Is the new Chevrolet Cruze catching on?
Looks like sales are increasing. It looks like they are on track to sell about 225,000 - 250,000 units this year, which is consistent with the model that was replaced and should put it well ahead of the Elantra, Mazda3, Focus, and Jetta. It will be battling out with the Sentra for 3rd place this year behind the Corolla and Civic.
I think Chevrolet could/should do better, but my optimism on the new generation Cruze is much higher than it was 6 months ago, especially with the new diesel model generating buzz. The sales jump that we saw towards the end of last year appears to have stuck around:
Sep 2016 - 15216
Oct 2016 - 17127
Nov 2016 - 16414
Dec 2016 - 17324
Jan 2017 - 19949
Feb 2017 - 15367
Mar 2017 - 18607
Apr 2017 - 21317
Unfortunately, I can't find details on the take rate for the hatchback model.
Perhaps being the Consumers' Reports Top Pick for the class and having the highest possible rating for reliability is helping the Cruze attract buyers? They reported 47mpg out of their gas model, while Car and Driver posted Prius-crushing MPG out of the Cruze diesel.
Anecdotally, I've been seeing a lot of them around lately.