Ford Considering Taurus Withdrawal from US Market?

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Thread: Ford Considering Taurus Withdrawal from US Market?

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    Ford Considering Taurus Withdrawal from US Market?

    Ford Considering Taurus Withdrawal from US Market?

    Source: LeftLaneNews
    August 17th, 2015



    The Blue Oval's full-size sedan has not been selling well in the US market this year, with sales down by 28 percent in July and nearly 32 percent for the first seven months of the year. The falloff effectively makes the Taurus the worst-performing mainstream vehicle in Ford's lineup, in terms of growth.

    One of the first signs of the Taurus' potential US demise came in April, when Ford unveiled a new Taurus (pictured) in Shanghai. Rather than serving as a global vehicle, the 2016 Taurus was presented as an exclusive offering for the Chinese market.


    http://www.leftlanenews.com/ford-con...ket-89399.html
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    Re: Ford Considering Taurus Withdrawal from US Market?

    I'm actually looking forward to this for two reasons:

    1. It would spite Alan Mulally.

    2. It leaves a lot of room for the Fusion and Continental to grow and potentially add variants and additional wheelbases.
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    Re: Ford Considering Taurus Withdrawal from US Market?

    No.

    This is dumb.

    Update the car and make it feel like a full sized vehicle.

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    Re: Ford Considering Taurus Withdrawal from US Market?

    Quote Originally Posted by Dequindre View Post
    I'm actually looking forward to this for two reasons:

    1. It would spite Alan Mulally.

    2. It leaves a lot of room for the Fusion and Continental to grow and potentially add variants and additional wheelbases.
    the FUSION would NOT grow as it is a "one Ford" global car and the global market does NOT want it to grow and I assume the Continental will USE the Taurus chassis SO NO USDM taurus harder case for the Continental + what about the police intercepter program as I assume SOME departments can't OR won't buy a SUV cop car

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    Re: Ford Considering Taurus Withdrawal from US Market?

    Rename the Fusion "Taurus", and rename the Taurus "Crown Victoria", (the way they should've been named) and call it a day.
    Get used to more.

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    Re: Ford Considering Taurus Withdrawal from US Market?

    Eh, there's three ways this can go as I see it. Offer the new Taurus here, which would no doubt increase sales for the nameplate. The current car was shown in 2009 and the competition has gotten far better. I have little doubt it could be one of the best sellers in the segment.

    The next route is to keep the Taurus out of NA markets or simply sell it as a fleet vehicle (government only?). From there they can make the higher end Fusions even more lavish with something above Titanium and even an SHO-grade product like my proposed 2.3T 300+ horsepower version. Basically make it here what the Mondeo or Passat do in Europe. The question is whether or not there's a market for that, because either way Ford should be looking towards sedans that can use high margins. They can't simply lose a product that chiefly sold between 30-45K.

    The last option is for them to develop a new sedan. Perhaps something on the Mustang's RWD platform that would work in some global markets, not only the US. And that car would probably be able to move well upmarket from what the Taurus can even do at this point. But that's the biggest risk and cost for Ford right now, and therefore the least likely by far. But no matter which path Ford chooses they should have something that's a sedan above today's Fusion. You can't just ignore that market or expect Lincoln to cover it completely, because that's simply not going to happen. But we'll see. Maybe Ford chooses the "ignore" button and exits the 30K+ sedan market entirely (sans Fusion Titanium type sedans).

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    Re: Ford Considering Taurus Withdrawal from US Market?

    Tau is a bit long in tooth now. Surprised that sales are down? No incentives, no ads? WOW!

    I don't know what Alan Mulally did wrong and why he needs spite, except he brought back the Taurus name, which had legs unlike 500.

    The 500 was the opposite of the Taurus: Small on the outside, big on the inside.

    The Taurus drives nice enough, but it feels like a Rio inside. Maybe Rios have more room.

