Since, out of the blue, the SSR has become a huge deal here on GMI, I think I will post here on what I think should be done with it, and it does not include anything with a sharp edge.
Do not cancel this thing! This is a one-of-a-kind vehicle, nothing out there like it! Its design it radical, unique, and instantly recognizable, as well as being pure American.
Unfortunately, the SSR has not hit the mark it intended, and is suffering now. People are even saying "kill it!", refering to this car that, in car shows, was one of the main show stoppers, and one that no one ever expected to be built due to being "so radical".
The problem? The main issue was the price and engine. People wanted that big 6.0 V8 that the show-car used. Instead, what did we get? A 5.3 V8 pumping out 300 hp, not nearly enough to live up to its design. For the price, over $40,000, the engine, as well as the who package, just wasn't good. Why buy this when you could spend $5,000 more and get the Vette with 350 hp and a suspension that would actually make back roads thrilling?
Here's what needs to be done: First off, drop the price (and NO REBATES!). Drop it to the upper $30,000's. Say, $37-$38,000 base. Bump up the hp to 400 hp. No, it's not going to make a huge difference in performance, however when people hear 390, they're still thinking 300's, ok, nothing real special. But when they hear 400, they think, WOW! 400 hp! Awesome!
Next think: Get rid of those ugly rims and put on some nice 19x9" chromes. Rims make all the difference on the exterior. It can make or break a car. The current ones just aren't flashy or cool, they dont work on this car.
Also, rebuild the suspension. The current one doesn't let you wonder to far off the main drag. People want performance! This car has GOT to offer a suspension that'll hold up when taking those corners. That's been a common-place complaint in just about every review I've read: It can cruise, it can drag, but it can't do jack shyt in the twists.
Also, cut down on weight. Sure, 10 hp wont do to much, but 10 hp increase and a lower weight could do wonders with the gas pedal. Not to mention that lower weight will also help improve its cornering. So, you've got a two-sided sword there, improving straight line performance as well as cornering abilities.
And, please: Try to get the hipsters attention with this. You've seen what they can do to the 300 and the Escalade. The SSR could use some of that too! And start marketing the right people. Showing this in commercials little 10 year olds looking at the car isn't getting you anywhere fast. Start marketing towards those who want what this car as to offer: Drop-dead awesome looks, one-of-a-kind design, and plenty of power. Add the above, and they can expand to market towards those who want well-rounded performance.
And with a lower cost, though not SO LOW that they aren't making money, this car should be a knock-out in sells and profit. Just what Chevy needs.
They could sell a million of those Aveo's and they wont be making money. But sell 15,000 of these in a year at $38-$40,000 or more and now you're talkin!