560 million is spent on soccer team Manchester United advertising and now Cadillac looks to spend the big dollars in Hollywood instead of major sporting events . I'm sure makes sense to GM executives but what lasting benefit does it really do for the company and the public ? The Man U soccer millions advertises Chevrolet , where the team members don't drive the product and Chevy's presence is disappearing in Europe , anyway ! Cadillac's best publicity may have come from the New York Move to that City , that was debated extensively in the news media and in the forums . Frankly speaking , GM's best advertising has always been the reputation of its vehicles , built on quality and customer satisfaction !!
Effective advertising means effectively placed where it markets are strong and wisely spent . The savings here can probably support other quality issues .
Here's a thought , what if assisting the every heart of America , or North America , that of the American Family who have born the brunt of recessions , job loss , pay cuts , and the many families that must have two incomes , just to have a roof over their heads . Full time Working Parents can mean the children are not getting enough quality time , love and attention during the formative years , which can result in behavioral problems and add more stress to the family unit . This stress can get more aggravated when the children reach puberty and issues of sex , independence, and drug addiction and its terrible consequences for the family gets magnified and be overwhelming .
Why not put a portion of these huge sums of advertising dollars into a Family of America program( or North America ) to perhaps offer counselling and support to families in need . This could have the same result as the Ronald McDonald House program . A highly valued resource that isn't about selling burgers and fries but gives comfort and relief to those who need it the most , a place to stay to be near sick loved ones in hospital . A Family of America program giving counselling and support will also bring a measure of respect and a new found sense of admiration to a company which had such a profound affect on the lives , jobs , or investors who were caught up in the bankruptcy . The American family is the rock , the foundation and cornerstone of the nation and it needs your support .
There were probably some very fine employees of GM that would share a strong passion to organize a committee that would undertake this mission , take the first step , this journey will be coming from the heart !