    Taurus is a big sukkah that's tall enough to eat a stand-up lunch off the trunk lid, and from its bulk you'd think it would be like a living room inside. Which it isn't. Maybe a closet.
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    Re: Ford Considering Taurus Withdrawal from US Market?

    Quote Originally Posted by richmond2000 View Post
    the FUSION would NOT grow as it is a "one Ford" global car and the global market does NOT want it to grow and I assume the Continental will USE the Taurus chassis SO NO USDM taurus harder case for the Continental + what about the police intercepter program as I assume SOME departments can't OR won't buy a SUV cop car
    Ford could keep the D3 Taurus around specifically for fleet use (like they did with the Crown Victoria). Production volumes would be so low that it wouldn't be hard to keep it in Chicago with the Explorer.
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    Re: Ford Considering Taurus Withdrawal from US Market?

    Quote Originally Posted by richmond2000 View Post
    the FUSION would NOT grow as it is a "one Ford" global car and the global market does NOT want it to grow and I assume the Continental will USE the Taurus chassis SO NO USDM taurus harder case for the Continental + what about the police intercepter program as I assume SOME departments can't OR won't buy a SUV cop car
    Grow, as in sales.
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    Re: Ford Considering Taurus Withdrawal from US Market?

    Since Chicago is likely at max capacity, every Taurus (or MKS) that is built costs them an Explorer. I would not be surprised to see Taurus die when the Explorer is replaced simply to free up Chicago to be an Explorer only plant. MKS being replaced with Continental will help with volumes at Chicago, but killing Taurus would help even more.

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    Re: Ford Considering Taurus Withdrawal from US Market?

    I wonder if Ford did axe Taurus, it would still continue production a la Impala Limited. They have to make a decent penny off Police Interceptor sales, even if PIUs are gaining traction.

    If not then Ford will basically hand that market to Charger and Impala, for however long GM wants to build that W-body, and Caprice to a lesser extent.
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    Re: Ford Considering Taurus Withdrawal from US Market?

    Quote Originally Posted by FenwickHockey65 View Post
    I wonder if Ford did axe Taurus, it would still continue production a la Impala Limited. They have to make a decent penny off Police Interceptor sales, even if PIUs are gaining traction.

    If not then Ford will basically hand that market to Charger and Impala, for however long GM wants to build that W-body, and Caprice to a lesser extent.
    Last month, Ford sold around 4,000 Taurus and 793 PI Sedans and 544 MKS but in contrast,
    it sold 21,631 Explorers and 2,020 PI Utes. I have a feeling that D3 Taurus, PI Sedan and MKS
    are money for jam, Explorer production is now the main driver and probably set to increase.

    Shifting Taurus and MKS/Continental to Flat Rock would open up another 5,500 production for Explorer.
    Last edited by jpd80; 08-18-2015 at 07:09 AM.

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    Re: Ford Considering Taurus Withdrawal from US Market?

    unfortunately this is the sad state of things with crossovers being the go to now, large sedans of their price don't really off the consumer anything more or worth paying for that a comparable crossover does.
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    Re: Ford Considering Taurus Withdrawal from US Market?

    Quote Originally Posted by AndreaCristiano View Post
    unfortunately this is the sad state of things with crossovers being the go to now, large sedans of their price don't really off the consumer anything more or worth paying for that a comparable crossover does.
    Exactly, buyers are moving on so mnaufacturers have to consider all options
    with large cars, especially controlling costs going forward, sharing with their
    mid sized brothers is most obvious.

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    Re: Ford Considering Taurus Withdrawal from US Market?

    Seems like this writing was on the wall the day the Fusion took off . Some one above this post suggested that the Taurus should have never been named Taurus. That the Fusion was a in reality the real Taurus... And it is. The Taurus completely took over Crown Vic duties. The havoc the resulted is this very consideration to oust, the perennial midsize car name that started it all in the modern world. This name shifting always has casualties, or at the very least, ridiculed icons. CTS U should have been an STS. Thank God a flush of all that confusion is coming soon.

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