Ford Performance Car Sales to Surpass 200,000 in 2016

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Thread: Ford Performance Car Sales to Surpass 200,000 in 2016

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    Ford Performance Car Sales to Surpass 200,000 in 2016

    Thrill-Seeking Drivers around the World Turning to Ford in Record Numbers; Performance Car Sales to Surpass 200,000 in 2016
    Sep 26, 2016
    Ford Media


    DEARBORN, Mich.- Younger, more affluent car buyers are choosing Ford for its growing lineup of performance vehicles – particularly cars – that get them where they need to go with added thrill. Performance car customers view driving as an absolute emotional, positive experience and relish getting into a car to test their capability on great roads.

    This year Ford will sell more than 200,000 performance cars globally, including Mustang, Focus RS, and Focus ST and Fiesta ST – nearly double the volume from just three years ago.

    Demand for the Shelby GT350 and 350R Mustang is so high, those models are sold out for the 2017 model year. Focus RS, recently introduced for the first time globally, has sold out in every region around the world. Sales of Mustang, the world’s best-selling sports coupe in 2015, continue to grow in Europe and Asia Pacific after limited availability last year.

    As consumer demand for performance cars grows, the Ford Performance brand is also expanding its vehicle portfolio. The all-new F-150 Raptor arrives in the U.S. during the fourth quarter. It then heads to China for the first time, too. And more than 6,500 consumers applied to own the first 500 Ford GT cars, which begin arriving late in the year.

    Highlights:
    - Ford's lineup of performance cars - including Mustang, Focus RS, Focus ST and Fiesta ST - has caught the eye of younger, more affluent buyers across the globe.
    - This year Ford will sell more than 200,000 performance cars globally, nearly double the volume of just three years ago.
    - Ford Performance will debut 12 all-new models by the end of the decade, as promised, including two to be delivered later this year: F-150 Raptor and Ford GT.
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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    21000 more than Cadillac did as a Brand in America last year. Without the Raptor.

    Ford should make Performance Dealers Remodel their buildings or take a Buyout. Performance Customers want something Special. Maybe a Fitness Gym,
    Last edited by InCogKneeToe; 09-26-2016 at 06:56 AM.

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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Quote Originally Posted by InCogKneeToe View Post
    Ford should make Performance Dealers Remodel their buildings or take a Buyout. Performance Customers want something Special. Maybe a Fitness Gym,
    No, no, no. That won't be good enough.

    They also need to move their HQ to NYC and open a coffee house, or nobody is going to take them seriously as a brand.
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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Jeez, that makes this year's never ending Retail shorts........ especially here in the US, even harder to take.

    Although.... that is a projection for Global 2017 CYR in total.

    "Nearly double" from three years ago is just - sad as far as 2014 went.
    Last edited by AMERICA 123; 09-26-2016 at 07:23 AM.
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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    17% of Ford passenger car sales actually come from the Mustang vs 14% for Chevrolet from Corvette + Camaro

    http://www.thetruthaboutcars.com/201.../#more-1416953
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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Quote Originally Posted by Michael Accardi View Post
    17% of Ford passenger car sales actually come from the Mustang vs 14% for Chevrolet from Corvette + Camaro

    http://www.thetruthaboutcars.com/201.../#more-1416953
    And how many from the Focus ST, RS, Fiesta ST, Fusion ST, Taurus SHO? Oh wait, GM doesn't play there.

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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Ford and GM's approach to performance are pretty different. GM has primarily focused on two vehicle architectures that weigh performance pretty high on the list of engineering requirements: Alpha and the Corvette Y-body platform. Yet, GM's drivetrains are pretty much extensions of existing, high-volume engines (smallblock, V6TT). Ford, on the other hand, has focused on creating performance versions of volume vehicle platforms. The development of the Fiesta, Focus and F150 hardly focused on creating fire-breathing performance cars. The Mustang is the exception, but even then, the development of the Mustang had to focus more on the 'cooking' versions (EcoBoost and GT) ahead of the GT350. Yet, they seem to be willing to invest in these platforms to meet their performance targets. The Focus RS gets a pretty sophisticated AWD system and a specific, 350 hp version of the 2.3T. Ford obviously spent a lot of time getting the FiST and FoST to be balanced handlers despite front-heavy FWD platforms. And, Ford spent a lot of time (and presumably money) developing a bespoke, flat-plane crank 5.2 V8 for the GT350/350R. And, that's based on a V8 that's getting used less and less outside of the Mustang.

    There's something to be said for each approach. Ford can offer more affordable performance cars across more markets. GM ends up with a more performance-oriented luxury portfolio (Cadillac + Corvette) which might result in fewer cars but more money per car. But, Ford's approach gives them a credible $35K hatchback based on the pedestrian Focus -- even with the engineering required, there is probably some nice margin baked into that car. Plus, I'm guessing that AWD platform will see applications elsewhere, so the development costs may not be amortized entirely by the FoRS. The one big advantage Ford has from a buyer perspective -- they cover a lot more markets with some kind of offering. As an enthusiast, if I were buying, Ford has a lot more to consider.

