The New Corvette’s Oldster Problem

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Thread: The New Corvette’s Oldster Problem

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    The New Corvette’s Oldster Problem

    The New Corvette’s Oldster Problem
    By Rick Newman
    The Exchange
    Yahoo!

    To catch a glimpse of the new Chevrolet Corvette Stingray whizzing by, you might have to reel around pretty quickly. And if you’re a typical Corvette fan, you might find yourself laid up at the chiropractor.

    The Corvette is perhaps the most storied sports car in the history of American motoring, which is why the debut of the latest model — the seventh generation of the car, known as the C7 — is a Big Automotive Deal. GM (GM) might sell only 20,000 Corvettes in a good year, a tiny fraction of the pickups, SUVs or sedans it sells. Yet the Corvette, like other “halo” cars, reveals GM’s peak capabilities as a car builder and gives the company’s biggest division, Chevrolet, an object of desire it can show off next to boring Malibus and thrifty Sparks.

    As an ambassador of excitement, however, the Corvette has grown gray and paunchy, like an aging rocker strumming the same old tunes. The median age of a Corvette owner has risen from 54 to 61 during the past 10 years, according to research firm Strategic Vision. For a company eager to rejuvenate itself following its 2009 bankruptcy filing and federal bailout, such geriatric overtones cast the wrong image.

    “We want a younger car,” says Mark Reuss, president of GM North America. “The Stingray represents the inflection point of the new company. We’re no longer talking about what we did before bankruptcy. We’re talking about what we’re doing after bankruptcy.”

    Trying to break the mold

    GM developed the new Corvette, which just went on sale, determined to break the mold on what had become staid, conservative styling. Engineers in their 20s and early 30s worked on interior design, electronic dashboard controls and other key elements of the car, to help incorporate the sensibilities of the millennial generation into the vehicle. To market the car, GM is holding invitation-only events with trendsetters in “coastal cultural centers” such as New York, Miami and Los Angeles, hoping hipsters will help create buzz after driving the Stingray and sipping cocktails in its shadow.

    More at link: http://finance.yahoo.com/blogs/the-e...173431426.html

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    Re: The New Corvette’s Oldster Problem

    I suspect the rising age has more to do with the recession than anything......

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    Re: The New Corvette’s Oldster Problem

    The reality. Is that since 2008, the Great Recession has kept many buyers of al ages from buying a new corvette. The middle class and below has been especially hard hit, so no surprise that the. Buyers ages has risen. How many 22 year olds buy a new corvette just out of college?

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    Re: The New Corvette’s Oldster Problem

    Quote Originally Posted by Dr. Show-Me View Post
    The reality. Is that since 2008, the Great Recession has kept many buyers of al ages from buying a new corvette. The middle class and below has been especially hard hit, so no surprise that the. Buyers ages has risen. How many 22 year olds buy a new corvette just out of college?
    I think it's more of how many could even if they wanted to.

    One thing about this Corvette is that it finally grabs the attention of the younger generation. I know many 'traditionalists' don't care for some aspects of the car or black rims, etc, but this one should grab the attention of the younger generation to (hopefully) aspire to own a Corvette. Like Buick, Corvette doesn't want to be seen as an old person car. The C6 is boring looking, especially compared to it's competition. The C7 is sex on wheels.

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    Re: The New Corvette’s Oldster Problem

    The issue with the younger generations is we just dont have the cash to drop on a Corvette. It was NEVER a young mans car but one you aspired to own after saving up for years.

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    Re: The New Corvette’s Oldster Problem

    The corvette owners average age is rising because as young men buy a corvette...they continue to buy them as they age and want a new car.

    The reality is once you own a corvette very few sports cars compare...

    I bought my first new corvette at 39 and a day to celebrate my 40th...

    At 54 I'm on my third corvette and driving one everyday is a blast.

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    Re: The New Corvette’s Oldster Problem

    I wonder what the average age is for the Ferrari F12? At a price of $323,000 or so, there probably aren't many recent college grads buying them

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    Re: The New Corvette’s Oldster Problem

    Quote Originally Posted by Dr. Show-Me View Post
    I wonder what the average age is for the Ferrari F12? At a price of $323,000 or so, there probably aren't many recent college grads buying them
    Hahahah

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    Re: The New Corvette’s Oldster Problem

    Quote Originally Posted by bballr4567 View Post
    The issue with the younger generations is we just dont have the cash to drop on a Corvette. It was NEVER a young mans car but one you aspired to own after saving up for years.
    Whippersnappers buy used ones. Back in my wasted youth years, I had a bud who had a Harley chopper and a Corvette convertible. Unfortunately the vette rarely ran, but his wife had a car that started every day.

    Another friend, maybe 30, had one too, used, and it ran. A high school bud I ran into a few years out of Hell had one. Used. It ran.

    The last worst image I have of a Corvette is one running down the middle of a 3-lane interstate in the Philly area, around 2005, some old buzzard cruising along at 50-55 while everyone whizzed by on both sides at 75+. Forget if he had a young blonde in there with him.

    Quote Originally Posted by Dr. Show-Me View Post
    I wonder what the average age is for the Ferrari F12? At a price of $323,000 or so, there probably aren't many recent college grads buying them
    Sergio has one. He's under 60 IIRC.
    Last edited by Neanderthal; 09-26-2013 at 10:30 PM.
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    Re: The New Corvette’s Oldster Problem

    I'll be looking at a C7 for sure in 5-6 years when the goat goes to pasture.

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    Re: The New Corvette’s Oldster Problem

    Even at base price, the C7 starts north of $50,000. I don't think styling is an issue. Young people in/out of college are buying Civics and Corollas, because that's what 99% of them can afford.

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    Re: The New Corvette’s Oldster Problem

    I would say that with the Camaro on board, plus the next gen Camaro becoming smaller, may grab those younger enthusiasts.
    6 speed transmissions are the future

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    Re: The New Corvette’s Oldster Problem

    The way a corvette loads G's is enough to take grand pa and his screaming squeez to kingdom come.

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    Re: The New Corvette’s Oldster Problem

    Your missing the point of the article. This is not a mass market car. 20,000 units is a great year for the Corvette. There are at least 20,000 20-30 year old's in Silicon Valley etc. with the means to purchase these cars. There is a market across the Country of 20-30 with significant income to purchase a Corvette, Porsche, and other exotics. Blaming the age of average Corvette buyers on lack of income of 20-30 Year Old's is foolish, and GM agrees.
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    Re: The New Corvette’s Oldster Problem

    I mean no offense, but the mid-life crisis/gold chain image is still attached to the Corvette.
    What young person wants to immediately be pegged with such an image from 3 car lengths away?

    The millennial generation will buy them. In 35 years.
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