#MarketingMonday - 1994 Genuine Chevrolet

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Thread: #MarketingMonday - 1994 Genuine Chevrolet

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    #MarketingMonday - 1994 Genuine Chevrolet



    While “Heartbeat” drew industry praise, Chevrolet’s market share fell during the run of that campaign. Voiceover in the new campaign’s 1994 launch commercial said: “You’ve probably never thought much about it, but chances are, at one time or another, you’ve had a Chevy in your life...
    1994 Chevrolet Full Line Debut Commercial – “Genuine Chevrolet”
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    "I know a lot about cars. I can look at a car's headlights and tell you exactly which way it's coming." - Mitch Hedberg ...

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