Why GM Is Pushing Chevrolet in Russia

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Thread: Why GM Is Pushing Chevrolet in Russia

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    Why GM Is Pushing Chevrolet in Russia

    Why GM Is Pushing Chevrolet in Russia
    Article has some interesting facts, but doesn't really answer the question.
    wallstcheatsheet.com


    Though General Motors (NYSE:GM) will soon make Chevrolet a thing of the past in Europe, the automaker is committed to advancing the Chevy brand in Russia and other former Soviet countries, Ward’s Auto reports. The approach will involve more marketing and increased production volumes in a market where General Motors is also looking to expand the market share of its overseas Opel brand.


    GM has been trying to determine an overarching strategy for Russia and Europe with respect to the Chevrolet and Opel brands. The automaker has the daunting task of trying to increase awareness and sales of the Chevy brand without neutralizing momentum for Opel. This effort led General Motors to its decision to slowly end Chevrolet operations in Europe by 2015 in order to keep its focus on reviving Opel.

    In Russia, the approach is even more complicated. Ward’s Auto reports that GM will start importing stars of the Chevy brand — including the 2014 Corvette Stingray — to the markets of Russia and its neighbors that comprise the Commonwealth of Independent States while it ramps up production of other Chevy models in area plants. Meanwhile, GM sees its young clientele for Opel in Russia as the key to advancing the brand’s hold on the regional market.
    ...

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    Re: Why GM Is Pushing Chevrolet in Russia

    I know that Russia is part of Europe geographically but it doesn't fit with Europe commercially in many ways - the import tariffs are such that most cars need to be imported in CKD crates and assembled in Russia.

    Supplying Chevrolets to Russia is the way forward, despite dropping the brand in the rest of Europe - they do prefer bigger Chevrolets to smaller Opels anyway.

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    Re: Why GM Is Pushing Chevrolet in Russia

    I think Impalas with standard dashcams should do well in Russia.

    Marketing?
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    Re: Why GM Is Pushing Chevrolet in Russia

    Opel makes a decent fist of it in Russia as well...

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    Re: Why GM Is Pushing Chevrolet in Russia

    Another up and coming huge car market for GM to grow their business.
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    Re: Why GM Is Pushing Chevrolet in Russia

    A Corvette on the Russian roads? Mua-ha-ha-ha.

    Never even seen a Corvette here in my whole lifetime. Seen a few Ford Mustangs, a few Audi RS8, a lot of Mercedes CLK AMG and BMW M4, and an orange Lamborghini Gallardo.

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    Re: Why GM Is Pushing Chevrolet in Russia

    Quote Originally Posted by DmitryKo View Post
    A Corvette on the Russian roads? Mua-ha-ha-ha.

    Never even seen a Corvette here in my whole lifetime. Seen a few Ford Mustangs, a few Audi RS8, a lot of Mercedes CLK AMG and BMW M4, and an orange Lamborghini Gallardo.
    I sometimes see Vette's (C5, C6) in St. Petersburg.
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