"The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

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Thread: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

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    "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    The Navigator fired a clear warning shot in the direction of Cadillac’s Escalade. Now with the 2020 Aviator, Lincoln’s taking down the Caddy XT6 before that luxury SUV can find any blue sky of its own.

    The Aviator throws down trump cards with just about every deal. It’s up on the XT6 by some 90 horsepower, has a more technologically capable suspension, an interior that practically scolds that in the Cadillac—it’s that good—and a plug-in hybrid model that doesn’t really do much except steal mindshare, a nonzero part of today’s luxury-SUV equation.


    https://www.motorauthority.com/news/...tor-luxury-suv
    Last edited by DequindreToo; 08-24-2019 at 12:52 PM.

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by DequindreToo View Post
    The Navigator fired a clear warning shot in the direction of Cadillac’s Escalade. Now with the 2020 Aviator, Lincoln’s taking down the Caddy XT6 before that luxury SUV can find any blue sky of its own.

    The Aviator throws down trump cards with just about every deal. It’s up on the XT6 by some 90 horsepower, has a more technologically capable suspension, an interior that practically scolds that in the Cadillac—it’s that good—and a plug-in hybrid model that doesn’t really do much except steal mindshare, a nonzero part of today’s luxury-SUV equation.


    https://www.fordinsidenews.com/forum...t-drive-5.html
    Shouldn't you link to the article rather than FIN?

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by SP1966 View Post
    Shouldn't you link to the article rather than FIN?
    Done!

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    It sounds like the Aviator curb-stomps the XT6.

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by DequindreToo View Post
    It sounds like the Aviator curb-stomps the XT6.
    Of course it does...now all they need to do is get the word out. If people do their homework there should be no reason why anyone would take a 55-65k XT6 over a similarly priced Aviator.

    Lincoln should have ads that feature both and highlight how superior the Avi is on paper and in the metal to the XT6.

    Kinda like these old silverado v f150 ads by GM:

    Last edited by sdotjeezy; 08-24-2019 at 01:48 PM.
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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Unlike the Aviator, the XT6 exists for a very different reason and that is to
    transition all those current XTS fleet and retal buyers over to a new Utility
    that covers most if not all the XTS's reason for existing. I can see XT6
    slowly building sales as as retail and fleet buyers renew their vehicles and
    the whole show carrying on at say 2500 a month whic will suit Cadillac fine.

    The Aviator is finally filling a gap that's existed since the mid 2000s when
    Lincoln replaced Aviator with the MKX and the MKT which fleet and retail
    buyers never warmed to. Ford instead deferred to the D3 Explorer Platinum
    to deliver sales without the cost burden of a true D3 Aviator. Ford's mission
    is to convince existing premium Explorer buyers to switch to the new Aviator
    without simply bleeding sales from the new Explorer, that's tricky.
    Last edited by jpd80; 08-25-2019 at 05:13 AM.

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Lincoln is definitely having a moment, it's a clear step above Cadillac in every utility segment it competes in. Cadillac just made the wrong bets to elevate the brand, but won't have trouble selling cheaper discounted utilities next to the high-end exclusivity of Lincoln.
    Last edited by BORG; 08-25-2019 at 11:24 AM.

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by BORG View Post
    Lincoln is definitely having a moment, it's a clear step above Cadillac in every utility segment it competes in.
    The Navigator is a "clear step" above the Escalade??
    Buyers have spoken and are saying "Not with that V6" loud and clear.
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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by eaton53 View Post
    The Navigator is a "clear step" above the Escalade??
    Buyers have spoken and are saying "Not with that V6" loud and clear.
    This is not a simple v6 vs v8 debate eventhough the v6 in this case offers better performance than the 8. This is more a discount vs at cost debate and you're seeing a majority of buyers opting for the budget option. Escalades currently have anywhere between 8-20k on the hood. If the prices were even right now, gen4 slade vs new Navigator, the Nav would be the clear best buy.
    Last edited by sdotjeezy; 08-25-2019 at 11:55 AM.
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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by eaton53 View Post
    The Navigator is a "clear step" above the Escalade??
    Buyers have spoken and are saying "Not with that V6" loud and clear.
    You mean the more powerful V6? 450HP/500lb-ft

    Escalade V8: 420HP/460lb-ft

    How bout that IRS and Column shifter too? What about space, weight, fuel economy, acceleration, handling and technology? The Escalade barely qualifies for this century, it's laughable.
    Last edited by BORG; 08-25-2019 at 02:36 PM.

