So, having posted an entry-level performance model thread for a few Chevy's, I'd like to also introduce you to my suggested new entry trim level, Vibe.
It is a literal bare-bones trim, especially by todays standards. But it's a way to offer a fire-sell pricing structure to entice younger (and older, too, if they desire) customers who could not otherwise attain these models new. While, true, these vehicles are unlikely to make a penny of profit for the brand, the idea is two-fold here:
1. Get young buyers into the Chevy fold, ideally allowing them to begin growing with the brand, into - down the road - better equipped Chevy's, or even up the ranks into Buick's, GMC's, and Cadillac's.
2. Grow market share, get the bragging numbers out there against Toyota, VW, Ford, etc as well as looking impressive for investors.
Now, without further ado...
Spark & Sonic Vibe - $9,950 & $11,450
Sure, it does have the federally mandated safety features. But that's about it. A plastic DIN cover, allowing for only a Bluetooth connection to the six speakers - skips any sort of radio or infotainment center, but does allow for future customization - buyers can option that up, of course, if they prefer getting Chevrolet equipment instead of going to their local Best Buy, Car Toys, etc... assuming they can afford it. Also, standard is manual everything, except mirrors. Windows, doors, seats, all manually operated. And wheels? 15" steel wheels with covers. Bumpers? The basic unpainted black plastic, same for mirrors.
This is absolutely a bare minimum features type vehicle, but with it comes extremely low pricing... How many other cars can you get, brand new with an excellent warranty for so little cash?
Cruze Vibe - $14,950
Essentially the above, with the exception of 16" alloys and painted bumpers to allow for a more upscale looking exterior.