar on future Fords soon.
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    Those sales would be impressive if it was for one car. Unfortuanetly, I expected around 2,000-2,500 for each vehicle, with the Montego getting MAYBE under about 1,500, creating an estimated total of about 6,000 sales (Montego=1500; Five Hundred=2000; Freestlye=2500)...oh well.

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    GMSwag, how is that different from what actually happened? The article says that the combined sales for the three vehicles totaled 5700 units.
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    Quote Originally Posted by AJR
    Yes, it is, however, I'm not quite sure its on its way. Call me pessimistic, but I get this strange feeling that these two are getting squeezed out by the smaller, more nimble Japanese, and the more agressive Europeans. I feel it is the world vs. Detroit and Detroit just doesn't have much room to breath anymore.

    I hope these two getting going again. Time will tell.
    Amen to that. I think GM is really starting to plant its feet though with the American Revolution. Ford on the other hand, I'm not so sure about yet. They're rolling out new products, but they don't seem to fit and to be honest, Ford doesn't really have many models.
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