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by BORG View Post
    high-end exclusivity of Lincoln.
    That’s hilarious coming from a guy that drives an mkx...the vanilla of luxury SUVs. So the reason for a history of miserable Lincoln suv sales is now declared that it’s because they are “High-End Exclusive”? And thus somehow more desirable? Moron.

    Many Lincoln fan bois are talking like Lincoln has turned the corner to being an also-ran. Let’s see how sales actually reflect this. Navigator is hardly a good example of the buyers flicking to the brand as Escalade continues to increase sales.

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by BORG View Post
    You mean the more powerful V6? 450HP/500lb-ft

    Escalade V8: 420HP/460lb-ft

    How bout that IRS and Column shifter too? What about space, weight, fuel economy, acceleration, handling and technology? The Escalade barely qualifies for this century, it's laughable.
    It doesn't matter.
    Those who are buying these things are saying that V6s don't belong in full size luxury SUVs.
    They want V8's and the mighty 6.2 is the best.

    Make all the excuses you want for Lincoln's failure in this most important area.
    The Escalade continues to kick Lincoln's butt in a big way.
    Last edited by eaton53; 08-25-2019 at 05:38 PM.
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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by samesun View Post
    That’s hilarious coming from a guy that drives an mkx...the vanilla of luxury SUVs. So the reason for a history of miserable Lincoln suv sales is now declared that it’s because they are “High-End Exclusive”? And thus somehow more desirable? Moron.

    Many Lincoln fan bois are talking like Lincoln has turned the corner to being an also-ran. Let’s see how sales actually reflect this. Navigator is hardly a good example of the buyers flicking to the brand as Escalade continues to increase sales.
    GM has over 13,000 Escalades in inventory and clearly, this is a great time for Escalade buyers with lots of great deals on '19 stock that must be moved out to make way for the near identical '20s.

    No disrespect to Cadillac or Escalade intended here, just understand that you have a well aged and amortized product with strong incentives up against a much newer Navigator with less than half of Escalade's inventory and selling through a much smaller dealer network with zero interest in matching Cadillac's strong incentives, so it's settling for fewer sales but at higher profit margins.

    As I said earlier, Ford chose for years to push F Series crew cabs and Explorer over promoting large Ford/Lincoln SUV sales and that now acts against them gaining sales traction without hurting existing Ford product sales. It can be done but it will be a tricky exercise.
    Last edited by jpd80; 08-25-2019 at 07:04 PM.

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by samesun View Post
    That’s hilarious coming from a guy that drives an mkx...the vanilla of luxury SUVs. So the reason for a history of miserable Lincoln suv sales is now declared that it’s because they are “High-End Exclusive”? And thus somehow more desirable? Moron.

    Many Lincoln fan bois are talking like Lincoln has turned the corner to being an also-ran. Let’s see how sales actually reflect this. Navigator is hardly a good example of the buyers flicking to the brand as Escalade continues to increase sales.
    So what's objectively better than the MKX? The XT5?

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    Re: "The 2020 Lincoln Aviator Black Label Pilots a Winning Luxury Course"

    Quote Originally Posted by eaton53 View Post
    Those who are buying these things are saying that V6s don't belong in full size luxury SUVs.
    Yes, full-size truck buyers have rejected the turbo-V6s of the world, as evidenced by those terrible F-150 sales! Oh, I guess full-size SUV buyers have nothing in common with buyers of the trucks they're based upon.

    The V6 excuse, and that's all it is, is the new "but it's FWD and nobody wants FWD"... except crossover buyers who love them some FWD and reject RWD, or something.

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