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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    The FoRS uses a High Volume Engine, the only costs involved are the AWD system, Shipping from Europe, and Winter Tire package. In CDN$$$s A Titanium retails for $28-29K, and RS for $49K. That's $20K mark Up with No Subvented Financing.

    A pretty hefty profit I would guess. Same goes with the ST, the 2.0L is already in use, not much extra effort for the $6-7K premium that is needed to buy one.

    As for the Flat Plane, Yes it is unique, I don't think the 5.0L is going anywhere that soon, and Ford's focus is on EcoBoost, That is the name they are trying to sell, much like Hemi or SBC.

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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    The Focus RS AWD system is showing up in a Lincoln near you. Basically the AWD 400hp MKZ, and I would guess the Continental also.

    On that note, I have seen 2 Focus RS's in my tiny metropolis. Surprised the crap out of me. LOL
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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Ford is really riding a performance high. What a year.

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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Their lease deals are very strong....I wanted to lease a new Malibu and cross shopped a Fusion. The Fusion was a lot less and had a lot more equipment. First Ford I've ever owned.
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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Quote Originally Posted by MRANT212 View Post
    Their lease deals are very strong....I wanted to lease a new Malibu and cross shopped a Fusion. The Fusion was a lot less and had a lot more equipment. First Ford I've ever owned.
    Congratulations, what trim did you get? We loved our 2013 Titanium.

    What was the lease pricing, Ford vs. Chevy? GM has been really aggressive with the new Malibu's since they came out around here.
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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Quote Originally Posted by MRANT212 View Post
    Their lease deals are very strong....I wanted to lease a new Malibu and cross shopped a Fusion. The Fusion was a lot less and had a lot more equipment. First Ford I've ever owned.
    That is interesting and Congrats.

    First off, this is the first year, in many that the Malibu is even in the game in out area. 2014 I believe was it's worst showing, only 2 retail sales, verses 17 Fusions and 12 200's. This year the Fusion/Malibu are about equal.

    Good Job GM, it did take a few try's but you have a vehicle that people will buy. Well competing in it's segment. But the Segment's overall sales have declined to around 18 overall.

    Now the interesting part is Lease Figures, If GM is truly confident about their product, then Residual Values should not affect Lease Payments, If Sticker Prices are similar and GM has less equipment than comparable entries, then GM is Gouging or do they believe they have a superior product, even though others are saying they have just caught up?

    Will the Fusion's updates have any effect? Will the car market come back or is it too late already?

    And Worse yet, Have GM Loyalists already jumped ship on a 2-4 year trade cycle, and found out that there is life and maybe a greener life, on the other side of the fence?
    Last edited by InCogKneeToe; 11-29-2016 at 08:07 AM.

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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    I'm wondering about low cost leasing and whether we will see a lot more performance versions sold
    simply because dealers manage to get potential buyers past the sticker shock with easy repayments..

    and as we know, give sales staff the right tools to get the job done ans watch the vehicles fly off the lots,
    it's like Ford and GM have to trust dealers to know their buyers and what they need.....

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    Re: Ford Performance Car Sales to Surpass 200,000 in 2016

    Quote Originally Posted by Tone View Post
    Ford and GM's approach to performance are pretty different. GM has primarily focused on two vehicle architectures that weigh performance pretty high on the list of engineering requirements: Alpha and the Corvette Y-body platform. Yet, GM's drivetrains are pretty much extensions of existing, high-volume engines (smallblock, V6TT). Ford, on the other hand, has focused on creating performance versions of volume vehicle platforms. The development of the Fiesta, Focus and F150 hardly focused on creating fire-breathing performance cars. The Mustang is the exception, but even then, the development of the Mustang had to focus more on the 'cooking' versions (EcoBoost and GT) ahead of the GT350. Yet, they seem to be willing to invest in these platforms to meet their performance targets. The Focus RS gets a pretty sophisticated AWD system and a specific, 350 hp version of the 2.3T. Ford obviously spent a lot of time getting the FiST and FoST to be balanced handlers despite front-heavy FWD platforms. And, Ford spent a lot of time (and presumably money) developing a bespoke, flat-plane crank 5.2 V8 for the GT350/350R. And, that's based on a V8 that's getting used less and less outside of the Mustang.

    There's something to be said for each approach. Ford can offer more affordable performance cars across more markets. GM ends up with a more performance-oriented luxury portfolio (Cadillac + Corvette) which might result in fewer cars but more money per car. But, Ford's approach gives them a credible $35K hatchback based on the pedestrian Focus -- even with the engineering required, there is probably some nice margin baked into that car. Plus, I'm guessing that AWD platform will see applications elsewhere, so the development costs may not be amortized entirely by the FoRS. The one big advantage Ford has from a buyer perspective -- they cover a lot more markets with some kind of offering. As an enthusiast, if I were buying, Ford has a lot more to consider.
    Very reasonable take! Get that **** out of here.

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