Anyone else think that Ford's decision to scrap sedans is massively short sighted?

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Thread: Anyone else think that Ford's decision to scrap sedans is massively short sighted?

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    Chevrolet VOLT member12's Avatar
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    Anyone else think that Ford's decision to scrap sedans is massively short sighted?

    At the very least, the Fusion and Focus should stick around.

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    They could have done what Toyota does, reskin the Fusion call it all new

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Dropping the cars was a good decision because they are big money losers and the cost of replacements would not generate a sufficient return of capital. The European versions would be very expensive if shipped here.

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    The profit margin on those sedans is already slim, so if Ford is correct in the expectation that those segments will continue to shrink then they will have some advantage in redirecting development dollars to crossovers sooner than the rest of the industry. If they're wrong though...

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by mbukukanyau View Post
    They could have done what Toyota does, reskin the Fusion call it all new
    They'll reskin a VW and call it a Ford.

    It's the same solution FCA's solution came up with for selling FIATs in the U.S. Disguise 'em as Jeeps.
    Disguise a VW as a Ford and it'll sell.
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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by eaton53 View Post
    They'll reskin a VW and call it a Ford.

    It's the same solution FCA's solution came up with for selling FIATs in the U.S. Disguise 'em as Jeeps.
    Disguise a VW as a Ford and it'll sell.
    Man, I don’t know, folks will get VW problems with their Ford, anyways, it’s a decision about the future, as SP1966 says, we all hope for them that it’s the correct call. Production in China for Focus was the wrong decision.

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by eaton53 View Post
    They'll reskin a VW and call it a Ford.

    It's the same solution FCA's solution came up with for selling FIATs in the U.S. Disguise 'em as Jeeps.
    Disguise a VW as a Ford and it'll sell.
    With the latest news about VW wanting to offer an electric car under $23k this could work if Ford re-skins this and its gives VW the economy of scale to get per unit costs down.

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by 61BelAir View Post
    With the latest news about VW wanting to offer an electric car under $23k this could work if Ford re-skins this and its gives VW the economy of scale to get per unit costs down.
    Well, I do not see an under $23K electric car being very appealing to the average American, its not like they are not already being offered. GM even has a whole brand dedicated to them


    This is Ze smat 4 -2 electric drive


    Range: 58 mi battery-only
    MSRP: From $23,800


    Baujun E200 EV



    Second Gen

    MSRP $10,052.13 before incentives

    range is about 170 miles


    So you get the idea, its not particularly going to be a Ford Fusion style electric

    Here is a very happy Mother Barrah

    Last edited by mbukukanyau; 11-12-2018 at 02:09 PM.

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by mbukukanyau View Post
    Well, I do not see an under $23K electric car being very appealing to the average American, its not like they are not already being offered. GM even has a whole brand dedicated to them


    This is Ze smat 4 -2 electric drive


    Range: 58 mi battery-only
    MSRP: From $23,800


    Baujun E200 EV



    Second Gen

    MSRP $10,052.13 before incentives

    range is about 170 miles


    So you get the idea, its not particularly going to be a Ford Fusion style electric

    Here is a very happy Mother Barrah

    We have a Tesla Model 3 in our shop right now and the interior is so simple. There's no switchgear, just a steering wheel, some vents, and a large tablet in the center of the dash, misc. interior trim, seats and door handles...that's it, think of all the money that was saved by not having to engineer and manufacture all those little parts in your typical production car that you or I drive. If Tesla had the capacity and manufacturing of Ford, they'd have sold 400K Models 3's by now. What if Ford were to build something similar, that's desirable, a 4 door Mustang with style and an entry level price of lets say $25-30k?

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    Quote Originally Posted by 61BelAir View Post
    Quote Originally Posted by mbukukanyau View Post
    Well, I do not see an under $23K electric car being very appealing to the average American, its not like they are not already being offered. GM even has a whole brand dedicated to them


    This is Ze smat 4 -2 electric drive


    Range: 58 mi battery-only
    MSRP: From $23,800


    Baujun E200 EV



    Second Gen

    MSRP $10,052.13 before incentives

    range is about 170 miles


    So you get the idea, its not particularly going to be a Ford Fusion style electric

    Here is a very happy Mother Barrah

    We have a Tesla Model 3 in our shop right now and the interior is so simple. There's no switchgear, just a steering wheel, some vents, and a large tablet in the center of the dash, misc. interior trim, seats and door handles...that's it, think of all the money that was saved by not having to engineer and manufacture all those little parts in your typical production car that you or I drive. If Tesla had the capacity and manufacturing of Ford, they'd have sold 400K Models 3's by now. What if Ford were to build something similar, that's desirable, a 4 door Mustang with style and an entry level price of lets say $25-30k?
    The problem is that the industry capacity worldwide to produce tons of batteries just is not there yet. Remember Tesla is taking standard Panasonic laptop cells to build it's batteries, ... GM builds it's own batteries for non bolt application and has LG chem build the bolt using it's own battery chem.. so capacity issues directly affected cost of product.. even with all switch savings, those model 3s will set you back the same price as getting. Kia K900.

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by mbukukanyau View Post
    They could have done what Toyota does, reskin the Fusion call it all new
    If you're talking about this generation Camry then you're completely wrong

    Latest gen Camry is on the latest TNGA architecture/platform
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Sure, but the previous Camry's roots were in the 90s.

    Toyota will keep this one going for 10+ years.
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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by jesda1 View Post
    Sure, but the previous Camry's roots were in the 90s.

    Toyota will keep this one going for 10+ years.
    Just like most companies do

    A platform generally has about a 10 year lifespan
    Who the hell approved this abomination? Hidden Content

    I bet it was some dumbarse in Detroit Hidden Content

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by SP1966 View Post
    The profit margin on those sedans is already slim, so if Ford is correct in the expectation that those segments will continue to shrink then they will have some advantage in redirecting development dollars to crossovers sooner than the rest of the industry. If they're wrong though...
    also PLANT utilization and TRUMP saw to it that Mexico/China is OUT for car production and raising the capital to build a NEW US plant is out when the "car" plants are hardly at capacity and the "truck" ones are at/above capacity

    so no cars

    do I agree with it, NO but can see it in the current "climate"

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    Re: Anyone else think that Ford's decision to scrap sedans is massively short sighted

    Quote Originally Posted by jesda1 View Post
    Sure, but the previous Camry's roots were in the 90s.
    November 2000 actually, when Toyota's first K platform vehicle was introduced (Highlander/Kluger). The XV30 generation Camry, which was the first to use the K platform, commenced production in summer 2001.
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