Should Chevrolet offer more variants of the Malibu?

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Thread: Should Chevrolet offer more variants of the Malibu?

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    Chevrolet VOLT member12's Avatar
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    Should Chevrolet offer more variants of the Malibu?

    Chevrolet sold 182,857 Malibu sedans in 2017 in the US.

    Subaru sold 188,886 Outback Wagons and 49,837 Legacy Sedans. That's nearly 240,000 mid sized cars with fewer dealerships than Chevrolet.

    Why wouldn't Chevrolet maximize the appeal of their Malibu by offering all wheel drive? Or different body styles such as a wagon or coupe? Or a real "sport" model? Can they afford to turn away buyers that may be looking for an all wheel drive sports sedan or a "tall wagon" like the Outback (especially when they intend to base many different vehicles on the same chassis in the future anyways)?

    It's not like these are entirely different models. They are simply different variants of a car that they were already going to offer anyway. Would it not benefit Chevrolet's customers and their dealerships to offer more variants of existing models? Why do they target the Toyota Camry sedan exclusively when they can do that AND create a niche for themselves in other sub markets where Toyota does not compete?

    I ask the same questions of Ford with their Fusion. The sedan market is shrinking, but it is still huge. It would benefit both companies to stake a claim to a more diverse range of market segments with the same model (coupe, "tall wagon", sports sedan, etc.). They both have the basic sedan and hybrid sedan covered. Ford at least offers all wheel drive. Neither offer station wagons or coupes.
    Last edited by member12; 01-28-2018 at 08:56 PM.

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    Re: Should Chevrolet offer more variants of the Malibu?

    They do, its called the Buick Regal

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    Re: Should Chevrolet offer more variants of the Malibu?

    Look at the Accord. There's your answer. The Regal should be a step up and more luxurious than it is. No paddle shifters in the GS? Really?

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    Re: Should Chevrolet offer more variants of the Malibu?

    I think GM should improve the interior quality of Malibu ( not just Malibu, most of GM cars ). AWD Malibu is an answer but its not going to improve sales a lot. Distance from Impala is other thing ( impala needs to grow to Model S sizes and needs to be with only 2 engines ( 3.6 and hybrid variant) . Again electic AWD is one option for hybrids.


    The real problem i think GM has is most GM/chevrolet buyers are deal buyers, so they look only for deals and low end trims. So the main seller may be the low end 1.5ltr 6 speed. If you look on accord , the main seller may be a mid trim or upwards one and people pay the price Honda asks.

    So it a step process to shift buyers to pay more and get mid trims with good interiors and better cars so that they hold value over the time.

    Last day i was watching an Escalade review, the 100k Escalade even has a cheap interior ( i was surprised how hard plastics , rattles, wires , shiftier,cheap steering wheel controls etc are in that ( ) ).
    Last edited by uvikrama; 01-29-2018 at 10:34 AM.

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    Re: Should Chevrolet offer more variants of the Malibu?

    .


    Yes, one with a hatch/lift-back, and one with a not-ugly front-end!
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    Re: Should Chevrolet offer more variants of the Malibu?

    Quote Originally Posted by 91fairladyZ View Post
    Look at the Accord. There's your answer. The Regal should be a step up and more luxurious than it is. No paddle shifters in the GS? Really?
    Frappy pandels are a joke.. according to cheap Buick. The button on the shifter works.. lol

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    Re: Should Chevrolet offer more variants of the Malibu?

    Tall wagon is the trend.

    AWD availability is the trend among snowflakes. Yuk yuk yuk.

    Steal some sales from Subaru. First you will need to enhance your reputation for LOVE, however. Ditch the "Real actors, real a$$holes, not people" ads and replace them with adorable cherubs 6-10 years old talking baby talk about how they WUVV MY CHEBWOWAY MAWWIBWOO!

    Watch the money pour in.
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    Re: Should Chevrolet offer more variants of the Malibu?

    Did someone seriously try to hijack a Malibu thread to post a video of some dork bashing an Escalade?

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    Re: Should Chevrolet offer more variants of the Malibu?

    Quote Originally Posted by Ed753 View Post
    .


    Yes, one with a hatch/lift-back, and one with a not-ugly front-end!
    The spy photos of the updated front end looks very promising.

    IMO they may as well just add AWD. Sedans are losing sales to crossovers...most of which have AWD.

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    Re: Should Chevrolet offer more variants of the Malibu?

    I have a 2016 Malibu Premier, but would LOVE to have a 2-door Malibu! I have not been active in these forums for quite a while probably when I had my POS 2011 Chevy Cruze LTZ RS with the crappy transmission and lack of acceleration at times when stepping on the gas! Was lucky to get rid of that 3 year lease in 2 years without costing me a penny. Leased a 2013 Buick Verano Turbo and was all set to get another one and then I saw the new Malibu and fell in love with it. There used to be people in these forums who would create models such as a 2 door car. I wonder if they are still around? I would love to see a 2 door red Malibu.
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    Re: Should Chevrolet offer more variants of the Malibu?

    Cars have turned into Levittown; you can get whatever you want as long as it's a low power FWD sedan in limited colors that you pay extra for anything but white and black, just like everybody else's car.

    No performance, no sportiness, no flashy trims, leather or not leather, auto only, and if you want a rear view mirror that that auto dims, it's going to cost you the 4K of the mid or upper trim and another 3 K of the Convenience or Safety Package.

    They talk down to the demographic.

    Then they cry how they won't sell. It's not that people just want deals from Chevy, they want some choices; "it's about the Consumer".

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    Re: Should Chevrolet offer more variants of the Malibu?

    Real Merrricans are buying Equinox instead of Malibu, just like Subie sells about X4 more Outbacks than Legacy sedans. I’m amazed Chevy still sells as many ‘bu as they do, given current customer preferences!

    Why 50% of Malibu sales aren’t hybrids is beyond me. Compared to 1.5T, better power, better acceleration, Start/Stop that actually works, and excellent MPG.

    I’m hoping Regal/TourX do reasonably well so GM will offer more AWD sedans/Sportback/wagons. But if Nox sells say 300K units this year, selling 150K ‘bus would be excellent (X2 versus X4 for Subie).
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    Re: Should Chevrolet offer more variants of the Malibu?

    i think the Malibu is a great-looking sedan and could make a great-looking coupe. But, coupe is a four-letter word at GM now.

    If they ever built a coupe, they'd charge a premium over the sedan for it and then use the resulting low sales as justification for their "nobody wants coupes" mentality.
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    In the past, I've had a 5th gen Camaro, a CTS sedan and coupe, two 3rd gen Firebird Formulas, a convertible 4th gen Trans Am, a Reatta, a couple of Monte Carlos, an Avenger coupe, a couple of Cavalier hatchbacks, a Saturn SC1, and a Cherokee.

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