Ford Considering Taurus Withdrawal from US Market?
August 17th, 2015
The Blue Oval's full-size sedan has not been selling well in the US market this year, with sales down by 28 percent in July and nearly 32 percent for the first seven months of the year. The falloff effectively makes the Taurus the worst-performing mainstream vehicle in Ford's lineup, in terms of growth.
One of the first signs of the Taurus' potential US demise came in April, when Ford unveiled a new Taurus (pictured) in Shanghai. Rather than serving as a global vehicle, the 2016 Taurus was presented as an exclusive offering for the Chinese market.